Reporting from Washington -- Broadcasters call the Performance Rights Act a tax. To the music industry, it's more like a royalty fee. But the legislation, which is gaining momentum in both the House and the Senate, is making radio stations nervous.
For more than 80 years, commercial stations have aired songs without paying royalties to musicians. Sound recordings were exempted from "performance rights" fees even after they became copyrightable in 1972; and the Digital Performance Right in Sound Recordings Act, passed in 1995, applied only to new technologies such as cable, satellite and Internet radio.
The bill making its way through Congress would require AM and FM stations to pay fees, to be split evenly between the artists and copyright owners. The annual flat rate would be calculated according to a radio station's revenue, with the smallest paying $500 a year, medium-size stations paying as much as $5,000 and the largest paying more.
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Digital and Social Media Conference and Networking Event
Friday, July 3, 2009
Thursday, July 2, 2009
Grocers meeting needs of Hispanic shoppers
Joining a national trend, local grocers are expanding their offerings to cater to the Hispanic market.
Over the past two years Wiseway Super Food Center Inc. remodeled its Hobart location and converted its store in Merrillville to a PayLow.
"We have increased the amount of Hispanic foods in the aisles," Wiseway Vice President Michael Zaucha said. "What we did was open up some lines of food we did not previously carry, like La Preferida, El Milagro and Nuevo Leon. We have availabilities of all these companies so if a customer requests a special item we by all means can get it for them."
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Over the past two years Wiseway Super Food Center Inc. remodeled its Hobart location and converted its store in Merrillville to a PayLow.
"We have increased the amount of Hispanic foods in the aisles," Wiseway Vice President Michael Zaucha said. "What we did was open up some lines of food we did not previously carry, like La Preferida, El Milagro and Nuevo Leon. We have availabilities of all these companies so if a customer requests a special item we by all means can get it for them."
Read full article
Wednesday, July 1, 2009
STATEMENT REGARDING FOX SPORTS EN ESPAÑOL MAGAZINE
Los Angeles, CA – July 1, 2009 – Fox Sports en Español announced today it has ceased publishing Fox Sports en Español Magazine with Cuatro Media, Inc. The network is in active discussions with potential new partners to re-launch its national print publication in the coming months.
“Although we are temporarily going on hiatus while exploring other partnerships, it is important to note that our brand’s relationship with both advertisers and consumers across multiple media platforms is stronger than ever. We look forward to quickly picking up where we left off,” said David Sternberg, Executive Vice President and General Manager of Fox Sports en Español.
About Fox Sports en Español
Reaching more than 14 million cable and satellite households in the country, of which over 5 million are U.S. Hispanic Households, Fox Sports en Español is the leader in Spanish-language sports media. We feature premier soccer programming with exclusive coverage of the top leagues and tournaments in Latin America and Europe; coverage of the Major League Baseball regular season, All-Star Game, American League Championship Series and World Series; championship boxing and UFC® and mixed-martial arts across four compelling media platforms. With more than 1,600 hours of live and exclusive programming, a robust web site brimming with streaming video, portable content from FSE Móvil and the Fox Sports en Español Magazine, we are and will continue to be the first name in the U.S. Hispanic sports space.
Fox Sports en Español is distributed by Fox Cable Networks Group and operated by Fox Pan American Sports LLC, an international sports programming and production entity jointly owned by HM Capital Partners, LLC and News Corporation’s (NYSE: NWS) Fox Sports International. For more information, visit Fox Sports en Español online at foxsportsla.msn.com.
“Although we are temporarily going on hiatus while exploring other partnerships, it is important to note that our brand’s relationship with both advertisers and consumers across multiple media platforms is stronger than ever. We look forward to quickly picking up where we left off,” said David Sternberg, Executive Vice President and General Manager of Fox Sports en Español.
About Fox Sports en Español
Reaching more than 14 million cable and satellite households in the country, of which over 5 million are U.S. Hispanic Households, Fox Sports en Español is the leader in Spanish-language sports media. We feature premier soccer programming with exclusive coverage of the top leagues and tournaments in Latin America and Europe; coverage of the Major League Baseball regular season, All-Star Game, American League Championship Series and World Series; championship boxing and UFC® and mixed-martial arts across four compelling media platforms. With more than 1,600 hours of live and exclusive programming, a robust web site brimming with streaming video, portable content from FSE Móvil and the Fox Sports en Español Magazine, we are and will continue to be the first name in the U.S. Hispanic sports space.
Fox Sports en Español is distributed by Fox Cable Networks Group and operated by Fox Pan American Sports LLC, an international sports programming and production entity jointly owned by HM Capital Partners, LLC and News Corporation’s (NYSE: NWS) Fox Sports International. For more information, visit Fox Sports en Español online at foxsportsla.msn.com.
NYWSE Incubator Friendraiser
The NYWSE Incubator Friendraiser marks the successful conclusion of the NYWSE Incubator program. Join us in celebrating the first co-hort of NYWSE Incubator participants, including the selected social entrepreneurs, their apprentices, and their mentors.Diana Ayton-Shenker, Founder & CEO of Fast Forward Fund (FFF), a youth-investing-in-youth social venture fund, will speak on the importance of investing in young social entrepreneurs-- particularly women. The NYWSE Incubator is an FFF Pipeline Partner.
Interested in volunteering? Email Melissa Osborne at: melissa@ywse.org
Sign up online at www.nywse-incubator-friendraiser.eventbrite.com
Hispanic Business Magazine Announces the 500 Largest U.S. Hispanic-owned Companies
SANTA BARBARA, Calif., June 29 /PRNewswire/ -- The June 2009 issue of Hispanic Business magazine features the 27th annual Hispanic Business 500, the benchmark directory of the 500 largest Hispanic-owned companies in the United States.
The annual Hispanic Business 500 directory is widely recognized as the barometer of the U.S. Hispanic economy. Cumulative revenues for the directory totaled $36.15 billion, a slight increase from 2008, which totaled $36.10 billion. A searchable directory of the 2009 Hispanic Business 500 is available now on the magazine's companion web site, HispanicBusiness.com.
For the third straight year, the HB 500's top-ranked company was the aptly named Brightstar, a global telecom wholesaler. Though the company posted a dip in revenue of 2.35 percent, it still managed to bring in $3.6 billion.
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The annual Hispanic Business 500 directory is widely recognized as the barometer of the U.S. Hispanic economy. Cumulative revenues for the directory totaled $36.15 billion, a slight increase from 2008, which totaled $36.10 billion. A searchable directory of the 2009 Hispanic Business 500 is available now on the magazine's companion web site, HispanicBusiness.com.
For the third straight year, the HB 500's top-ranked company was the aptly named Brightstar, a global telecom wholesaler. Though the company posted a dip in revenue of 2.35 percent, it still managed to bring in $3.6 billion.
Read full article
Tuesday, June 30, 2009
National Recipients of Hispanic Heritage Youth Awards to Receive HP Laptop PCs, Printers for College
WASHINGTON, June 30 /PRNewswire/ -- The Hispanic Heritage Foundation(HHF) announced today that HP will provide each of the national recipientsof the prestigious Youth Awards leadership program and the nationalHispanic Heritage Teacher Award honoree an HP technology bundle during aspecial ceremony to be held at Bongo's in Miami on July 1.
Celebrities, community and business leaders and elected officials willgather to honor six graduating high school seniors for theiraccomplishments in the classroom and community. The national recipients,boasting an average GPA of nearly a perfect 4.0 and matriculating to topcolleges, were selected from hundreds of regional Youth Awardees who, inturn, were chosen from more than 10,000 applicants. The teacher wasnominated by the Youth Awardees for making the biggest impact in theirlives.
"We applaud HP for providing our emerging Latino leaders with the toolsthey will need to succeed in college," said Jose Antonio Tijerino,President and CEO, Hispanic Heritage Foundation. "We conducted research andfound technology to be an area of STEM (science, technology, engineeringand math) where Latino youth have the greatest need. HHF is thrilled theseinnovative young minds have an opportunity to move America forward invarious fields and thank HP for generously providing these cutting-edgetechnology solutions."
Read full article
Celebrities, community and business leaders and elected officials willgather to honor six graduating high school seniors for theiraccomplishments in the classroom and community. The national recipients,boasting an average GPA of nearly a perfect 4.0 and matriculating to topcolleges, were selected from hundreds of regional Youth Awardees who, inturn, were chosen from more than 10,000 applicants. The teacher wasnominated by the Youth Awardees for making the biggest impact in theirlives.
"We applaud HP for providing our emerging Latino leaders with the toolsthey will need to succeed in college," said Jose Antonio Tijerino,President and CEO, Hispanic Heritage Foundation. "We conducted research andfound technology to be an area of STEM (science, technology, engineeringand math) where Latino youth have the greatest need. HHF is thrilled theseinnovative young minds have an opportunity to move America forward invarious fields and thank HP for generously providing these cutting-edgetechnology solutions."
Read full article
Six Flags Great Adventure Brings Watermelon Seed Spitting to New Jersey
Ridgewood, NJ, June 29, 2009 Summer would hardly be summer without watermelon, right? The National Watermelon Association of the US thinks so. On July 4th, in celebration of our Nation’s birthday and National Watermelon Month, The National Watermelon Association will join Pathmark, Sweet Mama Produce, The Wumblers and numerous additional corporate sponsors in hosting the largest, nationally organized watermelon seed spitting competition for kids in the Northeast held at Six Flags Great Adventure in Jackson, NJ.
Kids between the ages of six and thirteen will compete on July 4th for the title of Watermelon Seed Spitting Champ 2009. The top four contestants who can spit their seeds the farthest will win numerous prizes including a plush Baby Wumbler, an official watermelon seed spitting t-shirt, a gift card from Charlie Brown’s Restaurants and a “Meet and Greet” with top country recording artist LeAnn Rimes who will be performing live at Six Flags that night.
Those same champion seed spitters will then go on to compete for the top title on a nationally televised talk show at a later date. A “one of a kind” grand prize contributed by one of the hottest athletes in the NFL will count amongst the many prizes the national watermelon seed spitting champion will receive. You can find promotions for this event in your local Pathmark Stores where discount Six Flags tickets are sold.
Watermelon will be free to the patrons of the park compliments of Sweet Mama Produce. The National Watermelon Queen as well as the chapter queens from both Florida and Maryland-Delaware will be handing out slices as well as assisting The National Watermelon Association officiate the event. A percentage of the proceeds from all of the Baby Wumblers sold at the park pertaining to this event will be donated to Tuesday’s Children, a non-profit organization made up of innocent child victims of 9/11 www.tuesdayschildren.org
Additional sponsors include RhinoFX, Temple Inland Inc, Charlie Brown Restaurants and The Florida Watermelon Association.
For further information, visit www.wumblers.com
Kids between the ages of six and thirteen will compete on July 4th for the title of Watermelon Seed Spitting Champ 2009. The top four contestants who can spit their seeds the farthest will win numerous prizes including a plush Baby Wumbler, an official watermelon seed spitting t-shirt, a gift card from Charlie Brown’s Restaurants and a “Meet and Greet” with top country recording artist LeAnn Rimes who will be performing live at Six Flags that night.
Those same champion seed spitters will then go on to compete for the top title on a nationally televised talk show at a later date. A “one of a kind” grand prize contributed by one of the hottest athletes in the NFL will count amongst the many prizes the national watermelon seed spitting champion will receive. You can find promotions for this event in your local Pathmark Stores where discount Six Flags tickets are sold.
Watermelon will be free to the patrons of the park compliments of Sweet Mama Produce. The National Watermelon Queen as well as the chapter queens from both Florida and Maryland-Delaware will be handing out slices as well as assisting The National Watermelon Association officiate the event. A percentage of the proceeds from all of the Baby Wumblers sold at the park pertaining to this event will be donated to Tuesday’s Children, a non-profit organization made up of innocent child victims of 9/11 www.tuesdayschildren.org
Additional sponsors include RhinoFX, Temple Inland Inc, Charlie Brown Restaurants and The Florida Watermelon Association.
For further information, visit www.wumblers.com
Monday, June 29, 2009
Hispanic Retail Summit Sets Store Visits to Latino-focused Supermarkets and Specialty Stores
LAS VEGAS – Visits to two authentic Latino supermarkets and two national retailers with Hispanic-focused stores will kick off this year’s Hispanic Retail 360 Summit, being held Aug. 9 to 11 in Las Vegas.
This year’s store tour, which will leave the Venetian Hotel at 11:30 a.m. on Aug. 9, will take pre-registered attendees to Supermercado La Bonita, Marianna’s, Best Buy and Family Dollar Stores in the Vegas market. The guided tours will be led by Hispanic market experts from XL Edge and api+.
Supermercado La Bonita, with four stores in the market, has been serving Hispanic shoppers in Las Vegas since 1988. Its stores feature a dedicated bakery, taqueria, dairy-deli and carniceria.
Founded by the Anaya family in 1989 as a simple tortilla establishment, the first Mariana’s supermarket opened in 1999, bringing a new Hispanic concept to the Las Vegas market. Now with three stores, Mariana's was recognized in 2004 as the best ethnic market in Las Vegas by the Review-Journal Best of Las Vegas readers poll.
Best Buy, the giant electronics superstore chain, has one of its top Latino-focused stores in this market. Last year, the specialty chain won a Hispanic Retail Excellence Award for its Latino market efforts.
Representing one of retailing’s fastest growing channels, Family Dollar serves a heavily Hispanic clientele and presents audience members with an opportunity to see how a dollar store serves the Latino market.
The Hispanic Retail 360 Summit’s conference program will start on the afternoon of Sunday, Aug. 9, with a keynote by Teresa Iglesias-Solomon, vice president of Hispanic initiatives for Best Buy, followed by a presentation from Cindy Nuñez-Hasman, multicultural marketing manager for Ace Hardware Corp., and José Gonzalez, partner, Revolucion. They will present a case study on Ace’s first foray into Hispanic marketing and provide five “surefire tips” every retailer can use to increase Hispanic footsteps in their stores. Nuñez-Hasman is a skilled, bilingual senior manager with a strong record of success with advertising agencies, such as WPP’s Bravo Group, and retailers, including Sears Roebuck & Co.
In addition, retail and multicultural experts from Nielsen, the world’s largest marketing and media information company, will debut research from the firm’s new national Hispanic household panel about how Latino households are faring in these difficult economic times. They will also provide insights on key areas of focus for retailers and suppliers in order to be successful with Hispanic consumers in a recessionary economy.
Also on the agenda is an impressive lineup of speakers from retailers, consumer product goods manufacturers and leading multicultural marketing authors, consultants and agencies, including a special retailer panel, moderated by strategic analyst Art Turock. The panel will explore innovation in addressing Hispanic shoppers through “how-to” stories and advance insights from prominent retailers who are leaders in serving Latino shoppers. Panelists include Tracy Krogstie, marketing and promotions manager for Jewel-Osco, Jose Amaya, director of diversity for HY-VEE Inc., Marco Orozco, territory Hispanic market manager, Southwest USA and Hawaii, Best Buy, and Juvenal Chavez, president of Mi Pueblo Foods in northern California.
Last year’s summit, held in Miami, attracted approximately 400 attendees composed of retailers from across all channels of retailing, major consumer products goods (CPG) manufacturers, advertising agencies and consultants. Last year, the Summit’s store tour included Publix Sabor and Winn-Dixie’s new Latino format in the Miami area.
Attendees included representatives from such major retailers as Walmart, Best Buy, Publix, Winn-Dixie, Family Dollar, SuperValu, Navarro Discount Pharmacies, CVS, Advance Auto Parts, Hy-Vee Supermarkets and Kroger. Hispanic Retail 360 is the retail industry’s only conference designed to give retailers the tools and insights they need to grow their business with the Latino consumer market in the U.S. The Summit is produced by Progressive Grocer and Convenience Store News, two leading media brands owned by Nielsen Business Media. Brandweek, another Nielsen Business Media brand, is a one of several media sponsors. For the fifth consecutive year, Coca-Cola is the presenting sponsor for Hispanic Retail 360 Summit. Other sponsors include Geoscape and Café Bustelo.
For more information, or to register go to www.hispanicretail360.com.
This year’s store tour, which will leave the Venetian Hotel at 11:30 a.m. on Aug. 9, will take pre-registered attendees to Supermercado La Bonita, Marianna’s, Best Buy and Family Dollar Stores in the Vegas market. The guided tours will be led by Hispanic market experts from XL Edge and api+.
Supermercado La Bonita, with four stores in the market, has been serving Hispanic shoppers in Las Vegas since 1988. Its stores feature a dedicated bakery, taqueria, dairy-deli and carniceria.
Founded by the Anaya family in 1989 as a simple tortilla establishment, the first Mariana’s supermarket opened in 1999, bringing a new Hispanic concept to the Las Vegas market. Now with three stores, Mariana's was recognized in 2004 as the best ethnic market in Las Vegas by the Review-Journal Best of Las Vegas readers poll.
Best Buy, the giant electronics superstore chain, has one of its top Latino-focused stores in this market. Last year, the specialty chain won a Hispanic Retail Excellence Award for its Latino market efforts.
Representing one of retailing’s fastest growing channels, Family Dollar serves a heavily Hispanic clientele and presents audience members with an opportunity to see how a dollar store serves the Latino market.
