LatinVision Media Business News

Wednesday, October 15, 2014

U.S. Census Bureau: Changing Nation, Percent Hispanic of the U.S. Population from 1980-2050

WASHINGTON, Oct. 15, 2014 /PRNewswire-USNewswire/ -- National Hispanic Heritage Month celebrates and recognizes the contributions Hispanic Americans have made to American society and culture. In September 1968, Congress authorized President Lyndon B. Johnson to proclaim National Hispanic Heritage Week, and then expanded the observance in 1989 to a month long celebration (Sept. 15 – Oct. 15). In commemoration of Hispanic Heritage month, a news graphic provides a look at the growth of the Hispanic population from 1980 to 2013 and projections of the population to 2050.

SOURCE U.S. Census Bureau

Friday, October 10, 2014

National Latino Advocacy Groups And Leaders Share Support For The Highly Entertaining Family Comedy Cristela For Its Postive Portrayal Of A Latino Family On Abc Network

As the Latino community continues to struggle to tackle critical issues adversely affecting the community, Members of NHLA, the umbrella organization for the 39 leading Latino organizations unanimously consented their support for the new family comedy CRISTELA for it’s positive portrayal of a Latino Family.   CRISTELA premiers on the ABC Network on Friday, October 10 at 8:30 PM and is co-created, co-executive produced, written by and stars Mexican American comedian Cristela Alonzo.

On the show, Cristela's dream of becoming a lawyer is something her traditional Mexican-American family doesn't quite understand. She's entering her sixth year of law school after juggling home obligations and working multiple jobs to pay her way.

Cristela Alonzo hails from South Texas and hers reads like a Cinderella story.  Growing up poor in an abandoned diner for the first 6 years of her life, Cristela is living the American dream.   The family comedy is based on her life and stand up routine and shows an American Latino Family that consists of a law school student, a small business owner, their multi-generational family - all working hard chasing their American dream.

Latino Leaders from across the country express their support for CRISTELA for what they believe will be a positive impact for the community:

“By supporting a show poised to change the paradigm of how Latinas are portrayed on television, we can make a difference as we advocate for laws and policies to advance the Latino community,” said Hector Sanchez, chair of the National Hispanic Leadership Agenda and Executive Director of the Labor Council for Latin American Advancement. 

“It makes my heart swell with pride to see a fellow South Texan, and former constituent, representing our rich and vibrant culture in television media,” said Rep. Rubén Hinojosa, Chair, Congressional Hispanic Caucus (CHC).  “Cristela’s efforts to rise from a poor upbringing, to become a successful stand-up comedian, and now to have her own television show, are equivalent to the hard work that all Latinos in America put forth to achieve the American dream.  I will be watching and look forward to many successful seasons.”

“I am thrilled to finally see the life of an amazing and talented Latina like Cristela manifest itself in a network television show,” said Esther Aguilera, CHCI President & CEO.  “We have a unique opportunity as a Latino community to support this show and ensure it is successful.  The impact of having positive Latino role models on television for our young Latinos to look up to is immeasurable.”

"At a time when Washington and the rest of the nation are polarized on almost every issue, here comes a television show - a comedy no less - poised to break down barriers and spark some needed water cooler dialogue," stated Jose Calderon, President, Hispanic Federation. "With it's witty script and very relevant subject matter, ABC's Cristela is a beautiful and hilarious portrait of the American Latino family that has the promise to be our generation's Cosby Show."

“As the head of an organization that promotes leadership, Cristela serves as a role model on and off the screen through her new program on ABC, especially to Latinas.  Her personal story is inspiring and to have her being the only Latina to write, produce and star in a sitcom makes anything seem possible for creative young Latinos with ganas.  On the screen, I’m thrilled to have her profession be in law and not the stereotypical professions Latinos normally get.  I also like the dynamic of an old-school Latino family mixed with younger generation perspectives which makes for a compelling and entertaining show.”  Antonio Tijerino, President & CEO
Hispanic Heritage Foundation

“The Cristela show on ABC featuring the electrifying Cristela Alonzo is one of the best new comedies on network TV in decades,” stated LULAC National Executive Director Brent Wilkes. “The production showcases positive portrayals of Latino characters while remaining incredibly entertaining for all audiences at the same time. It’s a home run for ABC.”

"Cristela is a welcome addition to the television schedule," stated Thomas A. Saenz, MALDEF President and General Counsel.  "By eschewing stereotype in favor of depicting an American Latino family that works hard, has ambition, and experiences the typical family mixture of love and conflict, the show can make a real contribution to improving intergroup understanding in our nation."

"Cristela Alonzo is smart, funny, engaging, and fiercely proud of who she is.  With one of the most diverse casts and staff on her new TV show CRISTELA, we couldn't ask for a better representation of our community in primetime.  Tell everyone you know to watch this show!" Janet Murguia, (NCLR) National Council of La Raza, President and CEO

“It's never been more important for kids to see themselves in television, movies and literature.  Cristela, a law student; a confident woman; a woman with a family full of love and laughter and conflict, will be a story that connects to Latino and non-Latino families.  Bien hecho” Lily Eskelsen Garcia, President, (NEA) National Education Association

 “How media depicts Latinos matters because the way we are perceived is the way we will be treated in our society,” stated Alex Nogales, president and CEO of the (NHMC) National Hispanic Media Coalition. “As Latinos, we have an opportunity to make a national impact by tuning in to Cristela. It’s time for television to reflect the reality that Latinos are an integral part of the American social fabric."

