Friday, November 21, 2014

AHAA Leads Industry to Improve Hispanic ROI

FAIRFAX, Virginia, Nov. 20, 2014 /PRNewswire-HISPANIC PR WIRE/ -- An industry-wide initiative, led by the trade group AHAA: The Voice of Hispanic Marketing, seeks to get more granular into advertisers ROI measures of the Hispanic market. A new study, Refining Hispanic ROI, released today by AHAA finds that the rapid shifts in the Hispanic market coupled with the emergence of the Total Market Approach, demand that sales data and television measurement methods evolve or new models emerge to give marketers an accurate read on their Hispanic ROI.

The study – introduced last week at the ANA Multicultural Conference – is being led by AHAA and developed by Sequent Partners with funding from Univision, Telemundo and ESPN. It assesses and recommends best practices that would improve marketing mix models' ability to accurately evaluate the ROI of Hispanic efforts in any language or type of Total Market approach.

"This study awakens marketers to the limitations of current ROI inputs that most often short-change the power of the Hispanic segment," said Carlos Santiago, AHAA's research chair and president of Santiago Solutions Group . "Evolving the models will have a huge impact for everyone racing to deliver effective growth."

"Our philosophy is to triangulate across multiple metrics when analyzing an investment decision, balancing ROI with a broader set of brand growth metrics, which allows for a more informed decision," said Jeff Doud, Director, Marketplace Analytics, Kellogg Company.
To achieve better alignment and help marketers better discern ROI, the AHAA study calls for some changes to the current modeling to include:
Update television measurement models

AHAA recommends creating stronger Hispanic television audience measures for ROI modeling that provide similar granular measurements available at the national level down to the DMA level for both cable and broadcast. Marketers depend on this sensitive reads to direct local markets and shopper marketing efforts. In addition changes should integrate C3 ratings to provide precise measure for live broadcasts plus playbacks on DVRs after the live or original broadcast.

Increase precision of Hispanic sales data
AHAA recommends improving sales inputs and continuing to address undercounted sales data. Until relatively recent sales data enhancements, projected Hispanic sales estimates came from high density stores which may have undercounted the marketing impact and size of Hispanic sales. Compounding the problem is inadequate coverage of smaller stores like independent chains, bodegas and convenient stores which are not represented in ROI analyses and could account for 8-20% of Hispanic sales, depending on the brand and market. In addition, household purchase panels, a key source of Hispanic consumer sales insights, have been significantly expanded, but still may not be robust enough and may compromise Total Market strategy evaluations.

Improve overall Hispanic modeling practices

AHAA recommends adopting three key model levels: segment focused, Hispanic within Total Market, and a broader dashboard with Customer Lifetime Value (CLV). Some marketers look exclusively at investments in Spanish language media and resulting Hispanic sales and then add these results to their overall models. Others marketers measure the impact of Hispanic efforts only through their overall models – believing that lifts in Hispanic sales should be detectable at the broader market. Since it has been a challenge to reflect overall Hispanic media impact on overall Hispanic sales this creates an even greater error in a Total Market models compared to the Spanish segment models.

"One of the most surprising and unusual findings of the study showed there are no best practices in modeling approaches for Hispanic ROI," said Sequent Partners' Jim Spaeth . "We need to better align current Hispanic marketing mix models so that Hispanic marketing efforts are more accurately reflected in the overall ROI."

With the release of the study at the recent ANA Multicultural Conference, AHAA will continue to host in-depth conversations about Hispanic ROI practices with marketers and modelers with the goal of improving modeling. To continue the conversation, AHAA will host an open webinar to review this study on Wednesday, December 10th – for more information or to download the executive summary of this study, please visit http://ahaa.org. To follow all conversations in social media, please follow @ahaa and use the hashtag #refiningROI.

About AHAA: 
Founded in 1996, AHAA: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.

SOURCE: AHAA: The Voice of Hispanic Marketing

Hatuey® Beer Arrives In New York!

Coral Gables, Fla. – November 14, 2014 – As part of its centennial celebration, HATUEY® beer is now making its distinguished, Cuban style craft brew available in New York.  To commemo-rate the launch, a VIP reception is being held at a restaurant in Times Square on Monday, Dec. 1st from 7pm to 10pm.  The New York City market is the first stop to the brand’s eventual east coast expansion. 

Until now, it was sold exclusively in South Florida.  In order to expand the brand in the northeast, HATUEY® has proudly joined with a leader in the distribution industry, OAK BEVERAGES, INC.

The event will feature a live band playing Cuban music and a cigar roller, as a tribute to HATUEY beer’s culture and heritage, as well as its new brand ambassador, Camille Arroyo, the mirror image of the iconic Cuban beauty depicted in the painting, “Beer Me” by Abdul Delgado.  A round of the famous ale mentioned in many of Ernest Hemingway’s novels, will also be of-fered to the restaurant’s patrons that evening compliments of the 100-year-old brand.

“This is a very exciting time for the brand.  Its rich Cuban heritage is one I’m sure, New York will deeply appreciate and enjoy,” said Anler Morejon, HATUEY Brand Manager.  “In spirit with the holidays and in keeping with the HATUEY tradition of always giving back to its community, a toy drive will be held so attendees are asked to bring a new, unwrapped toy for children ages 3-13. They will then be donated to the Hispanic Counseling Center, a multi-service non-profit that pro-vides bilingual treatment services for chemical dependency and mental illness, as well as many youth and family programs, serving over 1,400 clients per month.”