The Hispanic Retail 360 Summit’s conference program will start on the afternoon of Sunday, Aug. 9, with a keynote by Teresa Iglesias-Solomon, vice president of Hispanic initiatives for Best Buy, followed by a presentation from Cindy Nuñez-Hasman, multicultural marketing manager for Ace Hardware Corp., and José Gonzalez, partner, Revolucion. They will present a case study on Ace’s first foray into Hispanic marketing and provide five “surefire tips” every retailer can use to increase Hispanic footsteps in their stores. Nuñez-Hasman is a skilled, bilingual senior manager with a strong record of success with advertising agencies, such as WPP’s Bravo Group, and retailers, including Sears Roebuck & Co.
In addition, retail and multicultural experts from Nielsen, the world’s largest marketing and media information company, will debut research from the firm’s new national Hispanic household panel about how Latino households are faring in these difficult economic times. They will also provide insights on key areas of focus for retailers and suppliers in order to be successful with Hispanic consumers in a recessionary economy.
Also on the agenda is an impressive lineup of speakers from retailers, consumer product goods manufacturers and leading multicultural marketing authors, consultants and agencies, including a special retailer panel, moderated by strategic analyst Art Turock. The panel will explore innovation in addressing Hispanic shoppers through “how-to” stories and advance insights from prominent retailers who are leaders in serving Latino shoppers. Panelists include Tracy Krogstie, marketing and promotions manager for Jewel-Osco, Jose Amaya, director of diversity for HY-VEE Inc., Marco Orozco, territory Hispanic market manager, Southwest USA and Hawaii, Best Buy, and Juvenal Chavez, president of Mi Pueblo Foods in northern California.
Last year’s summit, held in Miami, attracted approximately 400 attendees composed of retailers from across all channels of retailing, major consumer products goods (CPG) manufacturers, advertising agencies and consultants. Last year, the Summit’s store tour included Publix Sabor and Winn-Dixie’s new Latino format in the Miami area.
Attendees included representatives from such major retailers as Walmart, Best Buy, Publix, Winn-Dixie, Family Dollar, SuperValu, Navarro Discount Pharmacies, CVS, Advance Auto Parts, Hy-Vee Supermarkets and Kroger. Hispanic Retail 360 is the retail industry’s only conference designed to give retailers the tools and insights they need to grow their business with the Latino consumer market in the U.S. The Summit is produced by Progressive Grocer and Convenience Store News, two leading media brands owned by Nielsen Business Media. Brandweek, another Nielsen Business Media brand, is a one of several media sponsors. For the fifth consecutive year, Coca-Cola is the presenting sponsor for Hispanic Retail 360 Summit. Other sponsors include Geoscape and Café Bustelo.
For more information, or to register go to www.hispanicretail360.com.
MillerCoors pact to serve Hispanics
MillerCoors pledged Friday to increase economic opportunities for Hispanics through an agreement with the Hispanic Association on Corporate Responsibility.
Through the joint agreement, MillerCoors and the Hispanic Association on Corporate Responsibility promise to increase and enhance economic opportunities for Hispanics through increased participation in key corporate initiatives such as leadership and work force development, procurement and supplier diversity, marketing and advertising, and community contributions.
“Growing and leveraging diversity will provide MillerCoors with a competitive advantage that will not only strengthen our business, but also strengthen the Hispanic community,” said Leo Kiely, MillerCoors CEO. “Through this agreement we will be able to use our collective power to achieve an important goal for both our organizations, to have Hispanics participating at greater levels in our business.”
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Through the joint agreement, MillerCoors and the Hispanic Association on Corporate Responsibility promise to increase and enhance economic opportunities for Hispanics through increased participation in key corporate initiatives such as leadership and work force development, procurement and supplier diversity, marketing and advertising, and community contributions.
“Growing and leveraging diversity will provide MillerCoors with a competitive advantage that will not only strengthen our business, but also strengthen the Hispanic community,” said Leo Kiely, MillerCoors CEO. “Through this agreement we will be able to use our collective power to achieve an important goal for both our organizations, to have Hispanics participating at greater levels in our business.”
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US-Based Web Site Targets Legal Marketing at US Hispanics in Their Native Language
Miami, FL, June 28, 2009 --(PR.com)-- A new website seeks to tap directly into the US Hispanic market for legal services by offering an outlet to market legal services in Spanish. TusDerechosLegales.Com targets Hispanics by delivering general information online exclusively in Spanish through short articles on a legal topic.
Some legal topics, such as immigration and divorce, naturally provide an opportunity for lawyers to extend their marketing reach in Spanish. Short articles in their native language allow Hispanics in the US to find relevant information quickly and in an understandable format that online translators do not provide. This, in turn, leads to an easier process in locating attorneys who can provide the services needed.
Marketing legal services in Spanish is an example of niche marketing. Because the internet lends itself to this type of marketing, TusDerechosLegales.Com expects to gain significant traffic throughout the US within a reasonable time by catering only to legal marketing in the Spanish language. The site uses an article directory format with over twenty-five legal categories, including not only the two already mentioned but also real estate (including foreclosure), wills, probate, personal injury, etc.
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Some legal topics, such as immigration and divorce, naturally provide an opportunity for lawyers to extend their marketing reach in Spanish. Short articles in their native language allow Hispanics in the US to find relevant information quickly and in an understandable format that online translators do not provide. This, in turn, leads to an easier process in locating attorneys who can provide the services needed.
Marketing legal services in Spanish is an example of niche marketing. Because the internet lends itself to this type of marketing, TusDerechosLegales.Com expects to gain significant traffic throughout the US within a reasonable time by catering only to legal marketing in the Spanish language. The site uses an article directory format with over twenty-five legal categories, including not only the two already mentioned but also real estate (including foreclosure), wills, probate, personal injury, etc.
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Friday, June 26, 2009
LazyTown, V-me, Tycoon Ent. Bring LazyTown Live! Family Show To U.S., Tours In Spanish
LazyTown Entertainment, the brand that has created a worldwide sensation with its top-rated TV series motivating kids to be healthy and active, has teamed with V-me - America's 4th-largest Hispanic TV network - along with Tycoon Entertainment Group, and Global Entertainment Group to bring the smash hit live show LazyTown TM Live! to families across the USA.
LazyTown Live!, the first-ever live family entertainment show to tour the US exclusively in Spanish, is scheduled to launch in the first quarter of 2010 and will visit markets across the country, supported by the V-me national broadcast network and local affiliates.
In its first season in Mexico in 2008, LazyTown Live! set box office records, with 46 sold-out performances at the nation's 2nd largest theater venue (Teatro Metropolitan, Mexico City). With similar success in Argentina, Costa Rica, Guatemala, and Panama, LazyTown Live! is the most successful family theater production ever in Spanish-speaking Latin America, with over 500 shows seen by more than 600,000 engaged fans, who dance and sing along with the high-energy LazyTown music. The show, based on the hit LazyTown TV series seen in over 120 countries, has also played to sold-out audiences in the UK and Australia.
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LazyTown Live!, the first-ever live family entertainment show to tour the US exclusively in Spanish, is scheduled to launch in the first quarter of 2010 and will visit markets across the country, supported by the V-me national broadcast network and local affiliates.
In its first season in Mexico in 2008, LazyTown Live! set box office records, with 46 sold-out performances at the nation's 2nd largest theater venue (Teatro Metropolitan, Mexico City). With similar success in Argentina, Costa Rica, Guatemala, and Panama, LazyTown Live! is the most successful family theater production ever in Spanish-speaking Latin America, with over 500 shows seen by more than 600,000 engaged fans, who dance and sing along with the high-energy LazyTown music. The show, based on the hit LazyTown TV series seen in over 120 countries, has also played to sold-out audiences in the UK and Australia.
Read full article
Thursday, June 25, 2009
Eclipse launches Hispanic practice; taps MTV vet Habib to lead
Eclipse Marketing Services, a direct marketing service provider for the cable and entertainment industries, has formed a new Hispanic marketing division and named Karen Habib as director of Hispanic marketing to lead it.
Habib's multicultural marketing experience includes previous work with the US Hispanic and African-American markets; she has also worked on campaigns targeting the LGBT and youth segments. Prior to joining Eclipse, she had spent most of her career on the network end, including time at MTV Networks as director of affiliate marketing, but she wanted to experience the agency side of the business, she said to DMNews via e-mail.
"Due to their clients' growing interests in tapping into the huge opportunity in their Hispanic markets, Eclipse had been contemplating launching a division devoted to Hispanic marketing," she wrote. "A friend put me in touch with Margaret Boller, president and founder of Eclipse, and the rest is history."
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Habib's multicultural marketing experience includes previous work with the US Hispanic and African-American markets; she has also worked on campaigns targeting the LGBT and youth segments. Prior to joining Eclipse, she had spent most of her career on the network end, including time at MTV Networks as director of affiliate marketing, but she wanted to experience the agency side of the business, she said to DMNews via e-mail.
"Due to their clients' growing interests in tapping into the huge opportunity in their Hispanic markets, Eclipse had been contemplating launching a division devoted to Hispanic marketing," she wrote. "A friend put me in touch with Margaret Boller, president and founder of Eclipse, and the rest is history."
Read full article
Wednesday, June 24, 2009
Feldman Furniture Launches Bilingual e-Commerce Site to Reach Hispanic Customer Base
New York, NY (PRWEB) June 24, 2009 -- Feldman Furniture -- a leading online furniture retailer -- is pleased to announce the launch of their new bilingual e-commerce Web site, Feldman Muebles. Using the e-commerce solutions from Bilingual Fusion the Feldman Muebles Web site has the same interactivity and selection as FeldmanFurniture.com, but it is translated for the bilingual Hispanic marketplace.
"We noticed that we were missing the opportunity to reach a huge segment of the population by having an English-only Web site," said Alex Kitov, Senior Vice President with Feldman Furniture. "With the Bilingual Fusion Spanish-English Web site, customers can still get the same top-quality furniture and customer service that is offered with the English-language Feldman Furniture Web site, but Feldman Muebles has been tailored to the needs of Bilingual Hispanic speaking customers.
FeldmanMuebles.com offers the same competitive rates and selection as FeldmaFurniture.com, including ongoing sales and coupon offers. The Web site also features an interactive room planning tool, which allows customers to see exactly how furniture may look when placed in their rooms. The online room planning process makes buying furniture online easier and more predictable than ever.
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"We noticed that we were missing the opportunity to reach a huge segment of the population by having an English-only Web site," said Alex Kitov, Senior Vice President with Feldman Furniture. "With the Bilingual Fusion Spanish-English Web site, customers can still get the same top-quality furniture and customer service that is offered with the English-language Feldman Furniture Web site, but Feldman Muebles has been tailored to the needs of Bilingual Hispanic speaking customers.
FeldmanMuebles.com offers the same competitive rates and selection as FeldmaFurniture.com, including ongoing sales and coupon offers. The Web site also features an interactive room planning tool, which allows customers to see exactly how furniture may look when placed in their rooms. The online room planning process makes buying furniture online easier and more predictable than ever.
Read full article
Tuesday, June 23, 2009
Gloria and Emilio Estefan buy stake in Miami Dolphins
Miami entertainment figures Gloria and Emilio Estefan will be announced as Miami Dolphins minority owners Thursday by Dolphins majority owner Stephen Ross, according to a person familiar with the negotiations.
The source said Monday night that the National Football League and the Dolphins are looking to expand their reach to South Florida's growing Hispanic community and are turning to the Estefans as their ambassadors. Like many sports fans in South Florida his age, Emilio Estefan is a longtime Dolphins fan whose favorite player is Hall of Fame Dolphins quarterback Dan Marino.
A Monday Dolphins news release said there would be a Thursday morning ''major announcement on behalf of the Dolphins'' hosted by the Estefans and Ross at LandShark Stadium. This is similar to the way the Dolphins announced their association with singer Jimmy Buffett's Margaritaville business, which includes Land Shark Lager. Buffett is expected to become a minority owner eventually.
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The source said Monday night that the National Football League and the Dolphins are looking to expand their reach to South Florida's growing Hispanic community and are turning to the Estefans as their ambassadors. Like many sports fans in South Florida his age, Emilio Estefan is a longtime Dolphins fan whose favorite player is Hall of Fame Dolphins quarterback Dan Marino.
A Monday Dolphins news release said there would be a Thursday morning ''major announcement on behalf of the Dolphins'' hosted by the Estefans and Ross at LandShark Stadium. This is similar to the way the Dolphins announced their association with singer Jimmy Buffett's Margaritaville business, which includes Land Shark Lager. Buffett is expected to become a minority owner eventually.
Read full article
Monday, June 22, 2009
Creative Child Magazine honors The Wumbler Products with their 2009 Excellence Award
Ridgewood, NJ, June 22, 2009 The Wumbler Patch Brand products have been named recipients of Creative Child Magazine’s annual awards. The brand new Baby Wumbler Plush has been honored with the 2009 Seal of Excellence Award in the plush category. Baby Wumblers were first launched this past February at the International Toy Fair in NYC and are now available for the first time on www.wumblerpatch.com.
The Wumblers DVD Volume I, featuring “What Color Will I Be” and “Munchetti Day,” was honored with the 2009 Preferred Choice Award in the DVDs for Kids Category and is also available on www.wumblerpatch.com
Laura Wellington Gerry, CEO of the Giddy Gander Company, creators of the Wumblers is “thrilled to be in the company of such an elite class of products.”
The Baby Wumbler plush is soft, cuddly and pops out of a Watermelon. You can easily flip from a watermelon to a Wumbler in seconds. Also available is the opportunity to name your Baby Wumbler and register it on line. Watermelons bring smiles to kids faces, and so do Baby Wumblers.
The Wumblers believe in giving back and working with organizations that support the family unit therefore we have teamed up with Tuesdays Children, www.tuesdayschildren.org, where $1.00 from every Baby Wumbler purchase through the official Wumbler Patch e-commerce site will be donated to Tuesdays Children. It is our way of making the world a better place one Wumbler at a time.
The Wumblers DVD Volume I will entertain and educate your child from beginning to end. Each episode brings family friendly messages through each character and their daily adventures.
The Wumblers have been on the move in 2009 with winning Four Telly Awards, releasing the new, wildly popular iSeedSpit! iPhone app and co-sponsoring the upcoming Watermelon Seed Spitting Contest with The National Watermelon Association of the United States and Six Flags Great Adventure Theme Park on July 4th.
Creative Child Magazine creator of these prestigious awards is recognized as an essential parenting publication for raising well-balanced children. The Creative Child Awards recognizes play products that meet the publication’s high standards for nurturing creativity, safety, design, durability and social responsibility.
About The Giddy Gander Company:TGGC owns The Wumblers and The Wumbler Patch Brand. See www.wumblers.com or www.wumblerpatch.com.
The Wumblers DVD Volume I, featuring “What Color Will I Be” and “Munchetti Day,” was honored with the 2009 Preferred Choice Award in the DVDs for Kids Category and is also available on www.wumblerpatch.com
Laura Wellington Gerry, CEO of the Giddy Gander Company, creators of the Wumblers is “thrilled to be in the company of such an elite class of products.”
The Baby Wumbler plush is soft, cuddly and pops out of a Watermelon. You can easily flip from a watermelon to a Wumbler in seconds. Also available is the opportunity to name your Baby Wumbler and register it on line. Watermelons bring smiles to kids faces, and so do Baby Wumblers.
The Wumblers believe in giving back and working with organizations that support the family unit therefore we have teamed up with Tuesdays Children, www.tuesdayschildren.org, where $1.00 from every Baby Wumbler purchase through the official Wumbler Patch e-commerce site will be donated to Tuesdays Children. It is our way of making the world a better place one Wumbler at a time.
The Wumblers DVD Volume I will entertain and educate your child from beginning to end. Each episode brings family friendly messages through each character and their daily adventures.
The Wumblers have been on the move in 2009 with winning Four Telly Awards, releasing the new, wildly popular iSeedSpit! iPhone app and co-sponsoring the upcoming Watermelon Seed Spitting Contest with The National Watermelon Association of the United States and Six Flags Great Adventure Theme Park on July 4th.
Creative Child Magazine creator of these prestigious awards is recognized as an essential parenting publication for raising well-balanced children. The Creative Child Awards recognizes play products that meet the publication’s high standards for nurturing creativity, safety, design, durability and social responsibility.
About The Giddy Gander Company:TGGC owns The Wumblers and The Wumbler Patch Brand. See www.wumblers.com or www.wumblerpatch.com.
Ex-Gangmembers Find Jobs in Renewable Energy
LOS ANGELES – A novel project in mainly Hispanic East Los Angeles is providing a new opportunity for former gangmembers to begin careers in the growing field of renewable energy.
An initiative of Homeboy Industries and the East Los Angeles Skills Center trains and certifies ex-gangmembers as installers of solar panels.
Founded more than 20 years ago by the Rev. Greg Boyle, Homeboy Industries offers free advisory, orientation and apartment-finding services for people who have just gotten out of prison, as well as support for finding a job, removal of tattoos and job training.
California has been seeking to place itself in the vanguard in generating solar energy and protecting the environment with different initiatives supported by Gov. Arnold Schwarzenegger whereby it is hoped that 3 gigawatts of solar energy can be generated over the next 10 years.
Read full article
An initiative of Homeboy Industries and the East Los Angeles Skills Center trains and certifies ex-gangmembers as installers of solar panels.