"The research is irrefutable - the media influences how people of color are perceived.   And Latinos, especially Latinas, have long been absent or stereotyped in mainstream media, stymieing the cultural shift necessary to improve the lives of American Latinos and reflect our integral position in the social fabric of the U.S.  Cristela is more than justa hilarious story of a modern American Latino family, it is groundbreaking and exciting because, for once, a Latina is telling her own story in mainstream English-language media, paving the way for a greater understanding of the community on a whole,"   Jessica J. Gonzalez, (NHMC) National Hispanic Media Coalition's Executive Vice President and General Counsel

Cristela is going to change your world! Through humor and raw honesty, this new breath-of-fresh-air show invites us to experience her story of Latina women, and their families, untold on national television. This moment is larger than “Cristela”, larger than any individual character or story, because although she never supposes to speak for all Latinos, her work is allowing people to peek behind the curtains and into our lives. The stories Cristela shares through her television show, and in person, are inspirational and moving. She dares to dream big, and is unapologetic about her lived truth. I am an instant fan of hers. This show will be transformative for Latinos in popular culture.  NYC Councilmember Carlos Menchaca 

Tuesday, October 7, 2014

3 ways to generate more profits by marketing to Hispanics

I recently met with a marketing executive from a luxury automotive brand who thought that since the average customer who buys his cars have a household income of $100,000-plus, Hispanics wouldn’t be able to afford them.

When I asked him the cost of his lowest model, he said they started at $35,000.

Guess what: Hispanics buy Toyota Avalons at $39,000; GMC trucks at $50,000; Lexus starting at $37,000.

Read full article

Monday, October 6, 2014

Luis Gallardo, new CEO at Thinking Heads Americas

MIAMI, Oct. 6, 2014 /PRNewswire/ -- With determination to drive the expansion of Thinking Heads Americas, as of October 1st, the first operator in the Hispanic world specializing in the global market of ideas, Luis Gallardo, has been established as Chief Executive Officer and a member of the Board of Directors.

"Luis Gallardo is the perfect person to direct the expansion of Thinking Heads in the U.S. and Latin America, his multinational experience creating brands and strategic communication and marketing programs with global impact is unique and truly impressive," notes Daniel Romero-Abreu, Founder and President of Thinking Heads Group.

Luis Gallardo will be building the capacities needed to win the confidence of a potential of US$ 2.5 billion market including in-person, digital, literary and trending content, aspiring to turn Thinking Heads into a Thought Leadership Hub on a global scale through the development and exploitation of its unique model for managing personal positioning.  

The Board of Directors of Thinking Heads Americas also features prominent personalities from the world of finance in Miami such as Jose Castellano, director of Pioneer Investments, Eduardo Rabassa, director of Amrop Seeliger and Conde US, as well as Eric Bergasa, partner at Tagua Capital; Alex Blochtein, international manager of Nortek; Pete Pizarro, CEO at Whitney International University Systems; Ignasi Puig, CEO at SCPF America; Gustavo Cisneros and Steven Bandel, President and Vice President of Cisneros.

For the past two years, Luis Gallardo has been acting president for consumption and brand marketing at Burson-Marsteller for EMEA, as well as Director of Global Brand Strategy at BAV Consulting, both companies in the Young & Rubicam group. From 2004 to 2012 Luis Gallardo was Global CMO at Deloitte, where he directed brand, marketing and communication strategy in more than 150 countries. Luis is also a counsellor for tech and entertainment start-ups such as Webrand, Shore and Hollywood Domino.

He is the author of, Brands & Rousers, The Holistic System to Foster High Performing Businesses, Brands & Careers, which was awarded the Axiom silver medal as the best marketing book in the world in 2013. Luis Gallardo holds an MBA from IMD in Switzerland, and a Master's in International Relations from the University of Lancaster in the United Kingdom.

For more information contact:
Thinking Heads Americas +1 (305) 424-1320

SOURCE Thinking Heads Americas

Friday, October 3, 2014

Why Hispanic-Americans live longer: The mystery that has puzzled researchers for decades

It’s called the Hispanic mortality paradox. In the United States, Hispanics die at slower rates than non-Hispanic whites. This is true even before accounting for differences in incomes and health-care access, which put Hispanics at a disadvantage.

One of the first people to point that out was Kyriacos Markides, a professor at the University of Maine who noted in a 1986 paper that Hispanics in the Southwest were remarkably healthy. Compared to whites, they had lower rates of death from cardiovascular disease and cancer, and lower rates of infant mortality. The “accumulating evidence,” he wrote, “suggests that the health of Hispanics is much closer to that of other whites than to the health of blacks, with whom Hispanics share socioeconomic conditions.” 

