LatinVision Media Business News

Thursday, February 23, 2012

Premier Organization for Hispanic Business Professionals Elects Innovative and Passionate Leadership for National Board of Directors

DALLAS, Feb. 23, 2012 /PRNewswire via COMTEX/ -- The National Society of Hispanic MBAs recently announced the election of new leadership for its national board of directors.



Yvonne Martin, Director for Strategic Accounts of the Integrated Business Solutions team at United Technologies Corp., is the new board Chair. Stuart Jara, Managing Director of Inti Associates, is the new board Vice Chair.
"Yvonne and Stuart both bring diverse leadership experience and a commitment to NSHMBA's mission to advance Hispanic leadership through graduate management education and professional development," said NSHMBA Chief Executive Officer Manny Gonzalez. "Their commitment will allow us to reach our goals for growth and innovation."
In addition to this new role, career highlights for Martin include her induction into the New York City YWCA's Academy of Women Leaders in 2007, and her co-founding the UTC Hispanic Leadership Forum in 2002. Her achievements with NSHMBA during the last 14 years include helping launch the Women's Leadership Network at the 2010 conference, serving as president of the Connecticut Chapter, and chairing the NSHMBA Foundation Board of Directors.
Jara has been a member of NSHMBA for 18 years since first joining the organization as an MBA student. He has previously served on the NSHMBA leadership task force and on the strategy committee.
Both Martin and Jara have specific objectives in mind as they take on board leadership.
"I am energized by the recent development of a new strategic plan and want to contribute to the organization by ensuring its execution," Martin said.
"I will work with the national office, chapter leaders, members, and my board colleagues to deliver our strategy and our mission, to make our vision a reality," Jara said.
NSHMBA national board members are chosen for four-year terms through a formal selection process. For more information about the NSHMBA board of directors, visit www.nshmba.org/BOD
About Yvonne Martin
As Director for Strategic Accounts of the Integrated Building Solutions team at United Technologies Corp., Martin leads relationships with strategic customers and works with the UTC commercial companies to create and execute global account strategies. She joined Otis Elevator Company in 1988 and has served in global marketing and sales, product development, branch management, and finance roles in the U.S. and Spain. In 2007, Martin was inducted into the Academy of Women Leaders, YWCA New York City. She co-founded the UTC Hispanic Leadership Forum. She holds a bachelor's degree in Accounting from the University of Bridgeport and an MBA from Northeastern University.
About Stuart Jara
Stuart R. Jara is managing director of Inti Associates, a management consulting firm focused on mergers and acquisitions, strategy development, and implementation. He is interim Chief Executive Officer of TransCryogen, a startup that distributes liquid natural gas in Latin America. Jara has extensive experience in global business both in large multinationals and in midmarket size private equity companies. Jara was president of Taylor-Wharton, a $100 million global manufacturer of cryogenic equipment. Recruited by the BOC Group in 1996 after obtaining an MBA from the University of Michigan, he rapidly reached executive management including Vice President Americas, with profit and loss responsibility of a $1.2 billion business. Jara has degrees from Lehigh University, a BS in Mechanical Engineering and a BA in International Relations.
About The National Society of Hispanic MBAs
The National Society of Hispanic MBAs (NSHMBA) was created in 1988 as a non-profit organization. Widely known as the premier Hispanic association, NSHMBA serves 37 chapters and nearly 15,000 members in the U.S. and Puerto Rico. NSHMBA is dedicated to building and advancing Hispanic leadership, increasing the number of Hispanics graduating from master's business degree programs, and providing our members with world-class career management programs. For more information, visit www.nshmba.org .
SOURCE: National Society of Hispanic MBAs