Founded more than 20 years ago by the Rev. Greg Boyle, Homeboy Industries offers free advisory, orientation and apartment-finding services for people who have just gotten out of prison, as well as support for finding a job, removal of tattoos and job training.
California has been seeking to place itself in the vanguard in generating solar energy and protecting the environment with different initiatives supported by Gov. Arnold Schwarzenegger whereby it is hoped that 3 gigawatts of solar energy can be generated over the next 10 years.
Read full article
Sunday, June 21, 2009
Fundraiser for LatinoJustice PRLDEF > Special Invitation
Dear Readers,
On Wednesday, June 24th 300+ friends of LatinoJustice PRLDEF, together with the Association of Latino Professionals in Finance and Accounting (ALPFA), the Hispanic National Bar Association (HNBA) and LatinVision Media, Inc., will gather to celebrate the work of LatinoJustice PRLDEF and the momentous nomination of former LatinoJustice PRLDEF board member Judge Sonia Sotomayor to the United States Supreme Court.
Join us from 5:30 to 7:00 pm for complimentary cocktails sponsored by Mount Gay® Rum The Rum That Invented Rum. Hors d'oeuvres sponsored by Pranna Restaurant will be offered throughout the evening. The evening will also feature a free salsa class and raffle.
We look forward to having you join us at this event. If you cannot attend, we invite you to support LatinoJustice PRLDEF by making a donation either on an individual or corporate level. To purchase tickets or make a donation, please click on the invitation below or go to http://latinojusticeprldef.eventbrite.com.
We also ask that you circulate out this invitation among your networks of colleagues, friends and family to generate even more support for LatinoJustice PRLDEF.
Hope to see you there.
Kindest regards
Carlos Vassallo
CEO LatinVision Media Inc.
Tel: 646-519-2452
Fax: 469-533-4874
Skype: carlosvassallo
Twitter: latinvision
Facebook: latinvision
Linkedin: latinvision
Our Network:
See all our sites here: http://tinyurl.com/LatinVision
Event:
Business Networking Event in New York City, Thu, Aug 13, 2009 > Register now! www.latinvision.com/events
Conference
Media, Entertainment, Technology & Adv Conference, Wed, Oct 14, 2009 www.latinvision.com/conference
On Wednesday, June 24th 300+ friends of LatinoJustice PRLDEF, together with the Association of Latino Professionals in Finance and Accounting (ALPFA), the Hispanic National Bar Association (HNBA) and LatinVision Media, Inc., will gather to celebrate the work of LatinoJustice PRLDEF and the momentous nomination of former LatinoJustice PRLDEF board member Judge Sonia Sotomayor to the United States Supreme Court.
Join us from 5:30 to 7:00 pm for complimentary cocktails sponsored by Mount Gay® Rum The Rum That Invented Rum. Hors d'oeuvres sponsored by Pranna Restaurant will be offered throughout the evening. The evening will also feature a free salsa class and raffle.
We look forward to having you join us at this event. If you cannot attend, we invite you to support LatinoJustice PRLDEF by making a donation either on an individual or corporate level. To purchase tickets or make a donation, please click on the invitation below or go to http://latinojusticeprldef.eventbrite.com.
We also ask that you circulate out this invitation among your networks of colleagues, friends and family to generate even more support for LatinoJustice PRLDEF.
Hope to see you there.
Kindest regards
Carlos Vassallo
CEO LatinVision Media Inc.
Tel: 646-519-2452
Fax: 469-533-4874
Skype: carlosvassallo
Twitter: latinvision
Facebook: latinvision
Linkedin: latinvision
Our Network:
See all our sites here: http://tinyurl.com/LatinVision
Event:
Business Networking Event in New York City, Thu, Aug 13, 2009 > Register now! www.latinvision.com/events
Conference
Media, Entertainment, Technology & Adv Conference, Wed, Oct 14, 2009 www.latinvision.com/conference
Vote for our friends at the Giddy Gander Company
The BUZZ AWARDS celebrate the best in brand/media integration campaigns that catch fire, brilliant product placements, innovative use of a medium for a promotion, branding efforts that invade the pop-culture consciousness.
Our friends at the Giddy Gander Company are participating !
Let's help them out and vote for them
http://www.adweekbuzz.com/bin/Rate?image_id=1007100122
For more information contact:
www.giddygander.com
Thank you very much
The LatinVision Team
Our friends at the Giddy Gander Company are participating !
Let's help them out and vote for them
http://www.adweekbuzz.com/bin/Rate?image_id=1007100122
For more information contact:
www.giddygander.com
Thank you very much
The LatinVision Team
Sueño inmaterial > Three concerts supporting the educational project for South-Sudanese refugee women
This unique Project is evocative, elegant, glamourous and intimate. Laura Simó and Pedro Ruy-Blas sing their way into your hearts, with well-known standards, and baked by 33 musicians componed of a Big Band and full string section, all under the direction of Joan Albert Amargós,
will offer to the audience a selection of jazz standards, for all publics
The event will take place in three magnificent venues:
Teatro Español: Madrid, on May 20th, 2009.
Palau de la Música: Barcelona, on June 15th, 2009 .
Zankel Hall at Carnegie: New York, on June 28th, 2009.
The objective of these three concerts is to unite three basic concepts:
• The possibility of creating a nacional musical project, and thus breaking down local stereotypes
• Internacional projection:
o Barcelona
o Madrid
o New York
Participation in the humanitarian Project of INTERMON OXFAM for the developement and formation of women in Southern Sudan.
Intermon Oxfam is working in the area of assuring food and water to more than 15.000 people, bringing seeds and tools to the area, and above all, they are teaching the women how to cultivate their land. They are also working to decrease illnesses and death due to bad water conditions.
The Singers
Laura Simo > www.laurasimo.com
Pedro Ruy Blas > www.pedroruyblas.com
Especial guest Carme Canela
Conductor: Joan Albert Amargós
Buy your tickets here
http://tinyurl.com/mmlxru
will offer to the audience a selection of jazz standards, for all publics
The event will take place in three magnificent venues:
Teatro Español: Madrid, on May 20th, 2009.
Palau de la Música: Barcelona, on June 15th, 2009 .
Zankel Hall at Carnegie: New York, on June 28th, 2009.
The objective of these three concerts is to unite three basic concepts:
• The possibility of creating a nacional musical project, and thus breaking down local stereotypes
• Internacional projection:
o Barcelona
o Madrid
o New York
Participation in the humanitarian Project of INTERMON OXFAM for the developement and formation of women in Southern Sudan.
Intermon Oxfam is working in the area of assuring food and water to more than 15.000 people, bringing seeds and tools to the area, and above all, they are teaching the women how to cultivate their land. They are also working to decrease illnesses and death due to bad water conditions.
The Singers
Laura Simo > www.laurasimo.com
Pedro Ruy Blas > www.pedroruyblas.com
Especial guest Carme Canela
Conductor: Joan Albert Amargós
Buy your tickets here
http://tinyurl.com/mmlxru
The New York Conference for American, European & International Technology Entrepreneurs
What: This is the complete, intensive, high-powered and high-energy 2-Day conference where members of the New York international technology community meet and expand horizons and business.
Who should go: You should go if you are seeking global partners to expand your business, or local partners to support your venture, you are trying to develop your industry network, or aiming at adding products to your portfolio that can quickly generate revenues.
Who will be there: This group brings to you all in one place the entrepreneurs, corporate champions, business angels, venture capitalists, and everyone else you need to know to make better or bigger deals. Jason Ackerman (Co-founder of Fresh Direct), Michel Berty (Co-founder of Cap Gemini US), Kevin Ryan (Founder of DoubleClick), Joshua Boltuch (Co-founder of AmieStreet), Matt Turck (Principal, Bloomberg Ventures), and many others among them European counterparts you must know and deal with. Similar calibers will be available for biotechnology & biomedical, and cleantech & greentech companies with people who take you from the lab to the global market. This event is not about quantity but quality of people and relationships.
Where and When:
- June 25 at the New York Academy of Sciences.
- June 26 at Microsoft, Baker & McKenzie, and the Accelerator for a Clean & Renewable Economy.
Why:
SHOWCASE your Company and Technologies
MEET with American and European Partners and Investors
LEARN Best Practices for Your Business from International Leaders
REACH International co-Investors and co-Marketers
FIND Proven Technologies and Business Models to Expand
JOIN Round Tables and Receive Immediate Feedback, Ideas and Contacts
SCHEDULE One-on-One Meetings With Key Prospects
EXPAND Your Network of Decision-Makers at Industry Forums
Registration Fees, Options and Special Offers:
Packages range from $45 to $960. In all cases you receive great value, but of course, the more you pay the more access you get. The highest fee makes you spend 2 full days with people who can get you to your deal.
Standard 2-Day Conference: $480
List members enter the discount code TRI2041 online at http://www.face-newyork.com/, choose "June 25" and receive June 25 + June 26 Access (=50% off) + an extra 20% off). You just need to pass the VIP dinner, but you do get the snacks at the reception hosted at Inc Magazine!
VIP 2-Day Conference: $960
List members enter the discount code TRI2041 online at http://www.face-newyork.com/, choose "Full Conference Package" and receive a 20% discount for entire access to the conference INCLUDING the VIP dinner at the Mandarin Oriental, FREE PLACEMENT of your company/contact info under the conference's largely promoted VIP list showing who's who in the successful & up & coming, and FREE CUSTOMIZED SUPPORT to help you meet the people you want during the conference including some of the largest success story makers in town.
Networking Access: $45 and $75
List members register at http://face2009.eventbrite.com/
Join at least the Friday networking afternoon at the Hotel Gansevoort and meet fellow New York, European, and International entrepreneurs and business people:
- $45 for the afternoon and a drink,
- $75 if you want to participate in the European Chamber of Commerce raffle + gain a full-month access to a limited-access online platform, UNIVERSE, where you can showcase your company or your expertise, identify other participants of most interest to you, introduce yourself, and arrange face-to-face meetings to optimize your participation and leave no room for random networking!
Who should go: You should go if you are seeking global partners to expand your business, or local partners to support your venture, you are trying to develop your industry network, or aiming at adding products to your portfolio that can quickly generate revenues.
Who will be there: This group brings to you all in one place the entrepreneurs, corporate champions, business angels, venture capitalists, and everyone else you need to know to make better or bigger deals. Jason Ackerman (Co-founder of Fresh Direct), Michel Berty (Co-founder of Cap Gemini US), Kevin Ryan (Founder of DoubleClick), Joshua Boltuch (Co-founder of AmieStreet), Matt Turck (Principal, Bloomberg Ventures), and many others among them European counterparts you must know and deal with. Similar calibers will be available for biotechnology & biomedical, and cleantech & greentech companies with people who take you from the lab to the global market. This event is not about quantity but quality of people and relationships.
Where and When:
- June 25 at the New York Academy of Sciences.
- June 26 at Microsoft, Baker & McKenzie, and the Accelerator for a Clean & Renewable Economy.
Why:
SHOWCASE your Company and Technologies
MEET with American and European Partners and Investors
LEARN Best Practices for Your Business from International Leaders
REACH International co-Investors and co-Marketers
FIND Proven Technologies and Business Models to Expand
JOIN Round Tables and Receive Immediate Feedback, Ideas and Contacts
SCHEDULE One-on-One Meetings With Key Prospects
EXPAND Your Network of Decision-Makers at Industry Forums
Registration Fees, Options and Special Offers:
Packages range from $45 to $960. In all cases you receive great value, but of course, the more you pay the more access you get. The highest fee makes you spend 2 full days with people who can get you to your deal.
Standard 2-Day Conference: $480
List members enter the discount code TRI2041 online at http://www.face-newyork.com/, choose "June 25" and receive June 25 + June 26 Access (=50% off) + an extra 20% off). You just need to pass the VIP dinner, but you do get the snacks at the reception hosted at Inc Magazine!
VIP 2-Day Conference: $960
List members enter the discount code TRI2041 online at http://www.face-newyork.com/, choose "Full Conference Package" and receive a 20% discount for entire access to the conference INCLUDING the VIP dinner at the Mandarin Oriental, FREE PLACEMENT of your company/contact info under the conference's largely promoted VIP list showing who's who in the successful & up & coming, and FREE CUSTOMIZED SUPPORT to help you meet the people you want during the conference including some of the largest success story makers in town.
Networking Access: $45 and $75
List members register at http://face2009.eventbrite.com/
Join at least the Friday networking afternoon at the Hotel Gansevoort and meet fellow New York, European, and International entrepreneurs and business people:
- $45 for the afternoon and a drink,
- $75 if you want to participate in the European Chamber of Commerce raffle + gain a full-month access to a limited-access online platform, UNIVERSE, where you can showcase your company or your expertise, identify other participants of most interest to you, introduce yourself, and arrange face-to-face meetings to optimize your participation and leave no room for random networking!
Saturday, June 20, 2009
The National Museum of Mexican Art is set to sell Gregorio Neckties
San Diego, CA (June 17, 2009) – Gregorio, an established Latino theme neckwear company, is excited to announce the availability of Gregorio neckwear at the National Museum of Mexican Art in Chicago.
“Gregorio Neckwear has a historical Latino connection where the designs and the story communicate on a personal and cultural level. They are in and of themselves pieces of art. Being a part of the National Museum of Mexican Art is a crucial part of our business strategy.” says Gregorio president William Lopez.
The National Museum of Mexican Art in Chicago is the nation's largest Latino arts institution and the only Latino museum accredited by the American Association of Museums. The National Museum of Mexican Art has become a national leader and mentor for culturally grounded institutions and community based arts organizations, as well as for its advocacy of "First Voice" and cultural equity issues. The Museum defines the Mexican culture as "sin fronteras" (without borders) and presents the Mexican culture from ancient times to the present and how it has manifested itself on both sides of the border.
For those looking for a unique one-of-a-kind accessory wear, Gregorio offers designs that transcend and appeal to anyone who like to be on the cutting edge of fashion. To learn more, or buy Gregorio neckwear visit the official website at www.gregorioties.com or visit the National Museum of Mexican Art store (www.nationalmuseumofmexicanart.org).
“Gregorio Neckwear has a historical Latino connection where the designs and the story communicate on a personal and cultural level. They are in and of themselves pieces of art. Being a part of the National Museum of Mexican Art is a crucial part of our business strategy.” says Gregorio president William Lopez.
The National Museum of Mexican Art in Chicago is the nation's largest Latino arts institution and the only Latino museum accredited by the American Association of Museums. The National Museum of Mexican Art has become a national leader and mentor for culturally grounded institutions and community based arts organizations, as well as for its advocacy of "First Voice" and cultural equity issues. The Museum defines the Mexican culture as "sin fronteras" (without borders) and presents the Mexican culture from ancient times to the present and how it has manifested itself on both sides of the border.
For those looking for a unique one-of-a-kind accessory wear, Gregorio offers designs that transcend and appeal to anyone who like to be on the cutting edge of fashion. To learn more, or buy Gregorio neckwear visit the official website at www.gregorioties.com or visit the National Museum of Mexican Art store (www.nationalmuseumofmexicanart.org).
Friday, June 19, 2009
New York City Mayor Bloomberg Names Hispanic BIC Web Site Integral Part of City's Five Hispanic Business Initiatives
NEW YORK, June 18 /PRNewswire-USNewswire/ -- Mayor Michael R. Bloomberg announced New York City is implementing five initiatives to aid Hispanic business owners and help strengthen the city's economy. He announced the initiatives at a press conference June 17, 2009 at the Audubon Partnership for Economic Development.
The five initiatives are:
Promoting the National Hispanic Business Information Clearinghouse, a free bilingual business resource web site, http://www.hispanicbic.org/
NYC Business Solutions Financing Fair
A New NYC Business Solutions Satellite Office in Washington Heights
Greater Access to Pro Bono Legal Assistance
Seminar to Inform Hispanic Businesses about Services from City Agencies
"Strengthening and providing the tools businesses need in order to thrive are crucial to our Five-Borough Economic Opportunity Plan for spurring New York's recovery from the national economic recession," said Mayor Bloomberg. "New York has led the nation in the rate of growth for Hispanic-owned businesses, and it's important to our economy to help even more of these businesses succeed."
New York City has one of the largest and most diverse Hispanic markets in the country, with numerous U.S.-born Hispanic entrepreneurs as well as many first-generation immigrant businesses owned by people from all over Latin America.
Read full article
The five initiatives are:
Promoting the National Hispanic Business Information Clearinghouse, a free bilingual business resource web site, http://www.hispanicbic.org/
NYC Business Solutions Financing Fair
A New NYC Business Solutions Satellite Office in Washington Heights
Greater Access to Pro Bono Legal Assistance
Seminar to Inform Hispanic Businesses about Services from City Agencies
"Strengthening and providing the tools businesses need in order to thrive are crucial to our Five-Borough Economic Opportunity Plan for spurring New York's recovery from the national economic recession," said Mayor Bloomberg. "New York has led the nation in the rate of growth for Hispanic-owned businesses, and it's important to our economy to help even more of these businesses succeed."
New York City has one of the largest and most diverse Hispanic markets in the country, with numerous U.S.-born Hispanic entrepreneurs as well as many first-generation immigrant businesses owned by people from all over Latin America.