Read full article

Sprint Gives Customers 500 More Reasons to Switch; FREE Calling to Mexico and Select Hispanic and Latin American Countries through 2015

OVERLAND PARK, Kan., Oct. 3, 2014 /PRNewswire/ -- Sprint (NYSE: S) – Just in time for the upcoming holidays, Sprint provides one of the best gifts for Hispanic families – the opportunity to call friends and family members internationally at no charge. For a limited time, new customers who switch to any eligible1 Sprint plan will receive 500 FREE minutes of calling every month through 2015 to mobile phones and landlines in Mexico and 9 additional Hispanic and Latin American countries, including the Dominican Republic, Guatemala, Spain and Brazil with the launch of its Sprint Mexico & More 500 international add-on. After the 500 minutes each month, calls to Mexico are just $.01 per minute and low per minute rates are offered to the 9 other countries. The promotion runs through December 5, 2014 and the offer is good through December 31, 2015.  After December 31, 2015, customers will pay just $5 per month for the plan. Existing Sprint customers can also add Sprint Mexico & More 500 for $5 per month with a qualifying plan.

"In the U.S., 36 percent of Hispanics are foreign-born and rely on their mobile phones to stay connected, especially in those special moments when they can't physically be there. As a Latino, I know first-hand the need to communicate with loved ones internationally and how our mobile phones and a great plan can be the bridge that connects us to those we care about," said Marcelo Claure, Sprint CEO. "Starting today, Sprint will offer an even more convenient and cost-effective international calling plan with the launch of the Sprint Mexico & More 500 add-on. Our commitment to the Hispanic consumer is to continue to deliver more mobile for your money, offering exceptional value in national and international calling plans to truly meet all communication needs on America's Newest Network."

The growing U.S. Hispanic community has been inconvenienced with international calling cards and plans that are complicated and saturated with ambiguous calling rates, hidden fees and surcharges. The Hispanic consumer is looking for convenience and affordability and they get just that with the Sprint Mexico & More 500 add-on. Customers receive over 8 hours (500 minutes) of smiles, laughter and joy not only because they get to listen to the voices of friends and family in Latin American, but because they get to do so at a great value.

Customers can combine the Sprint Mexico & More 500 add-on with any eligible base plan, including the Sprint Simply Unlimited2 and Sprint Family Share Pack plans. For iPhone Lovers, the Sprint Simply Unlimited Plan provides unlimited talk, text and data all while on America's Newest Network for only $50/mo. For families looking for a great value in data, the Sprint Family Share Pack offers up to 10 lines, 20GB of shared data and unlimited talk & text for only $100 a month through 20153. Combine one of these plans with the Sprint Mexico & More 500 add-on with 500 INCLUDED minutes to Mexico and select Hispanic and Latin American countries for an incredible total value. Visit or for more information.

To activate the Sprint Mexico & More 500 add-on, simply visit a Sprint store or call Sprint Worldwide at, 1-888-226-7212. Also visit, for more information.

There couldn't be a better time to switch to Sprint. In addition to 500 international calling minutes, new customers can get paid to switch from T-Mobile, Verizon, AT&T or any other competitor, with Sprint offering up to $350/line4 via a Visa Prepaid Card to pay off existing contract early termination fees or installment bill payments on devices.

While providing hassle-free international calling options with the Sprint Mexico & More 500 add-on, Sprint also provides 4G LTE service that reaches more than 255 million people and more will be added. Sprint Spark5, which was deployed earlier this year, is a technology that is designed to improve the data performance of customers, such as music and video streaming, gaming and more. Switching to Sprint means not having to sacrifice staying connected with friends and family in Latin America, while enjoying the bandwidth put in place to meet the growing data needs of Hispanic consumers on America's Newest Network.

About Sprint
Sprint (NYSE: S) is a communications services company that creates more and better ways to connect its customers to the things they care about most. Sprint served more than 54 million customers as of June 30, 2014, and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; leading no-contract brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The American Customer Satisfaction Index rated Sprint as the most improved U.S. company in customer satisfaction, across all 43 industries, over the last six years. Sprint has been named to the Dow Jones Sustainability Index (DJSI) North America in 2011, 2012 and 2013. You can learn more and visit Sprint at or and

1 Plans include Sprint $60 Unlimited Plan, Sprint Family Share Pack plans and Sprint Simply Unlimited.

2 The $50 Simply Unlimited Plan features unlimited talk, text and data while on the Sprint network for up to 10 lines for $50 per month for any new or existing customer who purchases or leases a non-discounted iPhone 6 or iPhone 6 Plus through October 16, 2014. Excludes premium content, international, roaming, taxes and Sprint surcharges. Prohibited network use rules apply. To improve data experience for the majority of users, throughput may be limited, varied or reduced on the network.

3 The $100 offer is available through Oct. 31, 2014 when customers switch to Sprint. It includes $15/month/line access charges waived through 2015. Valid only on 20GB or higher data allowance.