Wednesday, February 22, 2012

Tony Dieste to return to Dieste, Inc. as Chairman


Dallas and New York City, (February 22nd, 2012) – Greg Knipp, CEO of leading Multicultural advertising agency Dieste Inc., today announced the return of Tony Dieste to the agency team. The co-founder of Dieste will serve as Chairman and officially starts in the Dallas-based agency on February 22nd.
In the past few years, since his departure in 2008, Tony has been active in the private equity markets, serving as both investor, operator and CEO of different companies, some focused on mobile platforms, cloud-based and spectrum technologies.
“I asked Tony to return to the agency to bring a tech perspective and as well as his creative leadership that is unique in our space. Great companies today are being built at the crossroads of creativity and technology and you need individuals with this understanding to be catalysts and change agents,” says Knipp.
A Talent-Based Business
Greg Knipp highlights that the advertising industry is a talent-based business and the addition of Tony Dieste to the agency’s leadership team builds upon a series of key senior level hires made by Knipp since his arrival at the agency in late 2010. Jim “Wegs” Wegerbauer was hired in April 2011 to lead the agency’s planning discipline. Paco Olavarrieta was brought on board in June 2011 as Chief Content Curator, leading creative responsibilities for Dieste’s full-service NY operation.
Motivation to Return
According to Tony Dieste, he never really stopped thinking about the marketing space. “When you think about change in this country, it’s all about the three “D’s”: demographics, data and digital mobile. I’m truly excited to again be a part of Dieste, expanding upon our creative and strategic firepower through emerging technology and data,” said Dieste.
Besides, “Greg is a proven marketer and strategist and is leading the evolution of Dieste. In just one year he grew the business, bringing on board more talent, which in turn translated to a more diversified and better service to our clients. This is a great time in the history of the agency ”, added Dieste.
The combination of Dieste, Knipp and Aldo Quevedo, agency president, makes a very powerful partnership. It brings preeminent category leadership, creative and technological resources with deep cultural insights for the development of commercial content. The group also has the ability to combine and access Omnicom’s resources, resulting in vast potential for new landmark creative output and technological innovation that can fuel future growth across both Dieste’s and Omnicom’s businesses.
President and Chief Creative Officer Aldo Quevedo, says “content and creativity break new ground every day thanks to technology and our ideas can only grow richer as we tap Tony’s expertise in digital and mobility.”

About Dieste, Inc.
Dieste, Inc. is an ideas-led company committed to developing the best commercial content for multicultural, urban and youth markets.  As an innovator in its field and the most awarded agency in its class, Dieste, Inc. has been named Multicultural Agency of the Year more times than any other communications company in the US. Recognized in 2011 as one of the largest Multicultural Agency Networks in the U.S. by Advertising Age, Dieste, Inc. was established in 1995 and is part of Omnicom Group Inc., (NYSE-OMC). Dieste, Inc. is located in New York, NY. and Dallas, TX.

About Omnicom Group Inc.
Omnicom Group Inc. (NYSE-OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. 
SOURCE: Dieste Inc.

Tuesday, February 21, 2012

GlobalHue promotes Key Executives and announces new hires


NEW YORK, Feb. 20, 2012 /PRNewswire/ -- GlobalHue, the full-service marketing communications agency that works with clients such as the Jeep brand and Verizon, announced a series of internal promotions and new hires in order to enhance the agency's capabilities and build for the future.

Maria Lopez-Knowles has been promoted from EVP of Client Services to President of GH Latino. In her new role, Maria will oversee the entire GH Latino Division. Her key responsibility will be to guide the agency's strategic thinking surrounding the multigenerational Hispanic marketplace. GlobalHue Latino, a division of GlobalHue, is a full-service marketing communications entity committed to effectively and efficiently connecting to the expanding, multigenerational Hispanic market in order to drive brand share growth. GH Latino's work is informed by cultural, linguistic and intellectual relevance, and generates awareness, acquisition and advocacy for our select client base.

Vida Cornelious has been promoted to Chief Creative Officer. Vida previously held the position of SVP, Executive Creative Director. Vida's overall responsibility and accountability is to manage the total creative functioning of the agency. She will set the creative tone and pace of the agency moving forward.

Michael Jacobs has been promoted from EVP, Executive Creative Director to Chief Digital Officer. Michael will be solely responsible for establishing and maintaining the full-service digital division of GlobalHue, its sister companies and GHV. The newly formed team will concentrate on an array of interest areas, including platforms, apps and gaming.

"At GlobalHue, we are constantly thrilled by the opportunity to promote our existing talent and bring new talent in all in an effort to keep growing the agency to new heights," stated Don Coleman, Chairman and CEO of GlobalHue.

Finally, two new faces are joining the GlobalHue family. The first is Matt Lee, who joins GlobalHue as SVP of Business Development and is responsible for all of GlobalHue's new business efforts.  Matt was most recently at WaitAway LLC, where he successfully developed and brought to market a web-based software application that was designed to help businesses in the hospitality industry manage their waitlist, reservations and CRM initiatives via mobile paging. He also led the development and implementation of the company's overall marketing strategy and launch plan. Prior to WaitAway, Matt was VP of Business Development and Operations Director at MRM Worldwide. Matt comes to GlobalHue with a wealth of knowledge. His  resume notes his nine-year stint with TBWA/Chiat/Day both in New York and Los Angeles.

The second is Jorge Abascal, who joins GlobalHue as  SVP and Creative Director from MRN Worldwide, where he led a team of art directors and graphic designers to create nearly two dozen TV commercials for the 21st Auto Insurance company, including a high-profile national campaign and several hard selling 60-second DRTV spots. Prior to MRN Worldwide, Jorge was the Creative Director at CCA, where he worked with Samsung Electronics North America and single-handedly built the creative department from one person to a staff of fourteen.