Read full article
Thursday, June 18, 2009
Mercury Mambo Releases Shopper Marketing Study Addressing Spanish Consumer Segment
(PRWEB) June 18, 2009 -- Mercury Mambo, an Austin-based sales promotions and experiential marketing firm, proudly announced today the release of their Hispanic Shopper + Retailer Study. This initial study was designed to assess the effectiveness of Hispanic experiential and promotional marketing with the highly sought after Spanish consumer segment.
The inaugural study uncovered several key insights into the Spanish consumer segment:
78% of consumers purchased a featured product after having participated in both a price promotion and store event
1/3 of consumers surveyed say they are participating in more promotions and events
72% of Retailers felt that store promotions with entertainment were very effective in reaching their consumer base
Research for the Hispanic Shopper + Retailer Study was done by Mercury Mambo along with Hispanic marketing planning expert Adrienne Pulido and Dr. Sindy Chapa, Assistant Professor and Associate Director for the Center for the Study of Latino Media & Markets at Texas State University. The researchers utilized Mercury Mambo's proprietary insights arm, HispaniPoll™, to conduct over 300 one-on-one surveys across seven markets: Los Angeles, New York, Miami, Chicago, Houston, Dallas and San Antonio.
Read full article
The inaugural study uncovered several key insights into the Spanish consumer segment:
78% of consumers purchased a featured product after having participated in both a price promotion and store event
1/3 of consumers surveyed say they are participating in more promotions and events
72% of Retailers felt that store promotions with entertainment were very effective in reaching their consumer base
Research for the Hispanic Shopper + Retailer Study was done by Mercury Mambo along with Hispanic marketing planning expert Adrienne Pulido and Dr. Sindy Chapa, Assistant Professor and Associate Director for the Center for the Study of Latino Media & Markets at Texas State University. The researchers utilized Mercury Mambo's proprietary insights arm, HispaniPoll™, to conduct over 300 one-on-one surveys across seven markets: Los Angeles, New York, Miami, Chicago, Houston, Dallas and San Antonio.
Read full article
Wednesday, June 17, 2009
Jones Soda Co. celebrates Hispanic heritage with new flavors
SEATTLE, Wash. – Jones Soda Co. is excited to introduce a new collection of Spanish labels and soda flavors honoring the culture and spirit of Hispanics living in America. This collection stems from numerous requests from Jones Soda fans, and features Spanish labels and images that celebrate the community and Hispanic artwork.
“Jones Soda is thrilled that fans from the Hispanic community have reached out to us, and we are very excited about our fun new flavors,” said Joth Ricci, COO of Jones Soda. “Jones Soda’s ability to customize our labels allows us to participate in the celebration of this amazing community in a unique and special way.”
Jones Soda is known for their ability to make personal connections with consumers through their patented labeling system that enables them to select submitted photos from fans to showcase on bottles, as well as allows people to create customized bottles at http://www.myjones.com/ .
Read full article
“Jones Soda is thrilled that fans from the Hispanic community have reached out to us, and we are very excited about our fun new flavors,” said Joth Ricci, COO of Jones Soda. “Jones Soda’s ability to customize our labels allows us to participate in the celebration of this amazing community in a unique and special way.”
Jones Soda is known for their ability to make personal connections with consumers through their patented labeling system that enables them to select submitted photos from fans to showcase on bottles, as well as allows people to create customized bottles at http://www.myjones.com/ .
Read full article
US Farms, Inc. Launches Aloe Vera Juice Web Site for Hispanic Market
SAN DIEGO, June 16 /PRNewswire-FirstCall/ -- US Farms, Inc. (PinkSheets: USFM), announces the launch of its new Hispanic focused web sitehttp://www.jugodealoevera.com/ which will operate as a division of US Farms Inc.US Farms Aloe Vera Juice retails for $14.95 per bottle or wholesales for$89.95 per case (12 bottles). US Farms Aloe Vera Juice can be orderedonline with Visa, Master Card, Discover, or American Express or by callingcustomer service 877-90-FARMS.
US Farms Aloe Vera Juice is an exclusive proprietary formulation whichincludes: Aloe Vera Juice (Barbadensis Miller), White Grape, Cranberry,Concord Grape and Black Cherry juice concentrate which are potentanti-oxidants and phyto-nutrients.
Customers interested in sampling our new and exciting Aloe Vera Juicewill be offered for a limited time, a free 32 oz. bottle of US Farms AloeVera juice. Visit our website at http://jugodealoevera.com/sample.html
Read full article
US Farms Aloe Vera Juice is an exclusive proprietary formulation whichincludes: Aloe Vera Juice (Barbadensis Miller), White Grape, Cranberry,Concord Grape and Black Cherry juice concentrate which are potentanti-oxidants and phyto-nutrients.
Customers interested in sampling our new and exciting Aloe Vera Juicewill be offered for a limited time, a free 32 oz. bottle of US Farms AloeVera juice. Visit our website at http://jugodealoevera.com/sample.html
Read full article
Tuesday, June 16, 2009
David Morse to Receive HispanSource Award for Excellence in Hispanic Marketing Research
LOS ANGELES, June 15 /PRNewswire/ -- David Morse, President and CEO of New American Dimensions and author of the just-released book Multicultural Intelligence: Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation (2009, Paramount Market Publishing) is the recipient of the 5th annual HispanSource Award for Excellence in Hispanic Marketing Research. Morse will receive this award at the 5th Annual Hispanic Marketing Midwest Awards taking place in Minneapolis, MN on June 17. The award will be presented by the James J. Hill Reference Library and Aguilar Productions. Past award recipients include Dr. Felipe Korzenny, Carlos Santiago, Carlos Garcia and Sonya Suarez Hammond.
Under Morse's leadership, New American Dimensions has conducted numerous market research studies that are available to the public.
Read full article
Under Morse's leadership, New American Dimensions has conducted numerous market research studies that are available to the public.
Read full article
Monday, June 15, 2009
Time Warner Cable to Target Hispanic Market in New York
June 12, 2009. New York City. Time Warner Cable, the second largest cable operator in the U.S., has tapped New York-based advertising agency, Gotham Inc., for the metropolitan launch of its new bilingual entertainment brand, El Paquetazo. Standing as the first truly bi-cultural brand in the entertainment category, El Paquetazo is an exclusive package offered by Time Warner Cable to families looking for integrated English / Spanish entertainment.
Gotham is charged with positioning the El Paquetazo brand as the new basic cable package built exclusively for the bilingual Latino consumer. Already available in Los Angeles, El Paquetazo will hit New York in the last week of May 2009, surrounded by a series of broadcast, radio, and grassroots community-driven efforts initiated by Gotham. All advertising is set to bear the tagline, “I am La Mezcla”; translation – ‘I am the mix’.
The campaign positions El Paquetazo as the only entertainment package that truly understands this community by celebrating the beautiful mix that is the Latino American community in New York.
“El Paquetazo is unique as it an entertainment package built from the ground up for the Latino American consumer. Blending Spanish and English entertainment seamlessly much like the community itself moves seamlessly between Spanish and English creating its own unique mix,” explains Peter McGuinness, CEO of Gotham.
El Paquetazo consists of a mix of 140 of the best Spanish and English language channels, including news, comedy, sports, music and family as well as channels from Columbia, Mexico and Puerto Rico. Ads will launch the last week of May 2009, and run throughout the summer of 2009. Media duties are being handled by OMD.
About Gotham Inc
Gotham’s 160 employees service the integrated communication needs of clients in fashion and beauty, retail, healthcare, financial services, and packaged goods categories. Clients include: Lindt, Fresh Direct, Yellowbook.com, Sony Ericsson, Bausch & Lomb, Maybelline, Remington, RSM McGladrey and Newman’s Own. For more information, visit www.gothaminc.com.
Gotham is charged with positioning the El Paquetazo brand as the new basic cable package built exclusively for the bilingual Latino consumer. Already available in Los Angeles, El Paquetazo will hit New York in the last week of May 2009, surrounded by a series of broadcast, radio, and grassroots community-driven efforts initiated by Gotham. All advertising is set to bear the tagline, “I am La Mezcla”; translation – ‘I am the mix’.
The campaign positions El Paquetazo as the only entertainment package that truly understands this community by celebrating the beautiful mix that is the Latino American community in New York.
“El Paquetazo is unique as it an entertainment package built from the ground up for the Latino American consumer. Blending Spanish and English entertainment seamlessly much like the community itself moves seamlessly between Spanish and English creating its own unique mix,” explains Peter McGuinness, CEO of Gotham.
El Paquetazo consists of a mix of 140 of the best Spanish and English language channels, including news, comedy, sports, music and family as well as channels from Columbia, Mexico and Puerto Rico. Ads will launch the last week of May 2009, and run throughout the summer of 2009. Media duties are being handled by OMD.
About Gotham Inc
Gotham’s 160 employees service the integrated communication needs of clients in fashion and beauty, retail, healthcare, financial services, and packaged goods categories. Clients include: Lindt, Fresh Direct, Yellowbook.com, Sony Ericsson, Bausch & Lomb, Maybelline, Remington, RSM McGladrey and Newman’s Own. For more information, visit www.gothaminc.com.
Friday, June 12, 2009
V-me Rides Digital Transition to Rank as 4th Largest U.S. Hispanic Broadcaster
NEW YORK, June 12 /PRNewswire/ -- V-me today solidifies its claim as the 4th largest U.S. Hispanic broadcaster of any kind - after only Univision, Telemundo and Telefutura. With nearly 40 digital affiliate broadcast channels, V-me now has full over-the-air distribution in every one of its affiliate markets.
Those digital broadcast homes, added to V-me's basic cable carriage in those same markets, plus the network's nationwide satellite distribution in the basic and Hispanic packages of both DirecTV and DISH network, as well as coverage via Verizon FiOS and AT&T U-verse, puts V-me in 70 percent of all U.S. Hispanic TV Households.
Since launching in 2007, V-me has surpassed all existing Spanish cable channels to become the fastest-growing Spanish network in history. In addition to its broad national reach, V-me's diverse programming offer has brought new viewers to Spanish TV. New consumer profiles from Simmons show that V-me delivers diverse, highly-desirable Latinos who are not watching other Spanish networks.
"Today we're proud to call V-me not only the fastest-growing Hispanic network, but the 4th largest," said Carmen DiRienzo, president and CEO, V-me. "V-me was an early adopter of digital television, because we anticipated the day would come when we could give more Latino families free access to our quality content."
About V-me
V-me, one of America's largest Spanish networks, entertains and informs Latino families in Spanish with primetime drama, music, sports, current affairs and Latin cinema, along with world class kids, food, lifestyle and nature. The 24-hour digital network, partnered with public television stations, is currently available in 70% of all Hispanic homes - rising to 80% by year end. V-me is the first venture of the media production and distribution company, V-me Media Inc. To find out more visit VmeTV.com.
Those digital broadcast homes, added to V-me's basic cable carriage in those same markets, plus the network's nationwide satellite distribution in the basic and Hispanic packages of both DirecTV and DISH network, as well as coverage via Verizon FiOS and AT&T U-verse, puts V-me in 70 percent of all U.S. Hispanic TV Households.
Since launching in 2007, V-me has surpassed all existing Spanish cable channels to become the fastest-growing Spanish network in history. In addition to its broad national reach, V-me's diverse programming offer has brought new viewers to Spanish TV. New consumer profiles from Simmons show that V-me delivers diverse, highly-desirable Latinos who are not watching other Spanish networks.
"Today we're proud to call V-me not only the fastest-growing Hispanic network, but the 4th largest," said Carmen DiRienzo, president and CEO, V-me. "V-me was an early adopter of digital television, because we anticipated the day would come when we could give more Latino families free access to our quality content."
About V-me
V-me, one of America's largest Spanish networks, entertains and informs Latino families in Spanish with primetime drama, music, sports, current affairs and Latin cinema, along with world class kids, food, lifestyle and nature. The 24-hour digital network, partnered with public television stations, is currently available in 70% of all Hispanic homes - rising to 80% by year end. V-me is the first venture of the media production and distribution company, V-me Media Inc. To find out more visit VmeTV.com.
Thursday, June 11, 2009
New agency, Narrativ(a), believes “the new reach and frequency is cultural impact”.
Narrativ(a) is a marketing and communications company, presenting a fresh new look at the way products and services are marketed. Narrativ(a) makes the most of calculated planning and creative capabilities based on a comprehensive cultural study and perspective. To help drive this message, the new business enterprise selected the brand name Narrativ(a) --a direct orientation to all the different narrated anecdote we collect from target markets and the media that shaped our perception of the world around us. Its URL www.culturalnarrativ.com is not only their website address but also the keystone of their marketing offering.
In fact, Narrativ(a) first assignment is to facilitate a Southwest Regional CPG company repackage and reposition their most profitable product line by using their cultural narrative planning strategy as its key tool. The challenge is to aid the client’s product line shift from a Hispanic target to the Bilingual - Bicultural segment of the population, avoiding /minimizing erosion effect in their existing sales and market share.
Narrativ(a) Founding Partners are Ms. Lynn Ponder and Mr. Leonardo Ross. Ms. Ponder has been the Executive Producer and owner (for the past 9 years) of the highly successful production company Peliculas Ponder (with offices in Miami and Mexico). Leonardo Ross, a creative mind, brings over 15 years of experience working for major advertising agency networks such as Leo Burnett, DDB, OM, Bcom3, and lastly Saatchi & Saatchi X -where he was ECD at the shopper marketing shop in North America. Mr. Ross has worldwide recognition for his work, from clients, peers, and most prestigious advertising festivals (Cannes, London Film Festival, Adage Hispanic Awards, Clio, FIAP, El Ojo, Cresta, Caracol de Plata, Cúspide, NY Film Festival, National Addys).
Ponder and Ross benefit from a vast experience with Traditional Markets, specific Latin American Markets, and the Hispanic Market in general, having worked (throughout their careers) with Fortune 500 clients such as: P&G, Fox, Pepsi, McDonald’s, Kellogg’s, Wal-Mart, Burger King, Home Depot, and Budweiser to name a few.
Located in Miami Florida and with future plans to expand to other cities, Narrativ(a) will offer their clients a diverse menu of services that include: Strategic Planning, Traditional Media (TV, Radio, Print, OOH), Online Marketing Strategies and Design, Viral Marketing, Experiential Marketing and CRM , Events/Promotions, Public Relations, Mobile Marketing, Brand Integration, Product Design, APP Development, Brand Integration and Shopper Marketing.
In fact, Narrativ(a) first assignment is to facilitate a Southwest Regional CPG company repackage and reposition their most profitable product line by using their cultural narrative planning strategy as its key tool. The challenge is to aid the client’s product line shift from a Hispanic target to the Bilingual - Bicultural segment of the population, avoiding /minimizing erosion effect in their existing sales and market share.
Narrativ(a) Founding Partners are Ms. Lynn Ponder and Mr. Leonardo Ross. Ms. Ponder has been the Executive Producer and owner (for the past 9 years) of the highly successful production company Peliculas Ponder (with offices in Miami and Mexico). Leonardo Ross, a creative mind, brings over 15 years of experience working for major advertising agency networks such as Leo Burnett, DDB, OM, Bcom3, and lastly Saatchi & Saatchi X -where he was ECD at the shopper marketing shop in North America. Mr. Ross has worldwide recognition for his work, from clients, peers, and most prestigious advertising festivals (Cannes, London Film Festival, Adage Hispanic Awards, Clio, FIAP, El Ojo, Cresta, Caracol de Plata, Cúspide, NY Film Festival, National Addys).
Ponder and Ross benefit from a vast experience with Traditional Markets, specific Latin American Markets, and the Hispanic Market in general, having worked (throughout their careers) with Fortune 500 clients such as: P&G, Fox, Pepsi, McDonald’s, Kellogg’s, Wal-Mart, Burger King, Home Depot, and Budweiser to name a few.
Located in Miami Florida and with future plans to expand to other cities, Narrativ(a) will offer their clients a diverse menu of services that include: Strategic Planning, Traditional Media (TV, Radio, Print, OOH), Online Marketing Strategies and Design, Viral Marketing, Experiential Marketing and CRM , Events/Promotions, Public Relations, Mobile Marketing, Brand Integration, Product Design, APP Development, Brand Integration and Shopper Marketing.
BOOST MOBILE INTRODUCES MOTOROLA STATURE i9 PHONE IN RED TO MEET BURNING RETAIL DEMAND
IRVINE, Calif. – Boost Mobile®, the division of Sprint (NYSE: S) that offers wireless phones and services with no contracts, credit checks or activations fees, today announced the availability of its flagship Motorola Stature™ i9 handset in red. Boost Mobile first introduced the black Stature i9 in February 2009 in conjunction with its $50 Monthly Unlimited plan and has wrestled to keep up with retail demand…until now.
The eye-catching Motorola Stature i9 in red is available starting today at www.boostmobile.com with free shipping for the price of $299.99 with no contract, credit check or hidden fees*. Following the online launch, the red Stature i9 will be available through various other Boost Mobile retail and distribution channels.
“Compelling multimedia capabilities combined with a sleek design – it is the thinnest flip phone ever offered on the iDEN network – incited widespread popularity for the i9 among consumers seeking to activate service on our Monthly Unlimited offer,” said Neil Lindsay, chief marketing officer, Boost Mobile. “Introducing more i9 handsets into the market is just one action aimed at keeping pace with consumer demand.”