About HATUEY® beer
Originally brewed in the Cervecería HATUEY in Santiago de Cuba in 1927, HATUEY was Cu-ba’s first premium beer. Joaquin Bacardi, a Harvard graduate with a degree in Chemical Engi-neering, was sent to Copenhagen in the early 1930s to learn the art and science of brewing, and became HATUEY beer’s first Brew Master. Named after the Indian chief, Hatuey, - the leader of the Taino tribe of Indians who lived in the early 16th century, from the island of Hispaniola- HAT-UEY originally sold 12 million cases. Expanding to meet the ever increasing demand for HAT-UEY, the Cervecería Modelo in Havana opened in 1947 and had such success that the expan-sion continued with a state-of-the-art brewery, Cervecería Central, that went on line in 1953. By the late 1950’s, HATUEY was the number one premium beer in Cuba and dominated the Cuban beer market.  Today, the craft, Cuban-style premium ale is brewed in small batches at a family-owned brewery in the United States following the traditional craft beer brewing technique, in-spired by the authentic Cuban taste. For additional information, visit www.hatuey.com.
The HATUEY® brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda.  Bacardi Limited refers to the Bacardi group of companies, including Bacardi Interna-tional Limited.


About BACARDI U.S.A., Inc.
Bacardi U.S.A. Inc., is the United States import and distribution arm of one of the world's leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDÍ® rum, the world's favorite and best-selling premium rum, as well as the world's most awarded rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR'S® Blended Scotch Whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin  in  the world; CAZADORES® 100 percent blue agave tequila, the number-one premium tequila in Mexico and a top-selling premium tequila in the United  States; MARTINI® vermouth, the world-leader in  vermouth; and other leading and emerging brands. For additional information, visit www.bacardiusa.com

For more information or to attend the event as media, please contact Maria Prieto, PR Director at Empress & Company, at Maria@empressco.com or 516-319-9576 or visit www.Hatuey.com.

Wednesday, November 19, 2014

Proud to announce the first film of Actress Paola Tonini, "The Hardest Love" by Director Henry B Roa, won the "People’s Choice Award" at the 2014 International Puerto Rican Heritage Film Festival.

New York, NY. November 18, 2014 – The award ceremony took place on November 16, 2014. During the closing ceremony, the best prize was awarded to "The Hardest Love".  Paola Tonini portrayed the leading role of "Melissa" alongside leading Actor Frankie Ramos. 

The importance of the award speaks volumes, because the public voted it as the best film in the festival. This marks the second award for this movie. Recently, the film was awarded the "The Buzz Award" at the Manhattan Film Festival.

About Paola Tonini
Paola Tonini is a professional and multi-talented actress, TV Host and Producer, who is known for her cheerful and charismatic personality! These skills make it easy to market/connect viewers and products she has represented. Recently, Paola could be seen in national commercials for "Assurance Wireless" (Virgin Mobile Division), as well in a national commercial for "Fidelis Care".  She has been recognized on numerous occasions as a Latino Leader and Role Model for various community organizations, newspapers and agencies.

Paola graduated from “Weist-Barron Studios” acting school in New York.  She has appeared in the famous channel "BIO" show "Watching the Detectives", in a comedy sketch from MTV3, several commercial campaigns for the popular show "Bridezillaz", in WETV Network, and "Rate My Space" on HGTV Network. Paola became the Latin American spokesperson for the brand "Tena" (feminine products).  She was also the spokesperson for "Hudson Toyota" in 2012, a role she held for over a year through infomercials in NY Telemundo Network.

In 2006, Paola began her career as a TV Host for a television show in English "En La Escena", where she soon became the senior producer, ending its cycle with that show in 2010. This led to becoming host and producer of "New York Latinos" in 2011, a show entirely in Spanish which aired on Azteca America New York.  Similarly, Paola was the NY based reporter for the show "Al Extremo" Azteca America which aired in Mexico, United States and throughout Latin America. In late 2011, Paola completed a special report for CNN on the formation of the new Global Logo for Human Rights, endorsed by legendary Actor, Robert De Niro.

As a model, Paola has conquered the Commercial general market too! With her "Girl Next Door" look, she has worked for world renowned brands such as Coca-Cola, General Electric, Apple iPod, Pantene, L'oreal, TJ Maxx, Heineken, USPS, and Zip Car Rental to name a few. Breaking further boundaries, Paola became the main image of the Italian brand “Menizzi Eyewear" in 2008. Her image has been captured in multiple national and international magazines, and television programs. Achievements which led her to being invited in 2011 to "The National Puerto Rican Day Parade". Paola was named "International Godmother" along with other well known recognized names such as former Mayor Michael Bloomberg and Actor-Comedian John Leguizamo.

Websites:
Paola Tonini: www.paolatonini.com
The Hardest Love: www.thehardestlove.com
International Puerto Rican Heritage Film Festival: www.iprhff.com

Bilingual Children’s Enterprises Launches Dual-Language E-Learning Platform for Hispanic Preschoolers

Avión Ventures, a mobile accelerator based in San Francisco supporting Latina entrepreneurs, invites Deborah Castillero to participate in their selective fall cohort to develop a mobile platform of her children’s property Tipi Tom Tales. Bilingual Children’s Enterprises is an e-learning platform utilizing a dual language model to help early learners improve their primary and second language acquisition skills. For Latinos, mobile is an important medium of choice as Hispanics spend 54 more minutes on mobile phones than non-Hispanics, while under-indexing noticeably for PC usage.

The problem Bilingual Children’s Enterprises is addressing is the “30 million word gap” between early learners growing up in professional homes and those from lower socio-economic status (SES) homes. For lower, Latino SES families these early learners are starting their academic experience in the achievement gap because of poor language skills. 

According to Castillero, “In a global economy understanding a second language is seen as an asset, not a deficit. With Latino English-Language Learners (ELLs), I want to accelerate their language acquisition skills in both English and Spanish to better prepare them for kindergarten and success in life. The dual language model is proven to help students in that capacity while also developing their cognitive skills.” Additionally, Castillero’s hopes Tipi Tom Tales will serve as an educational platform for the less than 50% of Latino children who don’t attend preschool.