About GlobalHue:
GlobalHue is a full-service marketing communications agency with total market and cultural expertise. The agency handles total market work for the Jeep brand and OneMain Financial. For decades, GlobalHue has been acknowledged for its multicultural expertise, and, most recently, was recognized as the "Multicultural Advertising Agency of the Decade" by Adweek.
The agency has 300 employees and boasts several blue-chip clients, including Chrysler Group LLC, Verizon, Walmart, U.S. Navy and OneMain Financial.
For more information, go to www.globalhue.com 
Visit GlobalHue on Facebook at www.facebook.com/GlobalHue 
Follow GlobalHue on Twitter at @GlobalHue

SOURCE GlobalHue

Friday, February 17, 2012

Discovery launches in Colombia switched on

Feb 17, 2012 | by Iñaki Ferreras

Discovery Networks Latin America/US Hispanic (DLA/USH) has officially inaugurated its offices in Bogota, in addition to its taking part in a team for local activities.

As reported in Rapid TV News, Discovery Communications has signed a strategic alliance with Colombia’s Ministry of the Information Technologies and Communication to produce high quality TV content. The deal will also see the company promote entertainment programs in the TV production world and establishes those programmes produced in Colombia to be transmitted through the channels of the Discovery's portfolio.

Read full article

Wednesday, February 15, 2012

“Marketing to Latinos Conference Series,” The Industry Leading Conference Series, Kicks Off its Third Year with its 2nd Annual Travel, Tourism and Hospitality Conference

“Marketing to Latinos Conference Series,” The Industry Leading Conference Series, Kicks Off its Third Year with its 2nd Annual Travel, Tourism and Hospitality Conference

New York, NY -- (BusinessWire) March 15, 2012— LatinVision Media Inc., a New York-based premier conference and networking event company, announced today the Kickoff of its “2012 Marketing to Latinos Conference Series.”  This outstanding series begins enters a third year with its 2nd Annual Travel, Tourism, and Hospitality Conference and Networking Event which takes place Thursday, March 1st, 2012 at The Harvard Club in NYC. 

 

This one-day event brings together major industry players and some of the best minds in the field to share best practices and strategies, and to shed light on current and future growth opportunities and trends in marketing to U.S. Hispanic and Latin American Consumers and Businesses.  U.S. Hispanics alone represent the second largest market in the country, with an estimated $1.3 trillion in consumer purchasing power as of 2013 according to Mintel Corp.

 

The conference will be presented in the form of thematic panels and personal presentations, moderated by leading industry experts, followed by questions from the audience, and ample time to network. Immediately following will be a Business Networking Event with compliment food and beverages.

 

“With Hispanics being the second largest group in the US, you see and hear about different events being offered. LatinVision has a track record of bringing the top players and decision makers in the industry to share with the audience first hand on how their companies are successfully connecting and engaging the US Hispanics and Latin Americans in a proactive, interactive and unique way,’’ said Carlos Vassallo, CEO of LatinVision Media. “Our Travel Conference brings together the key market players to discuss the best ways to maximize ROI.”

 

Participants from the U.S. and Latin America Travel Industry are expected to attend, including key executives from the U.S tourist boards, travel agencies, global distribution service providers, airline and transportation carriers, industry experts, travel news providers, and luxury travel providers, including hotels and resorts, airlines, tour operators, cruise lines, car rental companies and ancillary travel services.

 

A sample of what attendees can expect from our dynamic speakers:

 

  • Best Practices in Marketing to Hispanics and Latin Americans
  • New Travel Technologies that can Increase Revenues
  • How Brands are leveraging Social Media and Mobile Integration to Grow More Than Ever 
  • Golden opportunities in Latin America’s largest market: Brazil
  • Uncovering the Needs and Habits of Hispanic and Latin American Travelers


Event co-sponsors: Amadeus (the leading transaction processor and provider of advanced technology solutions for the global travel and tourism industry), Wines of Argentina, Business Wire, Business Wire Latino and NetStairs.

 

To learn more about the conference and register: www.latinvision.com/conference/travel.

 

For sponsorship opportunities, email daren@latinvision.com.

 

Follow @latinvision and the conversation using hash-tag #latinvisiontravel and mark the event on your calendar using LinkedIn.

 

To learn more about 2012 Conferences Series: www.latinvision.com/marketing.