4 All lines must be ported from an active wireless line at another carrier and remain active and in good standing for at least 45 days to receive the prepaid card. Offer available Aug. 22, 2014 – Oct. 31, 2014. Allow 12 weeks for your prepaid card to arrive. Register at

5 Sprint Spark (enhanced LTE) is available in limited markets. Sprint Spark actual deployment plans and speeds will be determined over time based on many factors, including build economics and the availability of equipment, devices and applications.


Thursday, October 2, 2014

Confie Seguros Acquires Three Insurance Brokerages in New York and Washington

HUNTINGTON BEACH, Calif., Oct. 2, 2014 /PRNewswire/ -- Confie Seguros, a national provider of personal lines insurance, announced today that it has acquired three insurance brokerages in New York and Washington that will build on the company's existing geographic footprint.

Among these strategic additions are two offices in New York State.  AA Insurance Services, founded in 1995 and based in Lockport, NY, is a standard personal lines agency specializing in auto and homeowners insurance.  Parietti & McGuire Insurance is a second generation family-owned business founded 50 years ago that is based today in Monroe, NY and specializes in providing auto, home and small commercial insurance.  Insurance Now LLC, headquartered in Bellingham, WA was founded in 1997 and specializes in auto insurance.

Joe Waked, Chairman of Confie Seguros, said, "We recently added two brokerages in New York and continue to partner with superior independent agencies to further grow our presence across the state.  We are particularly pleased that family-owned businesses see value in entrusting their companies with us as we build on the legacies established in their communities.  Our investment pipeline remains robust in all of our key markets, and we look forward to completing additional acquisitions in the fourth quarter."

Confie has acquired and successfully integrated over 70 businesses since its inception and has grown to a national retail organization that oversees over 560 offices.

About Confie Seguros  
Established in 2008, Confie Seguros is a leading, California-based national insurance distribution company primarily focused on the insurance needs of Hispanic consumers. The experienced Confie Seguros management team continues to build Confie Seguros' portfolio of regional personal lines brokerages, and today has annual revenue of approximately $350 million and over 560 retail locations. The company has leading market positions in California, Arizona, Texas, Florida, Washington, Oregon, New York, New Jersey,  Nevada, Illinois, Alabama, Kansas, Wisconsin, South Carolina, Missouri, Louisiana,  and Indiana and expects to continue its expansion in those and other states, including  Georgia, Virginia and North Carolina. Confie Seguros is a portfolio company of ABRY Partners.  For more information about Confie Seguros, please visit

Information Technology Seminar by New York City Hispanic Chamber of Commerce in Partnership with Donnelly & Moore

Wednesday, October 1, 2014

Variety Latino Surveys Hispanics Across America To Launch "Power Of Latinos: 20 Most Influential Stars" List

LOS ANGELES, Sept. 30, 2014 /PRNewswire/ -- Variety Latino, the premier entertainment news brand and website for Hispanics –launched last March through a partnership between Univision Communications, Inc. (UCI), the leading media company serving Hispanic America, and Variety Media LLC, a subsidiary of Penske Media Corporation– has conducted a first-ever nationwide survey to measure the brand power, appeal, and influence of today's top Latino film and television actors based on U.S. Hispanics' emotional connection to them. Reflecting the survey's findings, Variety Latino has ranked the celebrities in a list titled "Power of Latinos: 20 Most Influential Stars," now available on as part of Hispanic Heritage Month special content.

Variety Latino commissioned Celebrity Branding Authority Jeetendr Sehdev to survey a random sampling of Hispanic men and women, in both Spanish and English, across a wide range of U.S. cities, incomes, acculturation levels and age groups. Aimed at ranking the overall appeal and influence of Hispanic stars among members of their own community, the survey measured parameters such as perceived authenticity, accessibility, relatability, likeability, grace, style, humor, community involvement and activism, and social media popularity.

Among its findings, the survey revealed that 78 percent of people surveyed agree that Latino celebrities who have crossed over into Hollywood from Spanish-language media are good role models for the community, and that 83 percent agree that humor permits a heightened emotional connection and increases engagement with the celebrity—which could explain why Sofia Vergara and Mexican comedian Eugenio Derbez are both ranked No.1 on the list of the 20 Most Influential Stars.

Since its launch in March 2014, the Variety Latino digital destination has experienced sustained   growth, recently surpassing 1.5 million monthly unique visitors*.

"The enormous –and practically instant– success of the Variety Latino brand has been extremely gratifying and exciting, driving us to continue moving the needle in the industry to provide the Hispanic community with the most comprehensive, reliable, up-to-the-minute inside information on the world of entertainment," said Angie Romero, Editor, Variety Latino. "This landmark ranking of today's biggest Latino stars as seen through the eyes of the U.S. Hispanic community is just one more example of the kind of exclusive, fascinating content that is making Variety Latino the nation's most popular digital destination for Spanish-language entertainment news."  

Beyond its home at, Variety Latino features a Hollywood-themed segment on the Univision network's top-rated newsmagazine "Primer Impacto," and biweekly syndicated segments on Univision's national affiliates.  Additionally, Variety Latino is developing weekly original English-language video programming in conjunction with Fusion, a joint venture between Univision and Disney/ABC Television Network.