Today, the US Hispanic market represents 17% of the total US population. One in every four babies born today has a Hispanic parent (Source: Pew Research Center, “The New Demography of American Motherhood,” May 2010) and ELLS are the fastest growing student population. In cities like Los Angeles, ELLs represent one-third of the student population; in NYC, Latinos represent nearly two-thirds of the city’s ELL population. According to the Hispanic Federation’s recent Education Summit (9/22) and policy blueprint, “NYC must make improving ELL education an immediate citywide imperative…as far too many ELLs in NYC are not being provided with the linguistic and education support they need to succeed academically.”

Bilingual Children’s Enterprises is also developing a video series featuring Tipi Tom Tales; self-described as where “Dora the Explorer meets Rosetta Stone.” Her demo video can be viewed on tipitomtales.com or on YouTube. Her team consists of Ricardo Arnaiz, winner of the Academia Mexicana Ariel award, Jill Cozza-Turner, an Emmy-Award winner writer and Zulmaris Diaz, Ph.D, an expert educator in dual language and bilingual education.

Boys & Girls Clubs Of America And Comcast Nbcuniversal Announce Major Partnership And The Launch Of The My.Future Technology Initiative

Boys & Girls Clubs of America (BGCA) and Comcast NBCUniversal announced that they have entered into a five-year national partnership valued at tens of millions of dollars in cash and in-kind support. This is the largest partnership between Comcast NBCUniversal and BGCA and includes the launch of My.Future, a new technology initiative designed to teach Club members about our digital world and ignite their passion for technology. 

Comcast NBCUniversal is the Presenting Sponsor of My.Future, which is available to the nearly 4 million youth served by more than 4,100 Boys & Girls Clubs. My.Future allows Club members to select from more than 40 activities that reinforce digital literacy, including areas of exploring the web, communicating with others digitally and building media. Additional experiences allow members to explore advanced topics, such as robotics, coding and game design. My.Future is part of BGCA’s Great Futures Campaign, launched in July to call attention to the crisis facing kids and elevate the role of out-of-school time in reversing negative trends and empowering more youth toward success through enriching after-school and summer programs.

To celebrate this exciting announcement, Comcast NBCUniversal has renovated four Boys & Girls Clubs, located in Chicago, Philadelphia, San Francisco, and Washington, DC, with state-of-the-art technology that reflects today’s mobile environment, including computers, tablets, smartboards, digital cameras, music studio tools and video-editing technology.  In addition to providing this new technology to each of these Clubs, the Comcast Foundation also provided on-site renovations, including new paint, furniture and structural repairs.

“Today’s young people are digital natives, born into a world where technology is ever-present and constantly changing. In order to ensure great futures for all our youth, it is our job to keep up to date with technology and make sure it reaches the communities that need it most,” said Jim Clark, President and CEO of BGCA. “Through our partnership with Comcast NBCUniversal, My.Future will give Club members the technology skills needed to pursue promising careers and thrive in today’s digital world.”

“We are proud to partner with Boys & Girls Clubs of America to teach youth about the endless possibilities that technology offers, while helping to bridge the digital divide,” said David L. Cohen, Executive Vice President, Comcast Corporation. “We have supported local Boys & Girls Clubs for nearly 15 years because they truly make a difference in the lives of children across the country, inspiring youth to reach their full potential through hands-on programs that encourage children to explore and innovate.”

Additionally, through the new partnership, Comcast will provide in-kind support that will include national airtime for BGCA’s public service announcements to communicate the benefits Boys & Girls Clubs provide to youth most in need during out-of-school-time. 

By partnering with BGCA, Comcast NBCUniversal is harnessing the power of technology and the Internet to expand digital literacy and help conquer the digital divide. Since 2011, Comcast and the Comcast Foundation have dedicated more than $200 million in cash and in-kind support to fund digital readiness initiatives nationwide, reaching more than 1.75 million people through non-profit, digital literacy partners, including Boys & Girls Clubs of America. 

According to STEMConnector.org, STEM jobs in the U.S. are expected to grow nearly twice as fast as other fields by 2018. There will be more than 8 million STEM jobs in the U.S. by 2018, but 3 million of them may go unfilled because of a lack of people with required skills. The project-based learning experiences that are a part of My.Future will introduce more young people to STEM-related activities to help address this large, unmet need.

About Boys & Girls Clubs of America
For more than 100 years, Boys & Girls Clubs of America (GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, more than 4,100 Clubs serve nearly 4 million young people annually through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun, friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at http://www.bgca.org/facebook and http://bgca.org/twitter.

About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA, CMCSK) is a global media and technology company with two primary businesses, Comcast Cable and NBCUniversal. Comcast Cable is the nation's largest video, high-speed Internet and phone provider to residential customers under the XFINITY brand and also provides these services to businesses. NBCUniversal operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks and Resorts.  Visit www.comcastcorporation.com for more information.

About the Comcast Foundation
The Comcast Foundation was founded by Comcast Corporation in June 1999 to provide charitable support to qualified non-profit organizations. The Foundation primarily invests in programs intended to have a positive, sustainable impact on their communities. The Foundation has three community investment priorities—promoting service, expanding digital literacy, and building tomorrow’s leaders. Since its inception, the Comcast Foundation has donated more than $153 million to organizations in the communities nationwide that Comcast serves. More information about the Foundation and its programs is available at www.comcast.com/community.

Friday, November 14, 2014

New York’s Foremost Sugar Daddy Launches Papilindo.Com, World’s First Latino Sugar Daddy Website At Masquerade Ball At Copacabana On Nov 19 To Highlight Puerto Rican Heritage Month

Wealthy men and beautiful young women are invited to meet during Puerto Rican Heritage Month at a Masquerade Ball hosted by Alan “Action” Schneider, New York’s most prominent Sugar Daddy, on Wednesday, November 14, 2014, 7:30pm-1:30am at Copacabana, America’s most famous Latin Venue, 268 W 47th St., New York City.

Papilindo.com, the world’s first Latino Sugar Daddy website, will launch at this party. “The sugar daddy lifestyle, where a successful man wants to enamor and enrich a beautiful young woman’s life is nothing new and in fact is even expected in the Latino culture,” says Alan “Action” Schneider, originator of the new Papilindo website. “We have partnered with SugarDaddyforMe.com, the world’s largest sugar daddy website (five million members), to instantly populate Papilindo.com.”