 

About LatinVision Media

LatinVision Media, Inc., is one of the largest, most trusted US Hispanic and Latin American business communities dedicated to helping professionals, executives, brands, and entrepreneurs enter and expand in the U.S. Hispanic and Latin American markets. Their year-round “Marketing to Latinos Conference Series” is attended by some of the biggest names and brands in the business world, including many Fortune 500 executives, and their exclusive events are considered the premier destination for US Hispanic and Latin American networking.

 

About Business Wire

Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Public relations and investor relations professionals rely on Business Wire for both broad-based and targeted market reach. A recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR and other systems. Business Wire provides online newsroom hosting and integration services as well as search engine optimization, mobile distribution and detailed measurement on every press release. Its patented NX delivery platform provides simultaneous full-text posting of Business Wire content to news systems and websites in virtually any country or language. With 31 bureaus worldwide, Business Wire offers local service and global reach. 

Learn more at BusinessWire.com and the BusinessWired blog; follow updates on Twitter: @businesswire or on Facebook.

About NetStairs.com

NetStairs® celebrates its 10th anniversary.  Since 2000, the company has pioneered and built open standard media infrastructures and platforms for ad agencies, global brands, publishers, TV stations, broadcasters, event promoters, content aggregators, and enterprises with CMS Web 2.0 / Web 3.0 sought solutions.  As an intelligent media delivery enabler, NetStairs platforms are founded on industry standards with focus on interactive, live, on demand, and streaming protocols. For more information, visit: www.netstairs.comm.

 

Contact:

Daren McKelvey

#LatinVision Media Inc.

daren@latinvision.com

Tel: 617-291-6320

@latinvision | Facebook | LinkedIn

Monday, February 13, 2012

Webcast to help businesses reach Hispanics

Feb 12, 2012 | by Tom Palmer

BARTOW | Businesses that want to reach the growing Polk County Hispanic community could benefit from an interactive webcast Feb. 21 on Polk Government TV.

The program will air from 7 to 8 p.m. 

"Companies and organizations wishing to tap into this emerging market, which constitutes 16.3 percent of our population, need to understand the vast diversity and similarities of an ethnic group, composed of sub-groups, with roots in 20 different countries," said Teresa Martinez, president of the Institute of Spanish Communication Inc., a Lakeland-based Language Service Agency. "Only then will their marketing efforts be successful."

Martinez is the producer of "Comunidad Viva," Polk County's long-running Spanish-language show on PGTV.

She said this will be the first of a series of programs that will air the third Tuesday of each month.
In the first program, which will be in English, Martinez will show how to improve one's Spanish vocabulary by thousands of words in less than an hour. Her program will include a panel of local businesspeople who are learning Spanish. 

Read full article

Why English-language content for Latinos is the future

Feb 10, 2012 | by Leslie Berestein Rojas It’s becoming difficult to keep track of how many media companies have made the same announcement lately: We’re launching a website/television network/social media campaign for a Latino audience, but in English. 

Just in the last year-plus we’ve seen the launch of English-language digital ventures like Fox News Latino and HuffPost Latino Voices. A partnership between the latter and AOL has been involved in launching Spanish-English hyperlocal Patch Latino sites. 

Read full article

Wednesday, February 8, 2012

Targeting Latinos: The right segmentation approach

Feb 07, 2012 | by Gustavo Razzetti

As the Hispanic market continues to evolve, more and more clients are asking about the right approach to the Latino market. How to find the best segmentation model is one of the most frequently asked questions. I always reply with another question: what are you trying to solve?

It's because a one-size-fits-all solution doesn't work when it comes to segmentation. Clients must be very careful when being approached by companies trying to sell their own "proprietary Hispanic segmentation" model. Most of these predetermined segmentation models are not based on a specific product or category. Rather, they can be too generic.

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The power of the English Speaking Hispanic Super-Consumer has arrived

Feb 08, 2012 | by Glenn Llopis

This moment has been building for years and it has finally arrived. With the recent news that Spanish-language broadcaster Univision is in talks with The Walt Disney Company to combine news division resources and start an English-language cable news channel is a defining moment. This would represent the first channel specifically for English-speaking Hispanics in the U.S. - and one expected to compete with the likes of CNN, MSNBC and Fox News. This development acknowledges the growing influence of the Hispanic audience and it's time for the rest of America to carefully pay attention.

Read full article

Tuesday, February 7, 2012

Hispanic youth may be overlooked segment

Feb 08, 2012 | by Myriam Digiovanni

As credit unions continue their Gen Y outreach efforts, they may want to take a closer look at the Hispanic market.

Recent research has found that Hispanic youth currently represent some 20% of the total U.S. teen population and U.S. Census reports project that in 10 years more than 60% of all U.S. teens will belong to the Hispanic population.

Read full article

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