The most popular service plan for Stature i9 users, Boost Mobile Monthly Unlimited, offers unlimited anytime calling, text messaging, wireless Web and walkie-talkie services with a national calling area for $50 a month. The nationwide service is available in more than 17,500 cities throughout the United States on the Nextel National Network – all with no additional Telecom Taxes, domestic roaming charges or domestic long distance fees.
Motorola Stature i9 Features:
Nationwide Boost® Walkie-Talkie
3.1 Megapixel Camera with 8x Zoom and Flash
Video Camera
Music Player1
High Resolution External Display with Dynamic Touch Controls
Stereo Bluetooth® 2
* State and local sales taxes may apply when adding funds to your Boost Mobile account.
About Boost Mobile
Boost Mobile, a division of Sprint Corporation (NYSE: S) that offers wireless phones and services with no contracts, credit checks or activation fees, and was named 2009 North American Prepaid Mobile Service of the Year by analyst firm Frost & Sullivan, redefines value for wireless consumers with its ‘Monthly Unlimited’ service, offering unlimited anytime calling, text messaging, wireless web and exclusive Boost® Walkie-Talkie service with a national calling area for $50 a month. Boost Mobile ‘Monthly Unlimited’ offers flat-rate, nationwide service in 17,500 cities throughout the United States on the Nextel National Network – all with no additional telecom taxes, activation, roaming, traveling or long distance fees. Boost Mobile offers a selection of quality handsets from Motorola, ranging from entry-level to high end, as well as worry-free calling plans that enable customers to pay by the minute, day or month. Boost-branded wireless phones are available nationwide at nearly 20,000 major retail stores including Best Buy, Radio Shack, Target, Wal-Mart; Sprint retail stores and independent wireless dealer locations; with Re-Boost® available at approximately 100,000 locations throughout the U.S. Purchase and experience Boost Mobile on the Web at MySpace, Facebook, Twitter and www.boostmobile.com.
The eye-catching Motorola Stature i9 in red is available starting today at www.boostmobile.com with free shipping for the price of $299.99 with no contract, credit check or hidden fees*. Following the online launch, the red Stature i9 will be available through various other Boost Mobile retail and distribution channels.
“Compelling multimedia capabilities combined with a sleek design – it is the thinnest flip phone ever offered on the iDEN network – incited widespread popularity for the i9 among consumers seeking to activate service on our Monthly Unlimited offer,” said Neil Lindsay, chief marketing officer, Boost Mobile. “Introducing more i9 handsets into the market is just one action aimed at keeping pace with consumer demand.”
The most popular service plan for Stature i9 users, Boost Mobile Monthly Unlimited, offers unlimited anytime calling, text messaging, wireless Web and walkie-talkie services with a national calling area for $50 a month. The nationwide service is available in more than 17,500 cities throughout the United States on the Nextel National Network – all with no additional Telecom Taxes, domestic roaming charges or domestic long distance fees.
Motorola Stature i9 Features:
Nationwide Boost® Walkie-Talkie
3.1 Megapixel Camera with 8x Zoom and Flash
Video Camera
Music Player1
High Resolution External Display with Dynamic Touch Controls
Stereo Bluetooth® 2
* State and local sales taxes may apply when adding funds to your Boost Mobile account.
About Boost Mobile
Boost Mobile, a division of Sprint Corporation (NYSE: S) that offers wireless phones and services with no contracts, credit checks or activation fees, and was named 2009 North American Prepaid Mobile Service of the Year by analyst firm Frost & Sullivan, redefines value for wireless consumers with its ‘Monthly Unlimited’ service, offering unlimited anytime calling, text messaging, wireless web and exclusive Boost® Walkie-Talkie service with a national calling area for $50 a month. Boost Mobile ‘Monthly Unlimited’ offers flat-rate, nationwide service in 17,500 cities throughout the United States on the Nextel National Network – all with no additional telecom taxes, activation, roaming, traveling or long distance fees. Boost Mobile offers a selection of quality handsets from Motorola, ranging from entry-level to high end, as well as worry-free calling plans that enable customers to pay by the minute, day or month. Boost-branded wireless phones are available nationwide at nearly 20,000 major retail stores including Best Buy, Radio Shack, Target, Wal-Mart; Sprint retail stores and independent wireless dealer locations; with Re-Boost® available at approximately 100,000 locations throughout the U.S. Purchase and experience Boost Mobile on the Web at MySpace, Facebook, Twitter and www.boostmobile.com.
NEW MOTOROLA QWERTY PHONE AND BOOST MOBILE ‘MONTHLY UNLIMITED’ SERVICE IS A CLUTCH COMBO FOR TEXTERS
Libertyville, Ill. and Irvine, Calif. – June 1, 2009 – Boost Mobile ‘Monthly Unlimited’ customers can now take full advantage of the unlimited text messaging service thanks to the new Motorola Clutch i465™ phone that includes a full QWERTY keyboard and walkie-talkie capabilities. The Motorola, Inc. (NYSE: MOT) handset and ‘Monthly Unlimited’ service from Boost Mobile, make a powerful combination for anyone who wants unlimited anytime calling, text messaging, wireless Web and walkie-talkie service for a flat $50 a month rate with no contract, credit check or hidden fees*.
Boost Mobile, the no contract division of Sprint Nextel (NYSE: S) redefined value for wireless consumers earlier this year with its ‘Monthly Unlimited’ service, offering unlimited anytime calling, text messaging, wireless Web and exclusive Boost® Walkie-Talkie service with a national calling area in 17,500 cities throughout the United States on the Nextel National Network for $50 a month – all with no additional telecom taxes, activation, roaming, traveling or long distance fees.
“We recognize that iDEN users want a dependable push-to-talk device with enhanced messaging capabilities,” said Rick Gadd, vice president, Motorola Mobile Devices. “We’re proud to bring this first-of-a-kind Motorola device to Boost Mobile as a no contract option to meet the needs of budget-conscious consumers.”
“Motorola Clutch is a terrific addition to our diverse handset line-up. If you like to text as much as you talk, this is the device for you,” said Neil Lindsay, chief marketing officer, Boost Mobile. “Boost Mobile offers a full suite of solutions for every customer with a range of handsets to choose from and budget-friendly, dependable services such as our $50 Monthly Unlimited plan.”
Stay in the groove
Clutch is the first Motorola device with walkie-talkie capabilities designed for messaging1, providing you with many ways to keep talking and get more done. A full QWERTY keyboard with shortcut keys and software upgrades, such as IM-style texting1, makes it easy to respond and follow the message stream. Get the last word in with increased character space and keep your eye on multiple conversations by using the all-in-one homebase view of your incoming and outgoing messages1. If your voice expresses what written words can’t, Motorola’s leading push-to-talk technology is your verbal IM for keeping in constant contact.
Unlimited Possibilities
With a familiar design and military-tough durability, Motorola Clutch satisfies your messaging needs and paired with the $50 Boost Monthly Unlimited Plan, customers can handle whatever their daily routine dishes out. Boost Mobile offers affordable alternatives to long-term wireless contracts, providing flexible payment options and value for cost-conscious consumers including the Monthly Unlimited no contract plan that includes nationwide talk, text and walkie-talkie for $50 a month.
Motorola Clutch i465 Features:
· Nationwide Boost® Walkie-Talkie
· Full QWERTY Keypad
· Unified Messaging and Threaded Messaging1
· Bluetooth®2
· Camera with 4x Zoom and Video Capture
· GPS Enabled1
· Speakerphone with Voice-Activated Dialing
· Wireless Web Enabled1
Availability and Pricing
Motorola Clutch i465 from Boost Mobile is available now at www.boostmobile.com with free shipping for the price of $129.99 with no contract, credit check or hidden fees. Following the online launch, the Clutch i465 will be available through various other Boost Mobile retail and distribution channels.
To experience Motorola Clutch, please visit http://www.motorola.com/consumers/US-EN/Motorola-Clutch-i465-US-EN.do?vgnextoid=e614045f771d0210VgnVCM1000008406b00aRCRD
The Clutch in Action
Earlier this month Boost Mobile joined forces with Motorola as the title sponsor of IndyCar Series star Danica Patrick’s #7 Andretti Green Racing IndyCar for the remainder of the 2009 IndyCar Series. In celebration of this new partnership, Boost Mobile and Motorola also announced the Pop Your Clutch sweepstakes at http://www.popyourclutch.com. Hard-core texters, talkers and Indy fans can register for a chance to win a grand prize trip package to an IndyCar race and beautiful Sonoma, Calif., as well as one of 10 Motorola Clutch i465 handsets, plus $150 of Boost Mobile service that will be given away after each of the remaining 11 IndyCar Series events.
About Motorola
Motorola is known around the world for innovation in communications and is focused on advancing the way the world connects. From broadband communications infrastructure, enterprise mobility and public safety solutions to high-definition video and mobile devices, Motorola is leading the next wave of innovations that enable people, enterprises and governments to be more connected and more mobile. Motorola (NYSE: MOT) had sales of US $30.1 billion in 2008. For more information, please visit www.motorola.com
About Boost Mobile
Boost Mobile, a division of Sprint Nextel (NYSE: S) and 2009 North American Prepaid Mobile Service of the Year, as named by analyst firm Frost & Sullivan, redefines value for wireless consumers with its ‘Monthly Unlimited’ service, offering unlimited anytime calling, text messaging, wireless web and exclusive Boost® Walkie-Talkie service with a national calling area for $50 a month. Boost Mobile ‘Monthly Unlimited’ offers flat-rate, nationwide service in 17,500 cities throughout the United States on the Nextel National Network – all with no additional telecom taxes, activation, roaming, traveling or long distance fees. Boost Mobile offers a selection of quality handsets from Motorola, ranging from entry-level to high end, as well as worry-free calling plans that enable customers to pay by the minute, day or month. Boost-branded wireless phones are available nationwide at nearly 20,000 major retail stores including Best Buy, Radio Shack, Target, Wal-Mart; Sprint retail stores and independent wireless dealer locations; with Re-Boost® available at approximately 100,000 locations throughout the U.S. Purchase and experience Boost Mobile on the Web at MySpace, Facebook, Twitter and www.boostmobile.com.
Boost Mobile, the no contract division of Sprint Nextel (NYSE: S) redefined value for wireless consumers earlier this year with its ‘Monthly Unlimited’ service, offering unlimited anytime calling, text messaging, wireless Web and exclusive Boost® Walkie-Talkie service with a national calling area in 17,500 cities throughout the United States on the Nextel National Network for $50 a month – all with no additional telecom taxes, activation, roaming, traveling or long distance fees.
“We recognize that iDEN users want a dependable push-to-talk device with enhanced messaging capabilities,” said Rick Gadd, vice president, Motorola Mobile Devices. “We’re proud to bring this first-of-a-kind Motorola device to Boost Mobile as a no contract option to meet the needs of budget-conscious consumers.”
“Motorola Clutch is a terrific addition to our diverse handset line-up. If you like to text as much as you talk, this is the device for you,” said Neil Lindsay, chief marketing officer, Boost Mobile. “Boost Mobile offers a full suite of solutions for every customer with a range of handsets to choose from and budget-friendly, dependable services such as our $50 Monthly Unlimited plan.”
Stay in the groove
Clutch is the first Motorola device with walkie-talkie capabilities designed for messaging1, providing you with many ways to keep talking and get more done. A full QWERTY keyboard with shortcut keys and software upgrades, such as IM-style texting1, makes it easy to respond and follow the message stream. Get the last word in with increased character space and keep your eye on multiple conversations by using the all-in-one homebase view of your incoming and outgoing messages1. If your voice expresses what written words can’t, Motorola’s leading push-to-talk technology is your verbal IM for keeping in constant contact.
Unlimited Possibilities
With a familiar design and military-tough durability, Motorola Clutch satisfies your messaging needs and paired with the $50 Boost Monthly Unlimited Plan, customers can handle whatever their daily routine dishes out. Boost Mobile offers affordable alternatives to long-term wireless contracts, providing flexible payment options and value for cost-conscious consumers including the Monthly Unlimited no contract plan that includes nationwide talk, text and walkie-talkie for $50 a month.
Motorola Clutch i465 Features:
· Nationwide Boost® Walkie-Talkie
· Full QWERTY Keypad
· Unified Messaging and Threaded Messaging1
· Bluetooth®2
· Camera with 4x Zoom and Video Capture
· GPS Enabled1
· Speakerphone with Voice-Activated Dialing
· Wireless Web Enabled1
Availability and Pricing
Motorola Clutch i465 from Boost Mobile is available now at www.boostmobile.com with free shipping for the price of $129.99 with no contract, credit check or hidden fees. Following the online launch, the Clutch i465 will be available through various other Boost Mobile retail and distribution channels.
To experience Motorola Clutch, please visit http://www.motorola.com/consumers/US-EN/Motorola-Clutch-i465-US-EN.do?vgnextoid=e614045f771d0210VgnVCM1000008406b00aRCRD
The Clutch in Action
Earlier this month Boost Mobile joined forces with Motorola as the title sponsor of IndyCar Series star Danica Patrick’s #7 Andretti Green Racing IndyCar for the remainder of the 2009 IndyCar Series. In celebration of this new partnership, Boost Mobile and Motorola also announced the Pop Your Clutch sweepstakes at http://www.popyourclutch.com. Hard-core texters, talkers and Indy fans can register for a chance to win a grand prize trip package to an IndyCar race and beautiful Sonoma, Calif., as well as one of 10 Motorola Clutch i465 handsets, plus $150 of Boost Mobile service that will be given away after each of the remaining 11 IndyCar Series events.
About Motorola
Motorola is known around the world for innovation in communications and is focused on advancing the way the world connects. From broadband communications infrastructure, enterprise mobility and public safety solutions to high-definition video and mobile devices, Motorola is leading the next wave of innovations that enable people, enterprises and governments to be more connected and more mobile. Motorola (NYSE: MOT) had sales of US $30.1 billion in 2008. For more information, please visit www.motorola.com
About Boost Mobile
Boost Mobile, a division of Sprint Nextel (NYSE: S) and 2009 North American Prepaid Mobile Service of the Year, as named by analyst firm Frost & Sullivan, redefines value for wireless consumers with its ‘Monthly Unlimited’ service, offering unlimited anytime calling, text messaging, wireless web and exclusive Boost® Walkie-Talkie service with a national calling area for $50 a month. Boost Mobile ‘Monthly Unlimited’ offers flat-rate, nationwide service in 17,500 cities throughout the United States on the Nextel National Network – all with no additional telecom taxes, activation, roaming, traveling or long distance fees. Boost Mobile offers a selection of quality handsets from Motorola, ranging from entry-level to high end, as well as worry-free calling plans that enable customers to pay by the minute, day or month. Boost-branded wireless phones are available nationwide at nearly 20,000 major retail stores including Best Buy, Radio Shack, Target, Wal-Mart; Sprint retail stores and independent wireless dealer locations; with Re-Boost® available at approximately 100,000 locations throughout the U.S. Purchase and experience Boost Mobile on the Web at MySpace, Facebook, Twitter and www.boostmobile.com.
Wednesday, June 10, 2009
Walmart opens Supermercado in Phoenix
PHOENIX (AP) - Walmart is trying to dive deeper into the $90 billion-a-year Hispanic grocery market by opening a new supermarket in west Phoenix today.
The Supermercado de Walmart is 1 of 2 stores nationwide that will test the country's appetite for a possible string of Hispanic supermarkets. The other store opened in Houston on April 29 and the giant retailer says it's far exceeding expectations so far.
Phoenix and Houston were chosen for their large, multigenerational Hispanic populations with considerable spending power. Arizona has about 2 million Hispanic consumers.
Walmart has gained considerable knowledge and experience marketing to consumers in Mexico and Latin America and hopes to leverage it to boost sales to U.S. Hispanics, who have an estimated buying power of about $1 trillion a year.
Read full article
The Supermercado de Walmart is 1 of 2 stores nationwide that will test the country's appetite for a possible string of Hispanic supermarkets. The other store opened in Houston on April 29 and the giant retailer says it's far exceeding expectations so far.
Phoenix and Houston were chosen for their large, multigenerational Hispanic populations with considerable spending power. Arizona has about 2 million Hispanic consumers.
Walmart has gained considerable knowledge and experience marketing to consumers in Mexico and Latin America and hopes to leverage it to boost sales to U.S. Hispanics, who have an estimated buying power of about $1 trillion a year.
Read full article
Tuesday, June 9, 2009
Herborium Group, Inc. Enters the US Hispanic Market With Its Proprietary Acne Treatment AcnEase(R), a Novel Herbal, Clinically Tested Acne Solution
SADDLE BROOK, NJ -- (Marketwire) -- 06/09/09 -- Herborium Group, Inc. (PINKSHEETS: HBRM), a botanical therapeutics® company that develops, licenses and markets novel botanical ingredient based medicinal products, today announced that it has entered the US Hispanic market with its breakthrough acne treatment AcnEase®. The Hispanic market is the largest and most affluent consumer ethnic market in the American marketing landscape. Herborium has launched a multi-channel campaign to cover electronic (Internet), as well as targeted wholesale and brand-building channels for the Hispanic market, through its affiliation with Hispanic Trending, Inc., a specialty marketing company.