The November 19 party features:

Complimentary gourmet food station, 8pm-8:45pm 
Caribbean Dominican Carnival Dance Troupe 
Live DJ and Live Salsa and Merengue Band 
Live Fashion Show by internationally acclaimed Latin designers 
Raffles of over $10,000 in gifts and prizes 

Invited celebrities include Maxi Priest, Mario Winans, El Hadj Douf, Tiki Barber, Stephanie Ovadia, Members of the Bob Marley Family, Internationally acclaimed songstress Ms. Bodega singing the new Papilindo song and leading the accompanying follow along Zumba Dance. Latin recording artists Peter Pana, King Blak, Allen Alejandro, Castro and Gambino, and Flama 507 singing their hits live, Beauty care, Financial, Real Estate, and other industry sponsors with display tables giving out thousands of dollars of free gifts, gift certificates, and incentives 

The event is co-sponsored by Dr. Juan Gargiulo’s Age Focus Medical Group Team, Citipak Delivery Solutions, Maui Tanning Salons, Sonic Fusion Credit Card Processing, Invicta Watches, Charles Tyrwhitt Clothier, Copa Vino Wine, Mako Shark Vodka, RDPLex Films, and sugarDaddyForMe.com.

Over 1,000 persons are pre-booked and expected to attend this event, where business intersects with pleasure in one amazing night club in the heart of Times Square. The cost of attendance is $50 for both ladies and gentlemen. Anyone wishing tickets or more information may visit www.alanactionspanishheritage.eventbrite.com or call 1-855-alanacton, x5.
Alan Action is the creator of Sugar Daddy University, based in New York City. He is frequently a guest with the news media. Alan Action is available to the news media by calling 516-247-6447 x5.

Thursday, November 13, 2014

Amanda Smith Caterers from Darien, CT was featured in New York Magazine’s Weddings Winter 2015 edition.


The article titled “My Italian, Persian, Mexican, Thai, Jamaican Wedding: menus from around the world courtesy of five local caterers” by Emma Whitford and photographed by Bobby Doherty highlighted Amanda Smith Caterers original, creative and delicious Mexican dishes prepared and designed by head chef Federico Perez. 

The menu consisted of: mini taco trio (1)cauliflower with ancho chilies and crema mexicana (v), (2) roast duck with mango salsa and (3) poblano chili, corn & zucchini with salsa verde (v); almond coriander soup with tortilla strips (v); and chicken with apricot almond mole, quinoa and sautéed zucchini.

“The magazine requested as many vegetarian options as we could provide. Mexican food is full of vegetarian options, but thanks to the myriad of spices, nuts, and chilies in the recipes, one can easily come up with interesting alternatives to the traditional dishes.” says Amanda Smith, owner and operator of Amanda Smith Caterers.

“We have been making the almond coriander soup prior to my joining the company, it was actually my predecessor’s recipe, and I thought that there was no way that his recipe could work as it is so simple but, in fact, it is one of the best soups we make. Very subtle and always an eye popper whether we serve it as a soup shot or first course” ads Executive Chef, Federico Perez.

Amanda was born in Mexico to an American Mother (from Boston) and Mexican father who met at Georgetown. She grew up between Mexico City and New York, attended the hotel & restaurant school at Cornell University and then spent 17 years living and traveling all over the world. “I actually sent Emma (at New York Magazine) a Thai menu as well” says Amanda “I spent a year and a half living in Bangkok when I worked at the Mandarin Oriental and I love to prepare Thai food when we have the chance. Actually, our first party in Greenwich in 2011 was Southeast Asian, from soup to nuts, a fundraiser for 250 guests for the not for profit organization, Room to Read. She must have liked the Mexican one more!”

Amanda Smith Caterers is a full-service catering and event planning company established in New York in 2002 that expanded to Connecticut in 2011. “Expanding to Connecticut was a dream and our charming new location on the Post Road is just perfect,” says Amanda Pilar Smith, owner. “We love the town, the community, and the easy access from the I–95,” she says, referring to the space they moved into in March of this year just off exit 11. 

Servicing both corporate and private clientele, Amanda Smith Caterers provides individualized attention to every client. From intimate dinners at home, to corporate luncheons, and weddings for 500, Amanda is always involved “When thinking about our menus, we pay careful attention to our clients wishes, the seasons, and what is fresh.

We have established a great relationship with an organic farm in Fairfield run by the Grant family where we source much of our produce”, she adds. 

Amanda Smith Caterers
1480 Post Road
Darien, CT 06820
tel. 203 202 7669
unique@amandasmithcaterers.com
www.amandasmithcaterers.com
contact: Amanda Pilar Smith

Wednesday, November 12, 2014

FC BAYERN & GPS Announce Youth Partnership in the US

FC Bayern Munich and Global Premier Soccer (GPS) have announced an extensive partnership that will bring Bayern’s famed Youth Academy to more than 55,000 kids in the United States. The grassroots initiative is the next step in FC Bayern’s commitment to engage the wider US soccer community. 

It will bring its youth development knowledge, including its coaches, curriculum, official uniforms and most importantly, principles and culture, to more than 55,000 kids and 5000 coaches in over 75 GPS-supported clubs across 11 states.FC Bayern has developed a number of current World Cup champions through its Youth Academy including Bastian Schweinsteiger, Philipp Lahm and Thomas Müller, and the same training that helped shape their development will now be available to kids in the United States. 

Through the partnership with GPS, FC Bayern’s Youth Academy coaches will be in the US on a regular basis to facilitate a real know-how transfer to GPS coaches as well as to provide ongoing access to FC Bayern’s Youth Academy curriculum. FC Bayern will also establish Player Identification Programs throughout the US to identify players that will go on trial in Germany every summer.“I arrived at FC Bayern’s academy at the age of 11 and everything was already set up very professionally. Without the youth team I couldn’t have achieved everything I’ve achieved so far,” said Bayern captain Philipp Lahm. 