Follow Variety Latino via @VarietyLatino on Twitter and Instagram, as well as on

*Source: Google Analytics 

About Variety Latino 
Variety Latino is a groundbreaking entertainment news brand created through a partnership between Univision, the leading media company serving Hispanic America, and Variety, the world's premier provider of entertainment news. Launched in March 2014, Variety Latino combines Variety's unequaled access to the entertainment industry with Univision's unique understanding of the Hispanic consumer. The multiplatform brand brings Spanish speakers the most comprehensive entertainment content available anywhere. Four months after launch, its digital publication,, reached the 1 million monthly unique visitors milestone. Beyond the site — which touts Reuters, Yahoo!, and MSN as content syndication partners — Variety Latino offers a Hollywood-themed segment for the Univision television network's top-rated newsmagazine "Primer Impacto," and biweekly syndicated segments on Univision's national affiliates. When it comes to Variety Latino's growth, the sky is the limit (literally). In a move to expand its in-flight entertainment options, Delta will start offering 10-minute videos from Variety Latino onboard its flights starting in November. Also watch for the Variety Latino Choice Awards, airing on Univision in 2015, and honoring the Hispanic audience's favorite movie stars from both the Latino and mainstream worlds.

SOURCE Variety Latino

Monday, September 29, 2014

NextEra Energy listed among Best Companies for Diversity by HispanicBusiness, Inc. in 2014

JUNO BEACH, Fla., Sept. 29, 2014 /PRNewswire/ -- NextEra Energy, Inc. (NYSE: NEE), one of the largest clean energy companies in North America and parent company of Florida Power & Light Company (FPL), today announced that it has been named one of the nation's best companies for diversity practices by HispanicBusiness, Inc. for the fifth consecutive year.

"We're extremely honored to be named to this prestigious list for the fifth straight year," said Deborah Caplan, executive vice president of human resources and corporate services for NextEra Energy. "We firmly believe that diversity and inclusion provide us a competitive advantage, helping to position us as a much stronger company. Diversity in perspective and experience enables us to innovate constantly as we grow our clean energy portfolio, continue to meet the evolving needs of our customers and better serve our communities and other important stakeholders."

HispanicBusiness Inc.'s analysis and resulting scorecard ranks companies on their efforts in five broad areas: board and leadership; recruitment; retention and promotion; marketing and community outreach; and supplier diversity. Just 45 companies were named to this year's list.

At NextEra Energy, nearly one in five of the employees hired in 2013 are Hispanic, while 40 percent of those hired are members of minority groups. Nearly 25 percent of the FPL workforce is Hispanic.

NextEra Energy sponsors a wide range of social, economic development, educational and community-based initiatives in the Hispanic communities the company serves. More than 15 percent of the company's advertising efforts are directed to its Hispanic customers, and nearly 10 percent of the company's total purchases during fiscal year 2013 were from small business or minority contractors. In addition, NextEra Energy contributed $260,000 to minority groups and community services last year. 

At NextEra Energy, the Hispanic Organization of Latino Americans (HOLA) is one of 11 employee network groups. HOLA promotes employees' diverse talents and fosters an inclusive business environment, which in turn can help the company serve its diverse customer base. Members of HOLA benefit from information sharing, career development, mentoring and team building. HOLA supports NextEra Energy's corporate diversity and inclusion strategy and recognizes the value that Hispanic/Latino employees bring to the company's inclusive work environment.

HispanicBusiness, Inc.'s 2014 Annual Diversity Report and list of Best Companies for Diversity are available at:

Earlier this year, NextEra Energy was honored for the eighth consecutive year as the No. 1 company in its sector in Fortune magazine's annual Most Admired Companies list. Other honors this year include: a World's Most Ethical Company® by the Ethisphere Institute for the seventh time; and, for the ninth time, the Best Employers for Healthy Lifestyles® award by the National Business Group on Health. NextEra Energy subsidiary Florida Power & Light Company was recognized in 2014 as the most trusted U.S. electric utility by Market Strategies International.

For more information on many of NextEra Energy's corporate responsibility initiatives, please view the company's latest report at

NextEra Energy, Inc. 
NextEra Energy, Inc. (NYSE: NEE) is a leading clean energy company with consolidated revenues of approximately $15.1 billion, approximately 42,500 megawatts of generating capacity, and approximately 13,900 employees in 26 states and Canada as of year-end 2013. Headquartered in Juno Beach, Fla., NextEra Energy's principal subsidiaries are Florida Power & Light Company, which serves approximately 4.7 million customer accounts in Florida and is one of the largest rate-regulated electric utilities in the United States, and NextEra Energy Resources, LLC, which, together with its affiliated entities, is the largest generator in North America of renewable energy from the wind and sun. Through its subsidiaries, NextEra Energy generates clean, emissions-free electricity from eight commercial nuclear power units in Florida, New Hampshire, Iowa and Wisconsin. NextEra Energy has been recognized often by third parties for its efforts in sustainability, corporate responsibility, ethics and compliance, and diversity, and has been named No. 1 overall among electric and gas utilities on Fortune's list of "World's Most Admired Companies" for eight consecutive years, which is an unprecedented achievement in its industry. For more information about NextEra Energy companies, visit these websites:,,

SOURCE NextEra Energy, Inc.