"We are very excited about the potential for AcnEase®, our novel, herbal acne treatment, in the Hispanic market," said Dr. Agnes P. Olszewski, CEO of Herborium Group. "AcnEase is a most suitable product for the Hispanic market, which has shown strong interest and growth in consumer spending on beauty and grooming products. In addition, AcnEase is the only over the counter acne treatment that has no discoloration effect on olive toned, or darker, complexion."
Read full article
"We are very excited about the potential for AcnEase®, our novel, herbal acne treatment, in the Hispanic market," said Dr. Agnes P. Olszewski, CEO of Herborium Group. "AcnEase is a most suitable product for the Hispanic market, which has shown strong interest and growth in consumer spending on beauty and grooming products. In addition, AcnEase is the only over the counter acne treatment that has no discoloration effect on olive toned, or darker, complexion."
Read full article
Monday, June 8, 2009
Nestor Torres returns home to Puerto Rico and Latin Jazz with his latest CD Nouveau Latino
On his first recording in more than 2 years, Latin Grammy winner flautist Nestor Torres holds nothing back in his new, Grammy nominated CD, Nouveau Latino. He returns to the prime point of Salsa & Latin Jazz from his days in New York City’s hottest Latin Dance Clubs and Jazz Joints, when the music had no concerns for radio formats or the length of a song. Salsa hits, fresh arrangements and Nestor’s sweet and spicy flute are the key flavors in this hot musical mix.
The flautist explains: “Nouveau Latino it’s all about the real Latin groove and the dancer; it’s about the power of romance and seduction in a melody”. It is also a testament to Torres’ impeccable credentials as the pre-eminent Latin Jazz flautist of his generation.
11 hits from the 60s through the 80s, plus a couple of Latin Jazz Standards, make this production a great collection of songs that helped shape an era. “The blessing of having been part of the New York Salsa scene at its best cannot be expressed in words. Finally, the time is right for me to celebrate and share with my fans - and the world – a part of the legacy I owe so much to”.
Nestor Torres pays homage to some of Salsa’s greatest stars, from the beginning of the genre to its heyday. Mon Rivera & Joe Cuba; Celia Cruz, Willie Colon, Cheo Feliciano & Ruben Blades. The Fania All Stars and Omar Alfanno. These artists are part of a dynasty responsible for creating a sound that transcended beyond the Latino experience to become an integral part of the mainstream. With Cuban music as the backbone and NYC’s El Barrio as the breeding ground, Salsa music came about as artists and musicians from different parts of the Caribbean and Latin America came together, bringing their own music and traditions to the mix; Puerto Rican Bomba & Plena, Brazil’s Samba, Dominican Republic’s Merengue, Colombia’s Cumbia, and Panama’s take on it all through the compositions of Blades and Alfanno.
Added to Nouveau Latino’s ‘sazon’- seasoning – are Charanga & Latin Jazz, with compositions from Noro Morales, Ray Barretto, & and the legendary Clare Fischer, who is the featured guest in his own composition, C.P. (a tribute to Master Pianist Charlie Palmieri).
Half of the project was recorded live in Puerto Rico, where Nestor was joined by a group of very young and talented musicians. “To record live, and to do so in Puerto Rico, is a real homecoming for me. It was like it used to be, when everybody recorded at the same time, before Pro Tools. But, we also kept the production state of the art, using the latest technology to create music that moves forward, pointing the way to a future where that which is universal transcends today’s tendency to taste the ‘flavor of the minute’.
For all that has been said, Nouveau Latino cannot be labeled or judged, for it is its title and then so much more. Still, if it must be described in a sound bite, it would most likely be something like this:
Seasoned experience with youthful passion and exuberance…
Timeless.
The flautist explains: “Nouveau Latino it’s all about the real Latin groove and the dancer; it’s about the power of romance and seduction in a melody”. It is also a testament to Torres’ impeccable credentials as the pre-eminent Latin Jazz flautist of his generation.
11 hits from the 60s through the 80s, plus a couple of Latin Jazz Standards, make this production a great collection of songs that helped shape an era. “The blessing of having been part of the New York Salsa scene at its best cannot be expressed in words. Finally, the time is right for me to celebrate and share with my fans - and the world – a part of the legacy I owe so much to”.
Nestor Torres pays homage to some of Salsa’s greatest stars, from the beginning of the genre to its heyday. Mon Rivera & Joe Cuba; Celia Cruz, Willie Colon, Cheo Feliciano & Ruben Blades. The Fania All Stars and Omar Alfanno. These artists are part of a dynasty responsible for creating a sound that transcended beyond the Latino experience to become an integral part of the mainstream. With Cuban music as the backbone and NYC’s El Barrio as the breeding ground, Salsa music came about as artists and musicians from different parts of the Caribbean and Latin America came together, bringing their own music and traditions to the mix; Puerto Rican Bomba & Plena, Brazil’s Samba, Dominican Republic’s Merengue, Colombia’s Cumbia, and Panama’s take on it all through the compositions of Blades and Alfanno.
Added to Nouveau Latino’s ‘sazon’- seasoning – are Charanga & Latin Jazz, with compositions from Noro Morales, Ray Barretto, & and the legendary Clare Fischer, who is the featured guest in his own composition, C.P. (a tribute to Master Pianist Charlie Palmieri).
Half of the project was recorded live in Puerto Rico, where Nestor was joined by a group of very young and talented musicians. “To record live, and to do so in Puerto Rico, is a real homecoming for me. It was like it used to be, when everybody recorded at the same time, before Pro Tools. But, we also kept the production state of the art, using the latest technology to create music that moves forward, pointing the way to a future where that which is universal transcends today’s tendency to taste the ‘flavor of the minute’.
For all that has been said, Nouveau Latino cannot be labeled or judged, for it is its title and then so much more. Still, if it must be described in a sound bite, it would most likely be something like this:
Seasoned experience with youthful passion and exuberance…
Timeless.
BMI TO HOLD RECEPTION FOR LATIN GRAMMY WINNING JAZZ FLAUTIST NESTOR TORRES
WHO: Broadcast Music, Inc. (BMI), the U.S. performing right organization representing over 375,000 songwriters, composers and music publishers in all genres of music.
WHAT: A cocktail reception will honor Latin Grammy-winning flautist Nestor Torres, whose most recent release, Nouveau Latino, flaunts his expertise at amalgamating salsa and jazz. Named the “Ambassador of Good Will” at this year’s Puerto Rican Day Parade, Nestor’s ample discography and commitment to youth education reflects his deep-rooted appreciation of his lineage.
WHEN: Friday, June 12, 2009 from 6 p.m. – 9 p.m.
WHERE: BMI – 320 West 57th St, 3rd floor media room
Nestor Torres: Facts & Career Highlights
Regular featured guest at the “Salsa Meets Jazz At The Village Gate “ series in NYC.
Collaborations: Herbie Hancock, Wayne Shorter, James Moody, Jon Faddis, Chris Botti, Larry Coryell, Hubert Laws, Arturo Sandoval, Michel Camilo, Paquito D’ Rivera, Danilo Perez, and David Sanchez,
Jazz Festivals: Capitol Jazz Festival, JVC Jazz Festivals; in Los Angeles and in NYC with Eddie Palmieri; Aspen Snowmass; Maui; Heineken in Puerto Rico and Dominican Republic; Sedona; Atlanta…. among many others.
Recordings to date (14): Colombia En Charanga , Afro Charanga Volume 2, No Me Provoques, Morning Ride, Dance of the Phoenix , Burning Whispers, Talk To Me , Treasures Of The Heart, Canciones Primeras, This Side Of Paradise, My Latin Soul, Sin Palabras (Without Words),
Dances, Prayers & Meditations For Peace’, and ‘Nouveau Latino’.
Grammys: His Latin-jazz composition “Luna Latina” (from Treasures of the Heart) was nominated in 2000 for a Latin Grammy as well as his CD My Latin Soul in 2002. In 2001, he won a Latin Grammy for his CD This Side of Paradise. Nouveau Latino was nominated for a Grammy in the Latin Jazz Category.
Two Honorary Doctorate degrees – one in 1994 from Barry University and the other in 2000 from Carlos Albizu University – for his commitment to youth education and cultural exchange as an Ambassador of Peace and Culture.
WHAT: A cocktail reception will honor Latin Grammy-winning flautist Nestor Torres, whose most recent release, Nouveau Latino, flaunts his expertise at amalgamating salsa and jazz. Named the “Ambassador of Good Will” at this year’s Puerto Rican Day Parade, Nestor’s ample discography and commitment to youth education reflects his deep-rooted appreciation of his lineage.
WHEN: Friday, June 12, 2009 from 6 p.m. – 9 p.m.
WHERE: BMI – 320 West 57th St, 3rd floor media room
Nestor Torres: Facts & Career Highlights
Regular featured guest at the “Salsa Meets Jazz At The Village Gate “ series in NYC.
Collaborations: Herbie Hancock, Wayne Shorter, James Moody, Jon Faddis, Chris Botti, Larry Coryell, Hubert Laws, Arturo Sandoval, Michel Camilo, Paquito D’ Rivera, Danilo Perez, and David Sanchez,
Jazz Festivals: Capitol Jazz Festival, JVC Jazz Festivals; in Los Angeles and in NYC with Eddie Palmieri; Aspen Snowmass; Maui; Heineken in Puerto Rico and Dominican Republic; Sedona; Atlanta…. among many others.
Recordings to date (14): Colombia En Charanga , Afro Charanga Volume 2, No Me Provoques, Morning Ride, Dance of the Phoenix , Burning Whispers, Talk To Me , Treasures Of The Heart, Canciones Primeras, This Side Of Paradise, My Latin Soul, Sin Palabras (Without Words),
Dances, Prayers & Meditations For Peace’, and ‘Nouveau Latino’.
Grammys: His Latin-jazz composition “Luna Latina” (from Treasures of the Heart) was nominated in 2000 for a Latin Grammy as well as his CD My Latin Soul in 2002. In 2001, he won a Latin Grammy for his CD This Side of Paradise. Nouveau Latino was nominated for a Grammy in the Latin Jazz Category.
Two Honorary Doctorate degrees – one in 1994 from Barry University and the other in 2000 from Carlos Albizu University – for his commitment to youth education and cultural exchange as an Ambassador of Peace and Culture.
Turnitin Debuts New Spanish Language Services
OAKLAND, Calif., June 5 /PRNewswire/ -- Turnitin, the leader in originality checking and plagiarism prevention, today announced availability of its award-winning Turnitin Originality Checking and GradeMark services in Spanish. To date, the company has working relationships with Spanish-language institutions in most Latin American countries and Spain. Worldwide, Turnitin and GradeMark are used in over 108 countries.
"Turnitin has helped millions of English-speaking students become better writers and increase originality, while protecting their work from unauthorized copying," said Dr. John Barrie, PhD, founder & CEO of iParadigms, creators of Turnitin. "Now, it's exciting to be able to offer our services to institutions in Spanish-speaking countries, empowering their instructors to deliver more meaningful feedback to students on their writing."
More information is available at http://turnitin.com, or in Spanish at: http://turnitin.com/plagiarism_i18n_es.html?lang=es&pref=1
Latin American institutions should contact Octavio Duarte (oduarte@iparadigms.com) for more information.
Interested parties in Spain or the EU may contact James Thorley of nLearning (sales@nlearning.co.uk or press@nlearning.co.uk) for more information.
About iParadigms LLC
Turnitin is a service of iParadigms LLC, the leader in textual intellectual property protection and a pioneer of web-based services for collaborative, online educational support. The company is at the forefront of using technology to increase awareness of best practices in teaching and learning as it relates to the use of other people's textual content. Turnitin is the leading originality checking and plagiarism prevention service used by millions of students and faculty and thousands of institutions in more than 100 countries.
About nLearning
nLearning (http://www.nlearning.co.uk) is a leading provider of consulting and software services for academic integrity in Europe, supporting the adoption of Turnitin in over 650 academic institutions (including 97% of UK universities). Established in 2002, nLearning promotes a holistic approach to addressing plagiarism, through a combination of ethics, engineering and enforcement. The nLearning advisory and training service, PlagiarismAdvice.org, offers consultancy and guidance for institutions and national government bodies. Much of the material produced is subsequently available at no cost to the community from our PlagiarismAdvice.org website, and at our biennial international conference on plagiarism prevention (http://www.plagiarismconference.com).
"Turnitin has helped millions of English-speaking students become better writers and increase originality, while protecting their work from unauthorized copying," said Dr. John Barrie, PhD, founder & CEO of iParadigms, creators of Turnitin. "Now, it's exciting to be able to offer our services to institutions in Spanish-speaking countries, empowering their instructors to deliver more meaningful feedback to students on their writing."
More information is available at http://turnitin.com, or in Spanish at: http://turnitin.com/plagiarism_i18n_es.html?lang=es&pref=1
Latin American institutions should contact Octavio Duarte (oduarte@iparadigms.com) for more information.
Interested parties in Spain or the EU may contact James Thorley of nLearning (sales@nlearning.co.uk or press@nlearning.co.uk) for more information.
About iParadigms LLC
Turnitin is a service of iParadigms LLC, the leader in textual intellectual property protection and a pioneer of web-based services for collaborative, online educational support. The company is at the forefront of using technology to increase awareness of best practices in teaching and learning as it relates to the use of other people's textual content. Turnitin is the leading originality checking and plagiarism prevention service used by millions of students and faculty and thousands of institutions in more than 100 countries.
About nLearning
nLearning (http://www.nlearning.co.uk) is a leading provider of consulting and software services for academic integrity in Europe, supporting the adoption of Turnitin in over 650 academic institutions (including 97% of UK universities). Established in 2002, nLearning promotes a holistic approach to addressing plagiarism, through a combination of ethics, engineering and enforcement. The nLearning advisory and training service, PlagiarismAdvice.org, offers consultancy and guidance for institutions and national government bodies. Much of the material produced is subsequently available at no cost to the community from our PlagiarismAdvice.org website, and at our biennial international conference on plagiarism prevention (http://www.plagiarismconference.com).
Friday, June 5, 2009
Entry Deadline for NAMIC Excellence In Multicultural Marketing Awards Set for July 31st
NEW YORK, June 3 /PRNewswire/ -- The National Association for Multi-ethnicity in Communications (NAMIC) has launched the submissions period for this year's NAMIC Excellence in Multicultural Marketing Awards. NAMIC members in good standing are welcomed to submit digital entries via http://www.namic.com/. The submissions deadline for all completed entries is Friday, July 31, 2009 at 11:59 p.m. EDT. Winners will be acknowledged during the 23rd Annual NAMIC Conference scheduled for October 26-28, 2009 at the Grand Hyatt in Denver, Colorado as part of Cable Connection-Fall.
Recognizing the cable industry's campaigns that demonstrate best practices in multicultural and ethnic targeted marketing, the competition is comprised of two award categories: Case Studies/Campaigns and Marketing Tactics. Entries submitted in each category are judged within two divisions: Companies/Distributors and Networks/Industry Suppliers. Marketing efforts targeting one or more cultural segments including, but not limited to African American, Asian and Hispanic markets that were facilitated between June 1, 2008 and May 31, 2009 are eligible.
"Reaching ethnic consumers with focused multicultural marketing strategies has become critical to the bottom line," said Daphne Leroy, vice president of Marketing & Communications, NAMIC. "We are excited to continue the tradition of recognizing those entities that are demonstrating exceptional efforts to connect their brands with an increasingly diverse audience."
The NAMIC Multicultural Marketing Committee, a consortium of the industry's leading multicultural marketing experts, produces the awards competition. A panel of independent industry experts chosen by NAMIC will evaluate all entries. Sound and innovative strategy, strength of creative execution against the strategy, evaluations of strategy, implementation and results are among the areas that will be evaluated. Deviating from the traditional "best of" competition method, each entry will be judged against a standard of excellence and not against other entrants, resulting in the potential for zero to multiple winners in each category.
Read full article
Recognizing the cable industry's campaigns that demonstrate best practices in multicultural and ethnic targeted marketing, the competition is comprised of two award categories: Case Studies/Campaigns and Marketing Tactics. Entries submitted in each category are judged within two divisions: Companies/Distributors and Networks/Industry Suppliers. Marketing efforts targeting one or more cultural segments including, but not limited to African American, Asian and Hispanic markets that were facilitated between June 1, 2008 and May 31, 2009 are eligible.
"Reaching ethnic consumers with focused multicultural marketing strategies has become critical to the bottom line," said Daphne Leroy, vice president of Marketing & Communications, NAMIC. "We are excited to continue the tradition of recognizing those entities that are demonstrating exceptional efforts to connect their brands with an increasingly diverse audience."
The NAMIC Multicultural Marketing Committee, a consortium of the industry's leading multicultural marketing experts, produces the awards competition. A panel of independent industry experts chosen by NAMIC will evaluate all entries. Sound and innovative strategy, strength of creative execution against the strategy, evaluations of strategy, implementation and results are among the areas that will be evaluated. Deviating from the traditional "best of" competition method, each entry will be judged against a standard of excellence and not against other entrants, resulting in the potential for zero to multiple winners in each category.
Read full article
Thursday, June 4, 2009
Working Mother Magazine Again Names Verizon one of the Best Companies for Multicultural Women
NEW YORK – For the fourth consecutive year, Verizon has been named to Working Mother magazine’s list of Best Companies for Multicultural Women. The list provides an in-depth look at companies that are increasingly benefitting from the talents of multicultural women in the workplace.