Just as Lahm got his start early, FC Bayern and GPS are hoping to provide kids in the US with the same skillset and platform to reach their potential. “The soccer education of a world champion player starts at a very young age, which is why it is important to provide kids with exceptional training early in their development, as we have done at FC Bayern Munich’s Youth Academy for decades,” noted Wolfgang Dremmler, Head of FC Bayern Munich Youth Academy.

In July 2014, FC Bayern opened a US office in New York City to expand its footprint in the US and engage the millions of fans living there, including one of the most important fan groups there is, kids. “We are excited to partner with GPS, a leader in the youth soccer space, on this first of many initiatives we will be undertaking to foster a deeper connection with not only Bayern fans but all soccer fans in the US,” said Rudolf Vidal, Managing Director of Bayern’s US office.

The partnership will give GPS a unique platform to provide expert training that will benefit thousands of young kids in multiple ways, as CEO Joe Bradley pointed out, “The fact that 5 players in the starting 11 for Germany at the World Cup came through the FC Bayern Youth Academy speaks for itself. It is also important to note that Bayern also has a professional women’s team, and we look forward to the impact of this partnership on both our male and female players.”

About GPSFounded in 2001, GPS is one of the largest and most successful soccer organizations in the United States and provides player development programming in 11 states. Their mission is to establish a new and unique player development model in the US and produce players who can compete at the highest level of world soccer. Find out more about GPS here. 

Monday, November 10, 2014

11 Marketing Trends To Watch For In 2015

The fundamentals of marketing are always going to be the same, but with the landscape changing at the speed of technology, what matters most now is how one activates the fundamentals. Smart marketers know that they need to get ahead of the trends and anticipate the next big things, or else be devoured by their competitors. Here is what I believe could be some of the most interesting developments next year:

Transparency will become the most important tool of marketing. Consumers are going to continue to exert power and influence. The idea of radical transparency is something that few brands are taking advantage of now, and most brands fight it

Read full article

Thursday, November 6, 2014

Hispanic Shoppers Embrace Mobile Shopping

Businesses wanting to increase their mobile sales this holiday season should try targeting more Hispanic shoppers, new research finds.

Hispanic consumers in the United States are more likely than non-Hispanic shoppers to make purchases via a smartphone or tablet, according to a new report from eMarketer. The research from August revealed that 52 percent of Hispanic shoppers purchased clothes on a mobile a device in the past month, compared to just 38 percent of non-Hispanic consumers. Additional areas where Hispanics outpaced others in their mobile shopping this summer included electronics, music and movie tickets.

Read full article

Wednesday, November 5, 2014

Javier Garcia Joins Comcast as Vice President and General Manager of Multicultural Services

Philadelphia, PA ¬ November 5, 2014 ¬ Javier Garcia will join Comcast Cable as Vice President and General Manager, Multicultural Services. Garcia will report to Marcien Jenckes, Executive Vice President of Consumer Services for Comcast Cable and be responsible for directing, designing and implementing Comcast¹s multicultural services strategy across all Xfinity products. In this role, he will drive the long-term product vision and strategy and collaborate with various Comcast divisions, regions and business unit partners to develop competitive pricing, positioning and marketing strategies.

³Our customer base is becoming more diverse every day and multicultural services is a very important part of our overall brand strategy,² said Mr. Jenckes.  ³Multicultural audiences have taken the lead in social media usage and mobile technology adoption rates so Javier¹s digital experience makes him the perfect choice to lead our team.  His proven track record serving the U.S. Hispanic and Latin American markets will help ensure we continue to deliver compelling products and bring dynamic multicultural content to Xfinity customers, wherever and whenever they want it.²

In the last three years, Comcast launched the Xfinity Latino Entertainment Channel, the industry¹s only interactive Spanish-language channel dedicated to helping Latino customers maximize their experience while navigating and accessing the many available options; developed new triple play packages focused on its multicultural customers; and launched four new digital experiences (www.xfinity.com/asia, www.xfinity.com/black, www.xfinity.com/latino and www.xfinity.com/lgbt)  designed to help its diverse customers find and discover relevant programming and content.

Garcia joins Comcast from Yahoo! where he was the General Manager of its U.S. Hispanic business and led monetization, partnerships and operations for the company¹s premium media, programmatic, and native advertising businesses.  During his eight years there, he also served as the Senior Director of Marketing Solutions for Y! Hispanic Americas leading the organization responsible for digital branded entertainment and display advertising solutions in the region.

Garcia holds an MBA from The Wharton School of Business, an MA in International Affairs from the University of Pennsylvania and a BS in Civil Engineering from Universidad de Los Andes (Colombia).

About Comcast Cable:
Comcast Cable is the nation's largest video, high-speed Internet and phone provider to residential customers under the XFINITY brand and also provides these services to businesses.  Comcast has invested in technology to build an advanced network that delivers among the fastest broadband speeds, and brings customers personalized video, communications and home management offerings. Comcast Corporation (Nasdaq: CMCSA, CMCSK) is a global media and technology company. Visit www.comcastcorporation.com for more information.

Tuesday, November 4, 2014

mun2 TO RELAUNCH AS “NBC UNIVERSO” CABLE NETWORK, DELIVERING MORE WORLD-CLASS ENTERTAINMENT AND SPORTS TO LATINOS

LOS ANGELES, Nov. 4, 2014 – NBCUniversal’s Hispanic cable network mun2, which this year has launched a collection of new, exciting sports and entertainment options for Latinos, announced today the next major step in its evolution, as mun2 will rebrand to become NBC UNIVERSO on Sun., Feb. 1, 2015, the day it becomes the home of the exclusive Spanish-language telecast of Super Bowl XLIX in the U.S.