Thursday, September 25, 2014

GuideWell and Organizacion Sanitas Internacional establish international joint venture to deliver high-quality and affordable health care to the Hispanic market in Florida and beyond

MIAMI, Sept. 25, 2014 /PRNewswire/ -- GuideWell Mutual Holding Corporation (GuideWell) and Organizacion Sanitas Internacional (OSI) have established a strategic alliance to create a new company with the purpose of offering a culturally relevant health delivery model that provides affordable and quality health care to the important and growing Hispanic market.

This international strategic alliance brings two leading health care brands together. GuideWell is a health solutions organization that is focused on transforming health care. The GuideWell companies include: Florida Blue (Florida's Blue Cross and Blue Shield plan), GuideWell Health (a health care delivery company), GuideWell Connect (a health care consumer marketing company), and Diversified Service Options.

Organizacion Sanitas Internacional is a leading health care business group in Colombia, Venezuela, Peru and Brazil, through companies such as Colsanitas, Medisanitas, Sanitas Venezuela, Positiva Sanitas and Medisanitas Brasil. In addition, OSI owns a wide network of highly recognized clinics and hospitals focused on delivering high quality health care services, as well as educational institutions with a corporate social mission.

This unique health care model will be patient-centered, delivering high-quality and cost-effective health care through the establishment of local community medical centers. These centers will not only provide health care education and resources for area residents, but they will also provide medical services, such as primary care, select specialty care, walk-in care, lab, diagnostic and pharmacy services.

The medical centers' entire patient experience will be designed to meet the needs and preferences of those in the local markets, including cultural and linguistic aspects that are critical to resonating with a wide variety of Hispanic groups. Furthermore, there will be additional considerations for patient-engagement programs to address country of origin and assimilation differences amongst the targeted Hispanic cultures.   

These centers will initially serve communities in the Miami-Dade area, with potential future expansion planned for other regions of Florida as well as key Hispanic markets elsewhere in the United States.

Medical services at the centers will be offered to a broad range of consumers. While primarily targeting customers looking for primary care services as part of the Affordable Care Act's individual market, the medical centers will also be considered in-network options for Florida Blue's employer-group and Medicare health plans available in Miami-Dade.

"We are honored to partner with the Organizacion Sanitas Internacional on this first-of-its kind international health care collaboration," said Pat Geraghty, chairman and CEO of GuideWell. "The Hispanic market is one of the fastest growing segments in the country in general and in Florida specifically, and by collaborating with a leading Latin American health care company with deep experience in serving these communities, it will allow us to create health care solutions with lasting and meaningful impact for those we serve."

"This alliance responds to a need from many of our members in Latin America. We know that the Hispanic community will embrace this alliance between our companies, as we share the same values and commitment to delivering high quality health solutions for our members," said Joseba Grajales, majority shareholder of Organizacion Sanitas Internacional. "As part of our vision for expansion, we are honored to partner with GuideWell who is a leader in healthcare in the United States."

For Hispanic customers living in the United States and those in OSI markets, this alliance will offer access to an international network of high-quality health care medical centers that have been successfully implemented across Latin America.

About GuideWell Mutual Holding Corporation
GuideWell Mutual Holding Corporation is a not-for-profit mutual holding company that is the parent to a family of forward-thinking companies focused on transforming health care. The GuideWell companies include: Florida Blue (Florida's Blue Cross and Blue Shield plan), GuideWell Health (a health care delivery company), GuideWell Connect (a health care consumer marketing company), and Diversified Service Options (an administrative and claims processing company for state and federal health care programs).

About Organizacion Sanitas Internacional
Organizacion Sanitas Internacional is a leading health care business group in Colombia, Venezuela, Peru and Brazil, through companies such as Colsanitas, Medisanitas, Sanitas Venezuela, Plan Sanitas, Positiva Sanitas, Medisanitas Brasil and Vitallis. OSI owns a wide network of clinics and hospitals focused on health care services. In Colombia, this network includes highly recognized institutions such as: Clinica Reina Sofia, Clinica Universitaria Colombia, Clinica Sebastián de Belalcazar, Clinica de la Costa and Clinica Hispanoamérica, as well as Clinisanitas, which are specialized in outpatient care, pediatric, women's health, ophthalmology and diagnostic services, among others. In addition, OSI has educational institutions with a corporate social mission.   

SOURCE GuideWell

Wednesday, September 24, 2014

Utah Hosts Largest Ever U.S. Meeting of Hispanic Business Leaders

The U.S. Hispanic Chamber of Commerce held its annual convention in Salt Lake City this week. The organization's leader says Utah may seem like a counterintuitive choice, but it has proved to be a success.

Utah may be sparsely populated, and it may not be the most ethnically diverse state in the country, but the President of the US Hispanic Chamber of Commerce Javier Palomarez was clearly pleased with the turnout.

