LatinVision Media Business News
Monday, October 7, 2013
The addition of these three agencies is part of Confie's continued strategy to build out its geographic footprint throughout New York State and Texas and solidify its position as a leading national insurance broker.
James S. Sullivan Agency and Advanced Auto Insurance specialize in the delivery and service of personal lines and small commercial insurance products. James S. Sullivan Agency was founded in 1977 and is an independently owned agency operating 16 retail locations in numerous towns across the Buffalo,Rochester and Syracuse Regions with 41 employees. Advanced Auto Insurance, established in 2001, is a full-service independent agency with locations in downtown Rochester, NY and Greece, NY. Family Insurance was established in 1990 and serves the Corpus Christi, TX area through its two retail locations. The staffs and locations of the agencies remain in place to deliver the same professional standards of service that has existed since each agency founding.
Joe Waked, CEO of Confie Seguros, said, "New York and Texas are key growth markets for Confie Seguros. By adding James S. Sullivan Agency and Advanced Auto Insurance to our existing New Yorkoperations, we now have over 47 locations and 140 employees in New York to service customers and place business with our insurance carrier partners. Family Insurance builds on our acquisition in Texasearlier this year and we look forward to leveraging our robust pipeline of deals to continue our expansion inNew York and Texas with the goal to be one of the largest providers of personal lines and small commercial insurance.
About Confie Seguros
Established in 2008, Confie Seguros is a leading, California-based national insurance distribution company operating in 17 states and primarily focused on the insurance needs of Hispanic consumers. The experienced Confie Seguros management team, led by CEO Joe Waked, continues to build Confie Seguros' portfolio of regional auto insurance brokerages, and today it has annual revenue approaching $300 million with more than 540 retail locations. The company has leading market positions in California, Arizona, Texas, Florida, Washington, Oregon, New York, New Jersey, Nevada, Illinois,Alabama, Kansas, Wisconsin, South Carolina, Missouri, Louisiana, and Indiana and expects to continue its expansion in those and other states, including Georgia, Virginia and North Carolina. Confie Seguros is a portfolio company of ABRY Partners. For more information about Confie Seguros, please visit www.confieseguros.com.
Mordy Rothberg / President
Chris Tofalli / Chris Tofalli Public Relations, LLC
SOURCE Confie Seguros
Join Siempre Mujer and NYC’s leading Hispanic cultural institution, El Museo del Barrio, for Día de los Muertos, a celebration of the international holiday
- What: Fundraising event for El Museo’s public arts and education programs
- When: November 1, 2013, 8pm – 12am
- Where: El museo del Barrio, 1230 Fifth Avenue, NYC
- Dress: cocktail/festive attire
Monday, September 30, 2013
Marketing efforts toward Latinos follows shifts in demographics and spending power.When Fred Diaz joined Nissan in April 2013 to lead the company's day-to-day operations in the U.S., he was pleased by the robust figures that spelled out how much the automaker was slated to spend on ads aimed at Hispanics.
"There was no need for me to do any arm-twisting or insisting that we needed to do more," says Diaz, who had previously served as CEO of Chrysler's Ram Truck division, and is credited with helping build the truck into a popular brand with Hispanic consumers.
Nissan and other big companies, including McDonald's and Walmart, are flexing their marketing muscles to reach the $1.2 trillion Hispanic consumer market. The population will account for about 11 percent of all purchasing power by 2017, according to projections by the Selig Center for Economic Growth.
Hispanic media spending in the U.S. grew to $7.9 billion in 2012, according to Advertising Age magazine, which also reported last year that Walmart set out to double its multicultural marketing as part of an initiative to enhance outreach.
For those efforts, Walmart received the first Marketer of the Year award by AHAA: The Voice of Hispanic Marketing. The retailer spends about $60 million annually to reach Hispanics with ads that many marketers describe as routinely successful.
But crafting a successful ad that resonates with a diverse audience of about 55 million people is not easy. A successful campaign can gain for a company loyal customers from a demographic that skews young. An ad that misses wildly can join the dubious league of famous flops, such as the California Milk Processor Board's "Got Milk?" campaign, which when translated to Spanish unfortunately asked consumers, "Are You Lactating?"
Sunday, August 4, 2013
Monday, July 22, 2013
Wednesday, April 17, 2013
“The Hispanic community is rapidly becoming the most influential voice in pop culture, business, and politics; their trendsetting impact will make or break the success of those seeking to gain brand popularity, market share and / or win the next election,” Forbes reports.