Illustrating its new branding, the network will also introduce a bold logo that features NBC’s iconic peacock, a widely recognized media brand. NBC UNIVERSO will showcase top sports action from around the world, as well as high-quality entertainment, music, series and storytelling that is emotional and edgy, and connects with U.S. Hispanics.

“Our prominent new name and logo reflect to the world that we are NBCUniversal’s modern general entertainment cable channel for Latinos,” said Rubén Mendiola, President, mun2. “We will super-serve this community with a universe of exciting viewing options in ways that are compelling and culturally relevant for Latinos. Through this strategy, we are building a high-quality cable TV channel that we believe distributors are ready to embrace, advertisers are ready to support, and viewers will be drawn to.”

"mun2's transformation into a high-demand cable network is one of our top company priorities,” said Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal. “Today’s announcement marks another important step in this transformation and, with the support of NBCUniversal, mun2 is now clearly well positioned to better serve its stakeholders across all its platforms. Our commitment to the U.S. Hispanic market is stronger than ever and the relaunch of mun2 as NBC UNIVERSO is a direct reflection of that pledge.”

During the past several months, mun2 has introduced new entertainment and sports options to begin the network’s transformation. In September, it launched the first of 100 matches it will air of the 2014/2015 season of the Barclays Premier League (BPL), as well as the first of five NFL games to air o.n the network this season. Also in September, key to watching sports in its full brilliance, mun2 became available for distribution in HD.

In addition to the NFL and BPL, NBC UNIVERSO will further expand its sports programming lineup as it plans to capture highly anticipated international-level sports for today’s Latinos. Partnering with NBC Sports Group and Telemundo, NBC UNIVERSO will cover four FIFA World Cup events in 2015: Men’s FIFA U-20 World Cup, hosted by New Zealand from May 30 to June 20; FIFA Women’s World Cup™ played in Canada from June 6 to July 5; Men’s FIFA Beach Soccer World Cup hosted by Portugal from July 9 to July 19; and FIFA U-17 World Cup played in Chile from October 17 to November 8. NBC UNIVERSO also will exclusively showcase The Rio 2016 Olympic Games, The NASCAR Mexico Toyota Series and WWE programming hits WWE Raw and WWE Smackdown in Spanish.

On the entertainment front, building on the popularity of A Toda Gloria – a signature series that gives viewers an exclusive all-access look into the life of international Latin music icon Gloria Trevi, both on- and off-the-stage – as well as Larrymania and Fugitivos de la Ley, NBC UNIVERSO will continue to develop and deliver a broad mix of compelling original, signature and acquired series and reality shows. Blockbuster movies and hot music offerings aimed at a modern Latino audience will also be key programming pillars of NBC UNIVERSO. Specific entertainment programming details will be released in early 2015

Monday, November 3, 2014

Two Univision-branded retail stores to open at LAX

Spanish-language media company Univision Communications' campaign to raise its profile is taking flight with retail stores planned for Los Angeles International Airport.

Early next year, two Univision-branded retail outlets are scheduled to open in LAX's revamped Terminal 2. The specialty stores, which will sell snacks, newspapers, sweatshirts, toothpaste and other merchandise, represent Univision's foray into retail stores.

The move is the latest by the New York company to market itself beyond the traditional TV screen.

Read full article

New York Times: Should Black And Hispanic Men Be Banned From Chatting Up White Feminist Women?

By now, you’ve probably seen the viral video in which the frumpy woman with the “Flashdance” hair walks around the streets of New York City getting catcalled.

The hidden-camera video was released last week by Hollaback, a group that bills itself as “an international movement to end street harassment.” The video documents the woman, 24-year-old actress Shoshana Roberts walking the streets of New York for 10 hours as she claims to be the victim of some 100 instances of harassment.

Read full article

Monday, October 27, 2014

Krispy Kreme marks entry in South America with three-story doughnut factory

Krispy Kreme today opened its first store in Bogata, Colombia, in partnership with franchise partner IRCC Ltda., a subsidiary of VA! Group. The shop also marks the brand’s entry into South America.

“It feels incredible to be the first Krispy Kreme franchisee in South America. We are eager to introduce this beloved brand and Krispy Kreme’s great-tasting doughnuts to the people of Bogota,” VA! Group President Krispy Kreme today opened its first store in Bogata, Colombia, in partnership with franchise partner IRCC Ltda., a subsidiary of VA! Group. The shop also marks the brand’s entry into South America.

“It feels incredible to be the first Krispy Kreme franchisee in South America. We are eager to introduce this beloved brand and Krispy Kreme’s great-tasting doughnuts to the people of Bogota,” VA! Group President Felipe Baptiste Liévano said in a news release. “We are confident that our fellow Colombians will enjoy the melt-in-your-mouth deliciousness of the hot Original Glazed doughnut, and that the unique in-store experience of the Doughnut Theatre will bring smiles to the faces of guests of all ages.”

Located in Bogota’s Pepe Sierra neighborhood, the 5,100-square-foot Doughnut Factory’s three levels feature indoor and terrace seating for 150 guests accessible by a glass enclosed stairwell and elevators. said in a news release. “We are confident that our fellow Colombians will enjoy the melt-in-your-mouth deliciousness of the hot Original Glazed doughnut, and that the unique in-store experience of the Doughnut Theatre will bring smiles to the faces of guests of all ages.”

Located in Bogota’s Pepe Sierra neighborhood, the 5,100-square-foot Doughnut Factory’s three levels feature indoor and terrace seating for 150 guests accessible by a glass enclosed stairwell and elevators.

Sunday, October 26, 2014

DiversityInc Presents Special Awards Honoring Extraordinary Companies for Diversity Management

New York (October 22, 2014) – DiversityInc announced honors last night for seven U.S. companies that showcase best practices for workplace diversity. Top executives from some of the largest and most successful companies operating in the United States accepted their awards at a dinner held at the New York Marriott Marquis. Suppliers, customers and employees also attended the conference and
dinner to network and share best practices.