“This is officially the largest gathering of Hispanic business leaders in American history,” Palomarez announced at a luncheon Tuesday. He estimated that 7300 people came to the convention, with over 185 major corporations represented

Read full article

Tuesday, September 23, 2014

Study: Hispanic Business Growth Drives U.S. Economy, Outpaces National Average

Hispanics are starting and growing more businesses than all other ethnic groups, according to a study released today by Geoscape, a leading provider of business intelligence technology, data and analytics, and published in partnership with the U.S. Hispanic Chamber of Commerce.

The Hispanics in Business 2014 study details the impact of Hispanic businesses ownership, entrepreneurship and wealth. It contains data sourced from Geoscape, the U.S. Census, Nielsen Scarborough, the U.S. Department of Commerce and the Kauffman Index of Entrepreneurial Activity. The results were formally unveiled at The USHCC National Convention, taking place this week in Salt Lake City.

Read full article

Friday, September 19, 2014

Keys to Marketing to the Hispanic Population

By 2015, the U.S. Hispanic market's purchasing power will total $1.3 trillion.

Today, Hispanics account for one in six Americans, or 53 million people. Hispanic families consume more media and are more responsive to media than the general population, according to a new IRI report titled “Point of View: Winning with the Hispanic Consumer Today.”

Additionally, 70% of Hispanics are under age 40, making investment in this group a wise long-term proposition, the report states. Marketers have historically underserved Hispanic shoppers, but continuing to do so would be a mistake: IRI analysis shows that a $1 billion CPG (consumer packaged goods) company can earn an extra $71 million in revenue annually by investing more effectively in the Hispanic consumer.

Read full article

Thursday, September 18, 2014

Read Conmigo Launches Search For Latino Children's Book Authors During Hispanic Heritage Month

LOS ANGELES, Sept. 18, 2014 /PRNewswire/ -- A recent national study released by the Children's Book Center noted the significant absence of people of color in children's picture books. Specifically, less than 2 percent of children's books were Latino-themed and only 1.5 percent (or 48 books) of the 3,200 children's works published in 2013 in the U.S. were written by Latino authors. In an effort to change these startling statistics one book at a time, the nationally recognized bilingual literacy campaign, Read Conmigo, is kicking off Hispanic Heritage Month by introducing the "Preserving our Culture through Bilingual Literacy" contest for budding Latino children's book authors based in the Southern California area. The contest will run through October 31, 2014.

"Having access to culturally relevant and ethnically diverse books is essential for young readers and their families," says Jim Gober, Chairman/CEO of Infinity Property & Casualty Corporation, the parent company of Infinity Auto Insurance. "We are proud to offer this contest as an important bridge between talented Latino authors and young impressionable readers to make books a memorable literary adventure for all, especially during Hispanic Heritage Month."

Participants in the "Preserving our Culture through Bilingual Literacy" contest will compete for an opportunity to have their children's story published. The story must feature one of several Read Conmigo characters and the winning author(s) will receive $1000 in prize money. Winner(s) will be notified by November 14th.

All manuscripts must be submitted by October 31, 2014 and meet the following criteria:

Author Profile – Must be from Southern California 18 years old or over, of Latino origin; no prior published work or writing experience necessary
Target Reader – All submissions should be suitable for reading levels Pre-K through 5th Grade
Language – Story must be submitted in both English and Spanish
Characters- Story must include one or more of the Read Conmigo characters
Word count: Minimum is 400 words; maximum length is 1500 words
To submit a manuscript and for complete rules and contest details visit

SOURCE Read Conmigo

Wednesday, September 17, 2014

Next Galaxy Adds Music Pioneer Ron Diaz to its Management Team to Create Latin American Virtual Reality Entertainment and Educational Content

MIAMI BEACH, Fla., Sept. 17, 2014 /PRNewswire/ -- Next Galaxy Corp. (OTCQB: NXGA), a leading developer of innovative content solutions and fully immersive Consumer Virtual Reality technology, is proud to announce that Ron Diaz, the President of iDiaz Entertainment, has joined the Company's management team to head Next Galaxy's Strategic Partnerships & Business Development in Latin America, with the responsibility of producing events and concerts for the company's Ceek platform with leading Latino performers. Additionally, Mr. Diaz will be responsible for developing Virtual Reality educational content for the Latin American population.

"Latin music is an important component of the music industry and commands a global audience," commented Mary Spio, President of Next Galaxy Corp. "Our priorities in Latin America are both entertainment and education, where we see a tremendous opportunity to achieve scale as a leader in transforming education in an innovative way for more than 600 million Latin Americans. Ron's decades of experience and industry connections spanning the U.S. to the tip of South America will be integral in our company meeting its goals and bringing this unique content to We are honored to have him as part of our team."

Ron Diaz is an entrepreneur who has always been on the cutting edge of Latino music and culture.  In Los Angeles, he was a founding member of the Hispanic Academy of Media Arts and Sciences that developed Hispanic talent throughout the United States. He also produced the first Latin jazz concert at New York's Carnegie Hall honoring Maestro Chico O'Farrill, Tito Puente and a constellation of other illustrious musicians. Mr. Diaz also spearheaded the inception of the Latin Jazz record label Songosaurus, producing Paquito de Rivera, Alturo Sandoval and other illustrious Latin musicians. In 2012, Ron was the executive producer of Richie Zellon's latest release, "Beatles Afro Peruvian Jazz Tribute," bringing credence to his vision to mix and introduce new sounds. 