To be considered for the magazine’s list of Best Companies for Multicultural Women, the applicants supplied Working Mother with key data points. For the 2009 list, the most weight was given to representation, training, development and advancement of multicultural women.
Coverage of the Working Mother Best Companies for Multicultural Women is in the June/July 2009 issue of the magazine, which features Verizon Southeast Region President Michelle Robinson. Earlier this year, Rose Kirk, vice president for national enterprise sales and distribution for Verizon Wireless, was named by Working Mother magazine as a Working Mother of the Year.
Women play a key role in designing and operating Verizon’s advanced broadband and global IP networks, holding top executive positions such as senior vice president of global engineering and planning and senior vice president of network program management. Women hold 28 percent of the senior management positions at Verizon, and women and people of color account for nearly 60 percent of Verizon’s workforce.
Verizon has several programs that benefit women and the families of employees. For example, more than 12,500 women employees received $51 million in 2008 from the company’s Tuition Assistance Program, which prepays 100 percent of approved tuition and fees at accredited institutions, up to $8,000 per year, per employee.
“Creating an environment where all employees can thrive is essential to a company’s success,” said Carol Evans, president, Working Mother Media. “Each Best Company for Multicultural Women demonstrates commitment to diversity by putting its money where its mouth is -- through key programs and practices. However, there’s still a long way to go. The Best Companies are leading the way, but others need to strengthen initiatives for women and protect programs they put in place prior to the recession.”
In 2008, Verizon provided employees with 37,500 hours in emergency backup care for employees’ children -- time that employees would have otherwise had to use as vacation, personal or sick days. The company also offers employees child care and adult care locater services as well as a Geriatric Care Management program.
For employees returning from childbirth or child adoption leaves, Verizon has a generous Gradual Return to Work Program, which enables employees to return to work on a reduced work schedule while maintaining full coverage for all Verizon benefits. Verizon’s adoption assistance program provides up to $10,000 for expenses incurred during the adoption of a child.
“Verizon’s commitment to diversity is as much about good business as it is about doing the right thing, and our family-friendly policies and focus on the advancement of women in the workplace are outgrowths of that commitment,” said Magda Yrizarry, vice president workplace culture, diversity and compliance for Verizon. “We depend on a diverse workforce, with a variety of backgrounds, experiences and perspectives, to design and maintain the most advanced communications networks, and to deliver superior customer service and relevant products to an increasingly diverse marketplace.”
Earlier this year, The National Association for Female Executives named Verizon to its list of 2009 NAFE Top 50 Companies for Executive Women, which spotlights corporations with practices and employment records that benefit women and encourage their advancement to top management positions. And for the fourth consecutive year, the Women’s Business Enterprise National Council named Verizon to its annual list of America’s Top Corporations for Women’s Business Enterprise. Verizon has also consistently been named to DiversityInc magazine’s list of Top 50 Companies for Diversity, earning the number one ranking in 2006 and 2008.
Verizon’s commitment to training and investing in the education and professional development of its employees again placed the company on Training Magazine’s Training Top 125 list of companies that have the best training programs for their employees. Verizon is committed to creating personal and professional opportunities for its employees, and the company’s employee development, education and training budget has totaled approximately $1 billion over the past few years.
For more information about Verizon’s commitment to diversity, visit the company’s press kit on diversity at http://newscenter.verizon.com/kit/diversity/.
Verizon Communications Inc. (NYSE: VZ), headquartered in New York, is a global leader in delivering broadband and other wireless and wireline communications services to mass market, business, government and wholesale customers. Verizon Wireless operates America's most reliable wireless network, serving more than 86 million customers nationwide. Verizon's Wireline operations provide converged communications, information and entertainment services over the nation's most advanced fiber-optic network. Wireline also includes Verizon Business, which delivers innovative and seamless business solutions to customers around the world. A Dow 30 company, Verizon employs a diverse workforce of more than 237,000 and last year generated consolidated operating revenues of more than $97 billion. For more information, visit www.verizon.com.
To be considered for the magazine’s list of Best Companies for Multicultural Women, the applicants supplied Working Mother with key data points. For the 2009 list, the most weight was given to representation, training, development and advancement of multicultural women.
Coverage of the Working Mother Best Companies for Multicultural Women is in the June/July 2009 issue of the magazine, which features Verizon Southeast Region President Michelle Robinson. Earlier this year, Rose Kirk, vice president for national enterprise sales and distribution for Verizon Wireless, was named by Working Mother magazine as a Working Mother of the Year.
Women play a key role in designing and operating Verizon’s advanced broadband and global IP networks, holding top executive positions such as senior vice president of global engineering and planning and senior vice president of network program management. Women hold 28 percent of the senior management positions at Verizon, and women and people of color account for nearly 60 percent of Verizon’s workforce.
Verizon has several programs that benefit women and the families of employees. For example, more than 12,500 women employees received $51 million in 2008 from the company’s Tuition Assistance Program, which prepays 100 percent of approved tuition and fees at accredited institutions, up to $8,000 per year, per employee.
“Creating an environment where all employees can thrive is essential to a company’s success,” said Carol Evans, president, Working Mother Media. “Each Best Company for Multicultural Women demonstrates commitment to diversity by putting its money where its mouth is -- through key programs and practices. However, there’s still a long way to go. The Best Companies are leading the way, but others need to strengthen initiatives for women and protect programs they put in place prior to the recession.”
In 2008, Verizon provided employees with 37,500 hours in emergency backup care for employees’ children -- time that employees would have otherwise had to use as vacation, personal or sick days. The company also offers employees child care and adult care locater services as well as a Geriatric Care Management program.
For employees returning from childbirth or child adoption leaves, Verizon has a generous Gradual Return to Work Program, which enables employees to return to work on a reduced work schedule while maintaining full coverage for all Verizon benefits. Verizon’s adoption assistance program provides up to $10,000 for expenses incurred during the adoption of a child.
“Verizon’s commitment to diversity is as much about good business as it is about doing the right thing, and our family-friendly policies and focus on the advancement of women in the workplace are outgrowths of that commitment,” said Magda Yrizarry, vice president workplace culture, diversity and compliance for Verizon. “We depend on a diverse workforce, with a variety of backgrounds, experiences and perspectives, to design and maintain the most advanced communications networks, and to deliver superior customer service and relevant products to an increasingly diverse marketplace.”
Earlier this year, The National Association for Female Executives named Verizon to its list of 2009 NAFE Top 50 Companies for Executive Women, which spotlights corporations with practices and employment records that benefit women and encourage their advancement to top management positions. And for the fourth consecutive year, the Women’s Business Enterprise National Council named Verizon to its annual list of America’s Top Corporations for Women’s Business Enterprise. Verizon has also consistently been named to DiversityInc magazine’s list of Top 50 Companies for Diversity, earning the number one ranking in 2006 and 2008.
Verizon’s commitment to training and investing in the education and professional development of its employees again placed the company on Training Magazine’s Training Top 125 list of companies that have the best training programs for their employees. Verizon is committed to creating personal and professional opportunities for its employees, and the company’s employee development, education and training budget has totaled approximately $1 billion over the past few years.
For more information about Verizon’s commitment to diversity, visit the company’s press kit on diversity at http://newscenter.verizon.com/kit/diversity/.
Verizon Communications Inc. (NYSE: VZ), headquartered in New York, is a global leader in delivering broadband and other wireless and wireline communications services to mass market, business, government and wholesale customers. Verizon Wireless operates America's most reliable wireless network, serving more than 86 million customers nationwide. Verizon's Wireline operations provide converged communications, information and entertainment services over the nation's most advanced fiber-optic network. Wireline also includes Verizon Business, which delivers innovative and seamless business solutions to customers around the world. A Dow 30 company, Verizon employs a diverse workforce of more than 237,000 and last year generated consolidated operating revenues of more than $97 billion. For more information, visit www.verizon.com.
Wednesday, June 3, 2009
Televisa Interactive Media and hi5 Enter Into a Commercial and Video Distribution Agreement Reaching 33 Million Spanish Speakers Across Hispanic Latin
06/03/09 -- Televisa Interactive Media ("Televisa"), the online division of Grupo Televisa, S.A.B. (NYSE: TV) (BMV: TLEVISA CPO), the leading Spanish-speaking media company in the World, and hi5 (http://www.hi5.com/), the leading social entertainment website across Spanish-speaking Latin America and the 12th largest website in the world by page views, today announced a unique commercial arrangement to maximize their online audiences in the region.
As part of the deal, Televisa will be the exclusive representative of hi5's online advertising inventory in Hispanic Latin America and jointly the parties will launch a co-branded premium video channel for users of hi5, the popular social entertainment website in Latin America, serving a library of full and short length videos provided by Televisa, most of which are available through http://www.esmas.com/ and through Televisa's vertical video site http://www.tvolucion.com/. The video channel will not be available to users in the United States. "The availability of this new video channel is scheduled for this summer with additional premium content delivered via micro-sites shortly thereafter."
Jointly, Televisa Interactive Media and hi5 sites reach more than 33 million unique users per month across Hispanic Latin America, which represent 63% of the total market. Internet usage in these countries is growing at a rapid pace of up to 16.6% last year according to Comscore, nearly triple the North American growth of 5.7% for that same year, according to the same source.
Read full article
As part of the deal, Televisa will be the exclusive representative of hi5's online advertising inventory in Hispanic Latin America and jointly the parties will launch a co-branded premium video channel for users of hi5, the popular social entertainment website in Latin America, serving a library of full and short length videos provided by Televisa, most of which are available through http://www.esmas.com/ and through Televisa's vertical video site http://www.tvolucion.com/. The video channel will not be available to users in the United States. "The availability of this new video channel is scheduled for this summer with additional premium content delivered via micro-sites shortly thereafter."
Jointly, Televisa Interactive Media and hi5 sites reach more than 33 million unique users per month across Hispanic Latin America, which represent 63% of the total market. Internet usage in these countries is growing at a rapid pace of up to 16.6% last year according to Comscore, nearly triple the North American growth of 5.7% for that same year, according to the same source.
Read full article
Robots Headed to 7-Eleven
DALLAS--(BUSINESS WIRE)--It’s summertime, which means it’s superhero time – on the big screen and at 7-Eleven® stores. This month, 7-Eleven celebrates the much anticipated next installment of the TRANSFORMERS movie franchise by rolling out the new BUMBLEBEE Blast Slurpee® flavor, collectible 3D cups and a refillable mug, character-straws and an online sweepstakes. The film “Transformers: Revenge of the Fallen” from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, Inc., debuts in theaters June 24.
“The first TRANSFORMERS movie broke attendance records when it opened in 2007, and ‘Transformers: Revenge of the Fallen’ has fans eagerly anticipating this movie’s opening,” said Jay Wilkins, 7-Eleven brand manager for cold beverages. “We know Slurpee enthusiasts are going to have fun with the TRANSFORMERS brand this summer at 7-Eleven stores. The movie is, at its heart, a story about a kid and his car. What better vehicle for Slurpee than that!”
In honor of one of the movie’s main robot hero characters, 7-Eleven’s iconic Slurpee beverage will be available in an appropriately colored orange-yellow mango-passion fruit flavor called BUMBLEBEE Blast. The new, fruity flavor was named after the popular BUMBLEBEE AUTOBOT character, the mechanical sidekick and protector of Sam Witwicky (played by Shia LaBeouf). The flavor was among the top vote-getters in nationwide taste tests 7-Eleven held last summer.
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“The first TRANSFORMERS movie broke attendance records when it opened in 2007, and ‘Transformers: Revenge of the Fallen’ has fans eagerly anticipating this movie’s opening,” said Jay Wilkins, 7-Eleven brand manager for cold beverages. “We know Slurpee enthusiasts are going to have fun with the TRANSFORMERS brand this summer at 7-Eleven stores. The movie is, at its heart, a story about a kid and his car. What better vehicle for Slurpee than that!”
In honor of one of the movie’s main robot hero characters, 7-Eleven’s iconic Slurpee beverage will be available in an appropriately colored orange-yellow mango-passion fruit flavor called BUMBLEBEE Blast. The new, fruity flavor was named after the popular BUMBLEBEE AUTOBOT character, the mechanical sidekick and protector of Sam Witwicky (played by Shia LaBeouf). The flavor was among the top vote-getters in nationwide taste tests 7-Eleven held last summer.
Read full article
Tuesday, June 2, 2009
AMIGOS and Continental Airlines Announce Latin America Photo Contest
HOUSTON, June 2 /PRNewswire-USNewswire/ -- Continental Airlines (NYSE: CAL) and Amigos de las Americas (AMIGOS) officials are proud to announce the Fifth Annual Continental Airlines Latin America Photo Contest. Photos will be accepted June 1-25 and online voting will be July 1-31 at the AMIGOS website, www.amigoslink.org.
The winner will be announced in early August. The only submission requirement is that photos must be taken in countries served by both Continental and AMIGOS. Those countries are Dominican Republic, Costa Rica, Honduras, Mexico, Nicaragua and Panama. Photographs may be submitted electronically at photocontest@amigoslink.org. The winner will receive two coach-class Continental Airlines tickets to a Latin America destination where the airline flies. Last year's winning photograph, submitted by Emily Bloch of Brookline, Massachusetts, was featured in the October 2008 edition of Continental Magazine, the in-flight magazine of the airline. The photo, titled "Arelis in Her Father's Hat," was taken in Nicaragua. More than 350 photographers submitted their work for the competition.
Sponsored by Continental and AMIGOS, the contest is intended to demonstrate the beauty and excitement of the six Latin American countries where both the airline and the nonprofit group have a presence. AMIGOS is a Houston-based international nonprofit organization that provides unparalleled leadership and community service opportunities for young people while contributing to the well-being of hundreds of communities throughout the Americas.
"Our summer 2009 projects begin in a few weeks, and more than 750 teenagers and young adults from throughout the U.S. will volunteer in the Dominican Republic, Honduras, Mexico, Nicaragua, Panama and Paraguay. They will work collaboratively with local youth, communities and partner agencies on a wide range of health, education and environmental protection programs," said Emily Untermeyer, President of AMIGOS. For more information, visit www.amigoslink.org.
Continental Airlines, the world's fifth-largest airline, offers nonstop service to 70 destinations in 23 countries in Latin America and the Caribbean. Continental serves 29 Mexican destinations -- more than any other airline from the U.S. -- and has more flights from the U.S. to Mexico than any other airline. Continental also offers nonstop service to 10 cities in Central America, seven South American destinations and 24 destinations in the Caribbean. A pioneer in "Latinization," Continental offers a number of Spanish-language services, including bilingual flight attendants on many flights to Latin America; bilingual airport personnel, reservations agents and signage; and a Spanish-language Web site at www.continental.com/espanol. Passengers also may make reservations in Spanish at 1-800-537-9222. Continental Airlines has been named to Hispanic Magazine's list of "100 Best Companies for Hispanics" 10 times and in summer 2008 was named to Latin Business Magazine's Diversity Honor Roll for the third consecutive year.
The winner will be announced in early August. The only submission requirement is that photos must be taken in countries served by both Continental and AMIGOS. Those countries are Dominican Republic, Costa Rica, Honduras, Mexico, Nicaragua and Panama. Photographs may be submitted electronically at photocontest@amigoslink.org. The winner will receive two coach-class Continental Airlines tickets to a Latin America destination where the airline flies. Last year's winning photograph, submitted by Emily Bloch of Brookline, Massachusetts, was featured in the October 2008 edition of Continental Magazine, the in-flight magazine of the airline. The photo, titled "Arelis in Her Father's Hat," was taken in Nicaragua. More than 350 photographers submitted their work for the competition.
Sponsored by Continental and AMIGOS, the contest is intended to demonstrate the beauty and excitement of the six Latin American countries where both the airline and the nonprofit group have a presence. AMIGOS is a Houston-based international nonprofit organization that provides unparalleled leadership and community service opportunities for young people while contributing to the well-being of hundreds of communities throughout the Americas.
"Our summer 2009 projects begin in a few weeks, and more than 750 teenagers and young adults from throughout the U.S. will volunteer in the Dominican Republic, Honduras, Mexico, Nicaragua, Panama and Paraguay. They will work collaboratively with local youth, communities and partner agencies on a wide range of health, education and environmental protection programs," said Emily Untermeyer, President of AMIGOS. For more information, visit www.amigoslink.org.
Continental Airlines, the world's fifth-largest airline, offers nonstop service to 70 destinations in 23 countries in Latin America and the Caribbean. Continental serves 29 Mexican destinations -- more than any other airline from the U.S. -- and has more flights from the U.S. to Mexico than any other airline. Continental also offers nonstop service to 10 cities in Central America, seven South American destinations and 24 destinations in the Caribbean. A pioneer in "Latinization," Continental offers a number of Spanish-language services, including bilingual flight attendants on many flights to Latin America; bilingual airport personnel, reservations agents and signage; and a Spanish-language Web site at www.continental.com/espanol. Passengers also may make reservations in Spanish at 1-800-537-9222. Continental Airlines has been named to Hispanic Magazine's list of "100 Best Companies for Hispanics" 10 times and in summer 2008 was named to Latin Business Magazine's Diversity Honor Roll for the third consecutive year.
MEXICO: Modelo to debut Especial campaign
Modelo, the Mexico-based brewer, is to debut the first of a two-part advertising campaign planned for its Especial beer brand.