The DiversityInc Special Awards winners are:

• Global Diversity: Accenture
Accepting Award: Stephen J. Rohleder, Group Chief Executive—North America
• Supplier Diversity: Wyndham Worldwide
Accepting Award: Stephen Holmes, Chairman and CEO
• Mentoring: Sodexo
Accepting Award: George Chavel, President and CEO
• Diversity Councils: EY
Accepting Award: Stephen Howe Jr., Americas Managing Partner
• Diversity-Management Progress: Novartis Pharmaceuticals
Corporation
Accepting Award: Christi Shaw, President
• Inclusive Culture: MasterCard Worldwide
Accepting Award: Ajay Banga, President and CEO
• Employee Resource Groups: Merck & Co.
Accepting Award: Willie Deese, Executive Vice President and
President, Merck Manufacturing Division

“In order to earn one of our special awards, a company needs to demonstrate full commitment to diversity, starting at the top,” explained DiversityInc Founder and CEO Luke Visconti. “These companies have proven time and again that they get it. The executives who accepted the awards take a hands-on approach to priorities like building meaningful employee resource groups and supporting
compensation incentives for meeting diversity goals.”

Earlier in the day, DiversityInc hosted a conference on Building Your Diversity Brand: How to Improve Pipeline, Talent Development and Supplier Diversity.

For a full agenda and list of speakers, presenters, and awardees, log on to:
http://www.diversityinc.com/2014specialawardsagenda/

The event was made possible thanks to sponsors: AT&T, Caterpillar, Cox Communications, Marriott International, MasterCard Worldwide, Novartis Pharmaceuticals Corporations, and Wells Fargo.
Today, 

DiversityInc hosts its 2014 Culturally Competent Healthcare Event. With panels, speakers and networking events, topics for the day include increasing the pipeline for minority physicians, using diversity as a driver to achieve better outcomes, addressing emerging patient needs, best practices for hiring and supporting veterans.

For a full agenda and list of panelists, log on to:
http://www.diversityinc.com/2014healthcareeventagenda/

The Healthcare event was made possible thanks to sponsors: Merck, Novartis, Novant Health, CVS Caremark, Mount Sinai, and Sodexo. 

About DiversityInc: DiversityInc’s mission is to bring education and clarity to the business benefits of diversity. The DiversityInc Top 50 Companies for Diversity list began in 2001; at the same time many corporations were beginning to understand the business value of diversity-management initiatives. The 2014 Top 50 Companies for Diversity results were announced on April 22nd and are
featured at http://www.diversityinc.com/top50 and in DiversityInc magazine. 

For more information, log on to www.diversityinc.com,

Wednesday, October 15, 2014

U.S. Census Bureau: Changing Nation, Percent Hispanic of the U.S. Population from 1980-2050

WASHINGTON, Oct. 15, 2014 /PRNewswire-USNewswire/ -- National Hispanic Heritage Month celebrates and recognizes the contributions Hispanic Americans have made to American society and culture. In September 1968, Congress authorized President Lyndon B. Johnson to proclaim National Hispanic Heritage Week, and then expanded the observance in 1989 to a month long celebration (Sept. 15 – Oct. 15). In commemoration of Hispanic Heritage month, a news graphic provides a look at the growth of the Hispanic population from 1980 to 2013 and projections of the population to 2050. http://www.census.gov

SOURCE U.S. Census Bureau


Friday, October 10, 2014

National Latino Advocacy Groups And Leaders Share Support For The Highly Entertaining Family Comedy Cristela For Its Postive Portrayal Of A Latino Family On Abc Network

As the Latino community continues to struggle to tackle critical issues adversely affecting the community, Members of NHLA, the umbrella organization for the 39 leading Latino organizations unanimously consented their support for the new family comedy CRISTELA for it’s positive portrayal of a Latino Family.   CRISTELA premiers on the ABC Network on Friday, October 10 at 8:30 PM and is co-created, co-executive produced, written by and stars Mexican American comedian Cristela Alonzo.

On the show, Cristela's dream of becoming a lawyer is something her traditional Mexican-American family doesn't quite understand. She's entering her sixth year of law school after juggling home obligations and working multiple jobs to pay her way.

Cristela Alonzo hails from South Texas and hers reads like a Cinderella story.  Growing up poor in an abandoned diner for the first 6 years of her life, Cristela is living the American dream.   The family comedy is based on her life and stand up routine and shows an American Latino Family that consists of a law school student, a small business owner, their multi-generational family - all working hard chasing their American dream.

Latino Leaders from across the country express their support for CRISTELA for what they believe will be a positive impact for the community:

“By supporting a show poised to change the paradigm of how Latinas are portrayed on television, we can make a difference as we advocate for laws and policies to advance the Latino community,” said Hector Sanchez, chair of the National Hispanic Leadership Agenda and Executive Director of the Labor Council for Latin American Advancement. 

“It makes my heart swell with pride to see a fellow South Texan, and former constituent, representing our rich and vibrant culture in television media,” said Rep. Rubén Hinojosa, Chair, Congressional Hispanic Caucus (CHC).  “Cristela’s efforts to rise from a poor upbringing, to become a successful stand-up comedian, and now to have her own television show, are equivalent to the hard work that all Latinos in America put forth to achieve the American dream.  I will be watching and look forward to many successful seasons.”

“I am thrilled to finally see the life of an amazing and talented Latina like Cristela manifest itself in a network television show,” said Esther Aguilera, CHCI President & CEO.  “We have a unique opportunity as a Latino community to support this show and ensure it is successful.  The impact of having positive Latino role models on television for our young Latinos to look up to is immeasurable.”

"At a time when Washington and the rest of the nation are polarized on almost every issue, here comes a television show - a comedy no less - poised to break down barriers and spark some needed water cooler dialogue," stated Jose Calderon, President, Hispanic Federation. "With it's witty script and very relevant subject matter, ABC's Cristela is a beautiful and hilarious portrait of the American Latino family that has the promise to be our generation's Cosby Show."