As President of Next Galaxy's Latin American operations, Diaz will continue to travel throughout South America to uncover exotic blends of native music and culture to bring to the world.

"My lifelong ambition has been to transport globally the hidden richness of Latin America to tell its untold stories and to assemble the amazing talents of popular and undiscovered musicians for everyone to enjoy.  The prospect of delivering these experiences through the latest immersive video and audio innovations of Next Galaxy's Virtual Reality platform is awe-inspiring," said Ron Diaz.

About Next Galaxy Corp:
Next Galaxy Corporation is a leading developer of innovative content solutions, Augmented and fully Immersive Consumer Virtual Reality technology. The Company's flagship consumer product in development is CEEK, a next-generation fully immersive entertainment and social virtual reality platform featuring a combination of live, virtual and augmented events and experiences. Next Galaxy's CEEK simulates the communal experience of attending live events, such as concerts, sporting events or business conferences through Virtual and Augmented Reality. Next Galaxy is developing entertainment and educational experiences for VR Cinema, VR Concerts, VR Sports, VR Business, VR Tourism and more. In short, Next Galaxy is building the meeting places of the future. For further information, visit

SOURCE Next Galaxy Corp.

Tuesday, September 16, 2014

Atlanta Hawks’ Owner Stumbles on Line Between Business and Bias

“My theory is that the black crowd scared away the whites and there are simply not enough affluent black fans to build a significant season ticket base.”

That was one of many offensive quotes that emerged a little more than a week ago from an email that Bruce Levenson, the owner of the Atlanta Hawks basketball team, sent to his colleagues two years ago. That email — and an internal investigation — pushed Mr. Levenson, a longtime businessman, to apologize and put the team up for sale.

Read full article

Monday, September 15, 2014

Mundofox Now Available On Time Warner Cable In New York

LOS ANGELES, CA – September 15, 2014 – Spanish-language broadcast network MundoFox announced today that it is now available to Time Warner Cable digital subscribers in the New York metro area. Viewers are able to access the network’s programming line-up of original, high-quality productions immediately on Time Warner Cable channels 807 and 1229. Carriage by Time Warner Cable provides a significant increase in distribution for the network in the New York market.

“Time Warner Cable is an important partner to MundoFox” said Ibra Morales, President of MundoFox. “Today marks a milestone in our continuously growing distribution efforts. We welcome our new viewers in New York, who are now able to enjoy MundoFox’s unique, high-quality programming, bringing more choice to their Spanish-language entertainment programming options.”

Viewers will be able to enjoy a diverse array of original, high-quality productions, including, the family fun-filled game show ‘100 Latinos Dijeron’  with host Marco Antonio Regil, the international hit drama ‘Suleimán El Gran Sultán’, appointment news with ‘Noticias MundoFox con Rolando Nichols’, the hilarious comedy series ‘Familia en Venta’ starring Roselyn Sánchez & Carlos Espejel and much more.

“We are delighted that Time Warner Cable’s subscribers are now able to enjoy MundoFox’s programming in the comfort of their own home” said Luis Roldan, EVP/ COO of America CV, MundoFox’s New York affiliate. “We look forward to working with the New York Latino community as we become their destination of choice for quality entertainment.”

For additional information, please visit:

About MundoFox
MundoFox is a joint venture between Fox International Channels (FIC), 21st Century Fox’s international multimedia business, and RCN, the leading Latin American television network and production company belonging to Organización Ardila Lülle (OAL). Together FIC and RCN currently reach over 1.6 billion subscribers worldwide with original series, novelas, dramas, game shows, reality, news and lifestyle programming.  MundoFox is broadcast over-the-air on the network’s affiliate stations as well as through cable, satellite and telco providers in markets representing nearly 80% of U.S. Hispanic households.  MundoFox, headquartered in Los Angeles, CA, launched in fall 2012.

Tuesday, September 9, 2014

Executive’s Desk: Marketing to Hispanics requires awareness

Doing business in New Mexico requires an awareness of – and sensitivity to – the attitudes and preferences of people who identify as Hispanic or Latino, because this demographic represents a plurality of New Mexico’s population. Hispanics are 47 percent of the state’s residents – the largest percentage of any other racial or ethnic group.

In its annual statewide perception survey, the Garrity Group learned how Hispanics and Anglos feel about 17 industries and institutions and 14 professions and how people in both groups use different media for news, information and shopping.

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Friday, September 5, 2014

San Antonio Hispanic Chamber leading trade mission to Spain

A San Antonio Hispanic Chamber of Commerce delegation is currently in Spain to visit the cities of Málaga, Sevilla, Córdoba and Madrid.

The delegation includes the Hispanic Chamber staff, and representatives of Spanish multination corporation Abengoa (NASDAQ: ABGB), the City of San Antonio, Bexar County and The Borderplex Alliance. They left on Thursday, Sept. 4, but should return on Sept. 11.

Read full article

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