The company will look to build upon the brand's growth in the general market with 15 spots to support the beer's first online campaign, while Spanish-language TV and radio spots will debut as part of the brand's Hispanic campaign, the company said today (1 June).
The 15 spots will debut online using the "Let it Be Served" tagline introduced in print ads last year. The print and online creatives are designed to celebrate Modelo Especial's Mexican heritage and so will feature "traditional Mayan foot soldiers whose role is to serve Modelo Especial to their Mayan King", the company said.
Read full article
The company will look to build upon the brand's growth in the general market with 15 spots to support the beer's first online campaign, while Spanish-language TV and radio spots will debut as part of the brand's Hispanic campaign, the company said today (1 June).
The 15 spots will debut online using the "Let it Be Served" tagline introduced in print ads last year. The print and online creatives are designed to celebrate Modelo Especial's Mexican heritage and so will feature "traditional Mayan foot soldiers whose role is to serve Modelo Especial to their Mayan King", the company said.
Read full article
Monday, June 1, 2009
HablaLibre Publishing Releases the First Point-and-Click System for Hispanics to Build and Manage Internet Businesses in Their Own Language
San Francisco, CA. (PRWEB) May 31, 2009 -- On May 7 HablaLibre Publishing, Inc. launched Negocios Web Inteligente (http://negocioswebinteligente.com/) with the participation of many of the leading Spanish expert marketers in the world. Negocios Web Inteligente is the Spanish version of Smart Money Websites, the first Internet-Business-In-A-Box™ and is specifically designed to enable non-technical Hispanics to quickly set up and operate multiple Internet home businesses. In the first two weeks over 1,000 Spanish-speaking individuals signed up for the service. Over 72% have already launched their first site and hundreds have made their first online sales.
HablaLibre President, Phil Alfaro, said "This is a great breakthrough for Hispanic schoolteachers, students, professionals, housewives, retirees and other entrepreneurs who've been wanting to start a business online but where limited by language and technical barriers"
The HablaLibre team translated the software, created the support systems and orchestrated the launch event with 19 other Hispanic marketers throughout the world. These expert marketers united on the vision that with the technical and language barriers removed, the Hispanic entrepreneur can succeed quickly by focusing on marketing and strategy.
Read full article
HablaLibre President, Phil Alfaro, said "This is a great breakthrough for Hispanic schoolteachers, students, professionals, housewives, retirees and other entrepreneurs who've been wanting to start a business online but where limited by language and technical barriers"
The HablaLibre team translated the software, created the support systems and orchestrated the launch event with 19 other Hispanic marketers throughout the world. These expert marketers united on the vision that with the technical and language barriers removed, the Hispanic entrepreneur can succeed quickly by focusing on marketing and strategy.
Read full article
Friday, May 29, 2009
NAA Leads Meeting of Newspaper Execs to Discuss Charging for Online Content
CHICAGO The nation's top newspaper executives gathered at a Chicago O'Hare airport hotel today to discuss charging for online content and protecting intellectual property.
The summit was initiated by the Newspaper Association of America in response to the recent hearings on Capitol Hill. John Sturm, the NAA's CEO, told E&P the event's purpose was to bring together top publishers to "discuss how best to support and preserve the traditions of newsgathering that will serve the American public."
Sturm said those gathered discussed such topics as protection of intellectual property rights, as well as possible approaches to Congress and Administration to address these and other issues.
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The summit was initiated by the Newspaper Association of America in response to the recent hearings on Capitol Hill. John Sturm, the NAA's CEO, told E&P the event's purpose was to bring together top publishers to "discuss how best to support and preserve the traditions of newsgathering that will serve the American public."
Sturm said those gathered discussed such topics as protection of intellectual property rights, as well as possible approaches to Congress and Administration to address these and other issues.
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Spanish Language TV Station Joins Cable Lineup
Tulsa - Tulsa's first and only locally owned and operated Spanish language TV station is now on Cox Cable.
TeleTul Canal 51 has been broadcasting on UHF digital channel 51.1 since last July. It's the culmination of the dream of local businessman Antonio Perez, who says he is excited to join the cable lineup.
"It means a lot to me," he says. "I'm very excited. This is important not only for me, but also for the Hispanic community of Tulsa and for Tulsa itself."
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TeleTul Canal 51 has been broadcasting on UHF digital channel 51.1 since last July. It's the culmination of the dream of local businessman Antonio Perez, who says he is excited to join the cable lineup.
"It means a lot to me," he says. "I'm very excited. This is important not only for me, but also for the Hispanic community of Tulsa and for Tulsa itself."
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Thursday, May 28, 2009
The Mexicanal® Network Makes Houston Launch On Comcast
ATLANTA, May 28, 2009 – Expanding its distribution through Comcast Corporation, the MEXICANAL® Network has launched in Houston. This news comes on the heels of MEXICANAL’s launches in Chicago and Boston, and strengthens the network’s reach by thousands of homes throughout the Greater Houston area. Houston subscribers may now access MEXICANAL’s quality Spanish-language lineup on Channel 539.
The MEXICANAL Network features regional news, sports, popular entertainment and culturally relevant programs direct from regions all throughout Mexico, including the top four Mexican states—Nuevo Leon, San Luis Potosi, Guanajuato and Michoacán—from which the majority of Houston’s Hispanic population originates.
“MEXICANAL shares Comcast’s commitment to target and connect with the specific cultural sectors that comprise America's Latino audience,” said Mark Henderson, executive vice president of Castalia Communication Corporation, the producer and national distributor of MEXICANAL. “We're very happy to work with Comcast in expanding our distribution with this latest launch in Houston—a major market for Mexicans living in the United States.”
“MEXICANAL is part of Comcast’s ongoing commitment to our customers by connecting them to the people, places and programming that are important in their lives," said Tony Speller, senior vice president for Comcast’s Houston Region. "By expanding our already diverse programming, the Hispanic community will have many favorite programs available 24-hours a day."
About the MEXICANAL® Network
The MEXICANAL Network, a television channel formed jointly by Cablecom, from Mexico, and Castalia Communications, from Atlanta; provides Mexicans living in the United States with news and entertainment programming from their hometowns. The Network's lineup features the best programming from public broadcasters, independent producers, and local access stations in various regions across Mexico, including Jalisco, Michoacán, Guanajuato, Aguascalientes, Guerrero, Oaxaca, State of Mexico, Nuevo Leon, San Luis Potosi, Sonora, Hidalgo, Campeche and Yucatan.
About Comcast Canales Selecto
Comcast carries more than 50 channels for Hispanic viewers, including top networks Univision, Telemundo, Telefutura, MTV tr3s, Canal 52 MX, Galavision, Azteca America and HBO Latino. Comcast locally customizes channel lineups to address the specific cultural needs of Hispanic customers in different service areas, including programming for Mexican, Cuban, Puerto Rican, Central American, South American and Caribbean cultures. Comcast offers two tiers of programming packages for Hispanic audiences, both of which include more than 125 free hours of On Demand en español programming. Comcast’s Canales Selecto package offers an entirely Spanish-language experience, while CableLatino offers both Spanish and English-language Latino-themed programming.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA, CMCSK) (www.comcast.com) is the nation's leading provider of entertainment, information and communication products and services. With 24.1 million cable customers, 15.3 million high-speed Internet customers, and 6.8 million Comcast Digital Voice customers, Comcast is principally involved in the development, management and operation of broadband cable systems and in the delivery of programming content.
Comcast's content networks and investments include E! Entertainment Television, Style Network, Golf Channel, VERSUS, G4, PBS KIDS Sprout, TV One, ten Comcast SportsNet networks and Comcast Interactive Media, which develops and operates Comcast's Internet businesses, including Comcast.net (www.comcast.net). Comcast also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.
The MEXICANAL Network features regional news, sports, popular entertainment and culturally relevant programs direct from regions all throughout Mexico, including the top four Mexican states—Nuevo Leon, San Luis Potosi, Guanajuato and Michoacán—from which the majority of Houston’s Hispanic population originates.
“MEXICANAL shares Comcast’s commitment to target and connect with the specific cultural sectors that comprise America's Latino audience,” said Mark Henderson, executive vice president of Castalia Communication Corporation, the producer and national distributor of MEXICANAL. “We're very happy to work with Comcast in expanding our distribution with this latest launch in Houston—a major market for Mexicans living in the United States.”
“MEXICANAL is part of Comcast’s ongoing commitment to our customers by connecting them to the people, places and programming that are important in their lives," said Tony Speller, senior vice president for Comcast’s Houston Region. "By expanding our already diverse programming, the Hispanic community will have many favorite programs available 24-hours a day."
About the MEXICANAL® Network
The MEXICANAL Network, a television channel formed jointly by Cablecom, from Mexico, and Castalia Communications, from Atlanta; provides Mexicans living in the United States with news and entertainment programming from their hometowns. The Network's lineup features the best programming from public broadcasters, independent producers, and local access stations in various regions across Mexico, including Jalisco, Michoacán, Guanajuato, Aguascalientes, Guerrero, Oaxaca, State of Mexico, Nuevo Leon, San Luis Potosi, Sonora, Hidalgo, Campeche and Yucatan.
About Comcast Canales Selecto
Comcast carries more than 50 channels for Hispanic viewers, including top networks Univision, Telemundo, Telefutura, MTV tr3s, Canal 52 MX, Galavision, Azteca America and HBO Latino. Comcast locally customizes channel lineups to address the specific cultural needs of Hispanic customers in different service areas, including programming for Mexican, Cuban, Puerto Rican, Central American, South American and Caribbean cultures. Comcast offers two tiers of programming packages for Hispanic audiences, both of which include more than 125 free hours of On Demand en español programming. Comcast’s Canales Selecto package offers an entirely Spanish-language experience, while CableLatino offers both Spanish and English-language Latino-themed programming.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA, CMCSK) (www.comcast.com) is the nation's leading provider of entertainment, information and communication products and services. With 24.1 million cable customers, 15.3 million high-speed Internet customers, and 6.8 million Comcast Digital Voice customers, Comcast is principally involved in the development, management and operation of broadband cable systems and in the delivery of programming content.
Comcast's content networks and investments include E! Entertainment Television, Style Network, Golf Channel, VERSUS, G4, PBS KIDS Sprout, TV One, ten Comcast SportsNet networks and Comcast Interactive Media, which develops and operates Comcast's Internet businesses, including Comcast.net (www.comcast.net). Comcast also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.
Hispanic Business Initiative Fund Announces Business Stimulus and Outreach Initiatives Worth More Than $100,000
ORLANDO, Fla.--(BUSINESS WIRE)--The Hispanic Business Initiative Fund (HBIF), in conjunction with City of Orlando Mayor Buddy Dyer, announced today HBIF’s newest stimulus program and a Hispanic outreach plan.
HBIF and the City of Orlando recognize the importance of the growing Hispanic population in Central Florida. Orange County’s population is 25 percent Hispanic, which translates to more than one million residents. HBIF provides Hispanic business owners with more options than ever to build and maintain small businesses, increasing job creation and providing fiscal return that strengthens Florida’s economy.
“In the midst of a challenging economic climate, Hispanic business owners in Florida have growing economic potential,” says Ed Bustos, President of HBIF, “HBIF’s initiatives provide the funds and services for these entrepreneurs to create realistic goals and innovative business ideas.”
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HBIF and the City of Orlando recognize the importance of the growing Hispanic population in Central Florida. Orange County’s population is 25 percent Hispanic, which translates to more than one million residents. HBIF provides Hispanic business owners with more options than ever to build and maintain small businesses, increasing job creation and providing fiscal return that strengthens Florida’s economy.
“In the midst of a challenging economic climate, Hispanic business owners in Florida have growing economic potential,” says Ed Bustos, President of HBIF, “HBIF’s initiatives provide the funds and services for these entrepreneurs to create realistic goals and innovative business ideas.”
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Sambazon Announces Private Equity Funding from Rustic Canyon/Fontis Partners
SAN CLEMENTE, Calif., May 27 /PRNewswire/ -- Sambazon, the pioneer and global market leader in acai beverages and food products, announced today that it has completed its financing round with southern California-based Rustic Canyon/Fontis Partners. RC/Fontis will join lead investor Verlinvest S.A. as Sambazon's institutional partners.
"We are very excited about our partnership with RC/Fontis. Their experience and expertise in managing high growth companies and building brands will add tremendous value to our company," said Ryan Black, CEO, Sambazon.
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"We are very excited about our partnership with RC/Fontis. Their experience and expertise in managing high growth companies and building brands will add tremendous value to our company," said Ryan Black, CEO, Sambazon.
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Wednesday, May 27, 2009
Economists: Recession to end in 2009
NEW YORK (CNNMoney.com) -- The end of the recession is in sight, according to a new survey of leading economists.
While the economy is showing signs of stabilizing, the recovery will be more moderate than is typical following a severe downturn, said the National Association for Business Economics Outlook in a report released Wednesday.
The panel of 45 economists said it expects economic growth will rebound in the second half of 2009. However, the group still expects to see a decline in second-quarter economic activity.
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While the economy is showing signs of stabilizing, the recovery will be more moderate than is typical following a severe downturn, said the National Association for Business Economics Outlook in a report released Wednesday.
The panel of 45 economists said it expects economic growth will rebound in the second half of 2009. However, the group still expects to see a decline in second-quarter economic activity.
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Tuesday, May 26, 2009
East Meets West: Marketing & PR Firms Join Forces to Provide LI and Queens Businesses With the Competitive Advantage
New York – May 2009 - The economic downturn has a silver lining for businesses that can no longer lay out mega-bucks for marketing and public relations, two activites that are vital to the success of any company. PR pros Gayle Naftaly and Karen Bomzer of access.office and MINYA Concepts respectively, have merged their services and established “virtual” in-home offices in the NYC Boroughs and Long Island to keep costs down and provide their clients with innovative and effective ways to market their products.
The partnership will offer marketing, public relations, social media, joint ventures, copywriting, virtual assistants, and all essential business services at reasonable prices. Traditional outreach will be matched with joint ventures, blogs, twitter and other social networking sites along with various high and low tech elements, utilizing freelance experts in these fields when called for. Both women have considerable experience with small businesses, not-for-profits, creative professionals and entrepreneurs and have recently begun to work with larger companies looking to downsize their marketing budgets and work with a “boutique” agency that can offer individualized attention and affordable fees with flexible payment plans.
Home offices have little or no overhead, and when travel time and expenses are decreased in favor of email, faxes, web conferencing and teleconferencing, the cost saving can be passed on to the client – which is exactly what Gayle Naftaly and Karen Bomzer have been doing.Their union will create a sybiosis that will enhance the level of results-oriented services they have been providing. “I am excited to be working with Gayle who has established herself as an expert in relationship marketing in the Queens/NYC area and has made a name for herself as the Queen of Networking,” says Bomzer.
“As traditional marketing becomes less effective in the jaded and belt-tightened business arena, clients are discovering the benefits of having an experienced contact-building specialist work on their behalf. Now clients further east will see the same benefit, opening up a whole new avenue of networking for them.” Added Naftaly, “Karen’s focus on the multi-cultural market, particularly her work with the Asian-American community will be a distinct asset to many of the business owners we’ll be dealing with. Multi-cultural marketing is no longer the wave of the future. It’s here now and it’s growing exponentially.The global market is at our doors and we embrace it with full force.”
The merger will function under the access.office name. New clients will benefit from the vast contact list and resources that both women have established over the last 11 years. All initial 1 hour consultations are free. Contact Gayle at gnaftaly@accessoffice.net or Karen at karen@actresume.com or call 718.217.0009
The partnership will offer marketing, public relations, social media, joint ventures, copywriting, virtual assistants, and all essential business services at reasonable prices. Traditional outreach will be matched with joint ventures, blogs, twitter and other social networking sites along with various high and low tech elements, utilizing freelance experts in these fields when called for. Both women have considerable experience with small businesses, not-for-profits, creative professionals and entrepreneurs and have recently begun to work with larger companies looking to downsize their marketing budgets and work with a “boutique” agency that can offer individualized attention and affordable fees with flexible payment plans.
Home offices have little or no overhead, and when travel time and expenses are decreased in favor of email, faxes, web conferencing and teleconferencing, the cost saving can be passed on to the client – which is exactly what Gayle Naftaly and Karen Bomzer have been doing.Their union will create a sybiosis that will enhance the level of results-oriented services they have been providing. “I am excited to be working with Gayle who has established herself as an expert in relationship marketing in the Queens/NYC area and has made a name for herself as the Queen of Networking,” says Bomzer.
“As traditional marketing becomes less effective in the jaded and belt-tightened business arena, clients are discovering the benefits of having an experienced contact-building specialist work on their behalf. Now clients further east will see the same benefit, opening up a whole new avenue of networking for them.” Added Naftaly, “Karen’s focus on the multi-cultural market, particularly her work with the Asian-American community will be a distinct asset to many of the business owners we’ll be dealing with. Multi-cultural marketing is no longer the wave of the future. It’s here now and it’s growing exponentially.The global market is at our doors and we embrace it with full force.”
The merger will function under the access.office name. New clients will benefit from the vast contact list and resources that both women have established over the last 11 years. All initial 1 hour consultations are free. Contact Gayle at gnaftaly@accessoffice.net or Karen at karen@actresume.com or call 718.217.0009
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