“As the head of an organization that promotes leadership, Cristela serves as a role model on and off the screen through her new program on ABC, especially to Latinas.  Her personal story is inspiring and to have her being the only Latina to write, produce and star in a sitcom makes anything seem possible for creative young Latinos with ganas.  On the screen, I’m thrilled to have her profession be in law and not the stereotypical professions Latinos normally get.  I also like the dynamic of an old-school Latino family mixed with younger generation perspectives which makes for a compelling and entertaining show.”  Antonio Tijerino, President & CEO
Hispanic Heritage Foundation

“The Cristela show on ABC featuring the electrifying Cristela Alonzo is one of the best new comedies on network TV in decades,” stated LULAC National Executive Director Brent Wilkes. “The production showcases positive portrayals of Latino characters while remaining incredibly entertaining for all audiences at the same time. It’s a home run for ABC.”

"Cristela is a welcome addition to the television schedule," stated Thomas A. Saenz, MALDEF President and General Counsel.  "By eschewing stereotype in favor of depicting an American Latino family that works hard, has ambition, and experiences the typical family mixture of love and conflict, the show can make a real contribution to improving intergroup understanding in our nation."

"Cristela Alonzo is smart, funny, engaging, and fiercely proud of who she is.  With one of the most diverse casts and staff on her new TV show CRISTELA, we couldn't ask for a better representation of our community in primetime.  Tell everyone you know to watch this show!" Janet Murguia, (NCLR) National Council of La Raza, President and CEO

“It's never been more important for kids to see themselves in television, movies and literature.  Cristela, a law student; a confident woman; a woman with a family full of love and laughter and conflict, will be a story that connects to Latino and non-Latino families.  Bien hecho” Lily Eskelsen Garcia, President, (NEA) National Education Association

 “How media depicts Latinos matters because the way we are perceived is the way we will be treated in our society,” stated Alex Nogales, president and CEO of the (NHMC) National Hispanic Media Coalition. “As Latinos, we have an opportunity to make a national impact by tuning in to Cristela. It’s time for television to reflect the reality that Latinos are an integral part of the American social fabric."

"The research is irrefutable - the media influences how people of color are perceived.   And Latinos, especially Latinas, have long been absent or stereotyped in mainstream media, stymieing the cultural shift necessary to improve the lives of American Latinos and reflect our integral position in the social fabric of the U.S.  Cristela is more than justa hilarious story of a modern American Latino family, it is groundbreaking and exciting because, for once, a Latina is telling her own story in mainstream English-language media, paving the way for a greater understanding of the community on a whole,"   Jessica J. Gonzalez, (NHMC) National Hispanic Media Coalition's Executive Vice President and General Counsel

Cristela is going to change your world! Through humor and raw honesty, this new breath-of-fresh-air show invites us to experience her story of Latina women, and their families, untold on national television. This moment is larger than “Cristela”, larger than any individual character or story, because although she never supposes to speak for all Latinos, her work is allowing people to peek behind the curtains and into our lives. The stories Cristela shares through her television show, and in person, are inspirational and moving. She dares to dream big, and is unapologetic about her lived truth. I am an instant fan of hers. This show will be transformative for Latinos in popular culture.  NYC Councilmember Carlos Menchaca 

Tuesday, October 7, 2014

3 ways to generate more profits by marketing to Hispanics

I recently met with a marketing executive from a luxury automotive brand who thought that since the average customer who buys his cars have a household income of $100,000-plus, Hispanics wouldn’t be able to afford them.

When I asked him the cost of his lowest model, he said they started at $35,000.

Guess what: Hispanics buy Toyota Avalons at $39,000; GMC trucks at $50,000; Lexus starting at $37,000.

Read full article

Monday, October 6, 2014

Luis Gallardo, new CEO at Thinking Heads Americas

MIAMI, Oct. 6, 2014 /PRNewswire/ -- With determination to drive the expansion of Thinking Heads Americas, as of October 1st, the first operator in the Hispanic world specializing in the global market of ideas, Luis Gallardo, has been established as Chief Executive Officer and a member of the Board of Directors.

"Luis Gallardo is the perfect person to direct the expansion of Thinking Heads in the U.S. and Latin America, his multinational experience creating brands and strategic communication and marketing programs with global impact is unique and truly impressive," notes Daniel Romero-Abreu, Founder and President of Thinking Heads Group.

Luis Gallardo will be building the capacities needed to win the confidence of a potential of US$ 2.5 billion market including in-person, digital, literary and trending content, aspiring to turn Thinking Heads into a Thought Leadership Hub on a global scale through the development and exploitation of its unique model for managing personal positioning.  

The Board of Directors of Thinking Heads Americas also features prominent personalities from the world of finance in Miami such as Jose Castellano, director of Pioneer Investments, Eduardo Rabassa, director of Amrop Seeliger and Conde US, as well as Eric Bergasa, partner at Tagua Capital; Alex Blochtein, international manager of Nortek; Pete Pizarro, CEO at Whitney International University Systems; Ignasi Puig, CEO at SCPF America; Gustavo Cisneros and Steven Bandel, President and Vice President of Cisneros.

For the past two years, Luis Gallardo has been acting president for consumption and brand marketing at Burson-Marsteller for EMEA, as well as Director of Global Brand Strategy at BAV Consulting, both companies in the Young & Rubicam group. From 2004 to 2012 Luis Gallardo was Global CMO at Deloitte, where he directed brand, marketing and communication strategy in more than 150 countries. Luis is also a counsellor for tech and entertainment start-ups such as Webrand, Shore and Hollywood Domino.

He is the author of, Brands & Rousers, The Holistic System to Foster High Performing Businesses, Brands & Careers, which was awarded the Axiom silver medal as the best marketing book in the world in 2013. Luis Gallardo holds an MBA from IMD in Switzerland, and a Master's in International Relations from the University of Lancaster in the United Kingdom.

For more information contact:
Thinking Heads Americas americas@thinkingheads.com +1 (305) 424-1320


SOURCE Thinking Heads Americas

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