And nothing demonstrates the cultural prowess of the demographic like the upcoming TV upfronts, broadcasters' annual dog-and-pony show where networks tout their upcoming lineups to advertisers. Both Univision—the No. 1 Hispanic network—and Telemundo, coming off its highest-rated January in network history, will hold upfronts on May 14. Univision’s newly rebranded UniMas, formerly TeleFutura and Galavision will also hold their upfronts that day, while Hispanic broadcaster Azteca has slated its presentation for May 13.
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Friday, April 5, 2013
Latinos are the fastest growing purchasing bloc in the United States.
The Selig Center for Economic Growth estimates that the Latino community is projected to flex its purchasing muscle to the tune of $1.5 trillion dollars by 2015, up from $1.2 trillion today. To give you an idea, if you compare the U.S. Latino purchasing of $1.5 trillion a year against worldwide gross domestic product figures you’ll realize that if Latinos were separate nation they would be the 13th largest in the world.
Friday, November 9, 2012
Leading a team of 15 specialists, Sroka will provide expert counsel to clients across the Edelman portfolio to reach diverse multinational and multilingual audiences. Additionally, Sroka will participate in Edelman’s US Multicultural and Diversity Task Force.
“As the so-called 'general market' becomes more and more culturally diverse, our goal is to make multicultural marketing a more integral part of our communications and consumer engagement strategies," said Adrienne Hayes, general manager of consumer brand marketing, New York. "Sonia has the perfect mix of expertise, passion and vision to help us propel this practice into the future. It's no longer a nice to have for brands, it's a must have."
Clients represented by the Edelman multicultural marketing team in New York include: Unilever, American Heart Association, Kimberly-Clark, AstraZeneca and Darden Restaurants.
Recently named one of PR Week's "40 Under 40: Rising Stars", Sroka was recognized as a high-achieving marketing communications executive and trailblazer of diversity and inclusion in the field. In her previous role as a Senior Vice President at Porter Novelli, she established the multicultural marketing group with an emphasis on the burgeoning Hispanic market. During her time at PN she managed global brands such as Procter & Gamble’s Gillette and Crest as well as Sony PlayStation, Hewlett Packard, Bayer, Microsoft and McDonald’s.
She served as chairperson of Porter’s National Diversity Council and last year, the TORCH program which she helped to conceive and manage, won the “Diversity Distinction in PR Awards” from the Council of PR Firms and PRWeek. She also served two terms as the national chair of the PRSA’s Diversity Committee and sat on Omnicom’s Diversity Development Advisory Committee.
Sroka was also named to Profiles in Diversity Journal’s 2013 Women Worth Watching list, celebrated as a successful female executive who demonstrates outstanding achievements and leadership in her career.
She was awarded the “2012 Multicultural Leadership Award of the Tri-State Area” by the Tri-State Diversity Council for demonstrating leadership excellence, sustaining a record of accomplishments, retaining commendable reputation and exhibiting a commitment to the highest ethical standards and professional excellence. Earlier in 2012, Sroka was named a CSR Professional of the Year by PR News, and a 2011 LATINA Corporate Executive of the Year by LATINA Style magazine, for excellence in corporate leadership, mentorship and dedication to working with the community.
"I am very excited to join the Edelman family for its innovative nature and rigorous focus on identifying the next economic growth opportunity for clients,” said Sroka. "The potential for brands to expand their offerings to the multicultural market is great. I look forward to working with our clients to help them engage these communities at the strategic level in order to establish loyalty and lifelong relationships.”
Sroka graduated from California Polytechnic University with a Bachelor of Science in Communications.
Edelman is the world’s largest public relations firm, with 66 offices and more than 4,500 employees worldwide, as well as affiliates in more than 30 cities. Edelman was named Advertising Age’s top-ranked PR firm of the decade in 2009 and one of its “A-List Agencies” in both 2010 and 2011; Adweek’s “2011 PR Agency of the Year;” PRWeek’s “2011 Large PR Agency of the Year;” and The Holmes Report’s “2011 Global Agency of the Year” and its 2011 “North American Large Agency of the Year.” Edelman owns specialty firms Edelman Berland (research), Blue (advertising), A&R Edelman (technology), BioScience Communications (medical communications), and agencies Edelman Significa (Brazil), and Pegasus (China). Visit http://www.edelman.com for more information.
Friday, October 26, 2012
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Tuesday, October 23, 2012
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