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LatinVision Media Business News
Friday, August 29, 2014
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Thursday, August 28, 2014
Participating stores include chain and independent operations in California, Arizona, Texas, Chicago and Florida.
The program, which coincides with National Hispanic Heritage Month, features a sweepstakes, recipes and a coupon offer as well as in-store merchandising and digital and social media elements.
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Tuesday, August 26, 2014
Monday, August 25, 2014
ESN, a Hispanic-owned company founded in 1995 by retired Navy Cmdr. Raymond F. Lopez, Jr., ranked 96th on the list—with an astounding five-year sales growth of 49%. HispanicBusiness.com noted that ESN had a compound annual rate of 10.44%, jumping from revenues of $25.8 million in 2009 to $38.3 million in 2013.
Said Mr. Lopez, ESN's President and CEO, "Our efforts to increase our services from Navy-centric offerings to IT solutions have helped ESN expand its customer base to include the Air Force, Veterans Affairs and other federal agencies. Through those changes, we have continued our commitment on providing cost-effective, on-time solutions to our customers."
For years, ESN had ranked among the top 500 Hispanic-owned companies in the U.S. Because of the Great Recession, Hispanic Business whittled the 30-year-old list down to the Top 100 earners.
Although ESN didn't make the list of 100-largest Hispanic-owned companies, ESN ranked on HispanicBusiness.com's list of the fastest-growing 100 companies during the last five-year period.
"Despite the decline in company revenues in the last few years, we at ESN have focused on using the opportunities presented by the Great Recession to accelerate our growth, as evidenced in the latest ranking in the Top 100," said Mr. Lopez.
He added: "I look for improvement in the Federal space and to maintain what we have in the Department of Defense. Our new concentration will be on workforce development and to realign our market offerings." The company has about 250 employees in the U.S. and overseas.
About Engineering Services Network, Inc. ESN is a trusted leader in engineering and technology solutions. For nearly two decades, ESN has been proudly standing "Shoulder to Shoulder®" with our military and government customers, delivering critical services for missions that matter. ESN provides our military and government customers with mission-critical services in the areas of: professional management & systems engineering services; cyber security & information / mission assurance services; network design, integration, & data center consolidation services; enterprise IT ITIL & ITSM services; systems development & life-cycle services; health IT services; and acquisition services.
Based in Arlington, VA, ESN has regional and field offices throughout the U.S. and worldwide. Founded in 1995, ESN is ISO 9001:2008 certified and has achieved Software Engineering Institute's Capability Maturity Model Integration (CMMI) Maturity Level 2 for Services v 1.3, and CMMI Maturity Level 3 for Development v 1.3. ESN customers include the VA, U.S. Navy, U.S. Army, U.S. Air Force, U.S. Marine Corps, Military Sealift Command, Department of Health and Human Services and other federal agencies. Visit ESN at esncc.com. ESN is a VA-Certified Service-Disabled Veteran-Owned Business.
3rd Annual Festival People en Español announces hour-by-hour schedule for free daytime empowerment experience and celebrity meet & greets
Friday, August 22, 2014
The nearly 1,700-unit chain not only will interact with its Spanish-speaking guests through Denny’s Latino, but also will offer original and curated content meant to entertain and engage a Hispanic demographic that is increasingly active on social media.
Wednesday, August 20, 2014
The BBA will host the event at the Birmingham Jefferson Convention Complex in the East Ballroom.
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Sunday, August 17, 2014
Some of the greatest players in baseball history have come from Latin American territories such as Cuba, Puerto Rico, Venezuela and many others. The Dominican Republic has been the leading Hispanic country in Major League Baseball in the 21st century, and now, the defending World Series champion Boston Red Sox are looking to reinvigorate their roster with several new Latino prospects.
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Thursday, August 7, 2014
Monday, October 7, 2013
Join Siempre Mujer and NYC’s leading Hispanic cultural institution, El Museo del Barrio, for Día de los Muertos, a celebration of the international holiday
- What: Fundraising event for El Museo’s public arts and education programs
- When: November 1, 2013, 8pm – 12am
- Where: El museo del Barrio, 1230 Fifth Avenue, NYC
- Dress: cocktail/festive attire
Monday, September 30, 2013
Marketing efforts toward Latinos follows shifts in demographics and spending power.When Fred Diaz joined Nissan in April 2013 to lead the company's day-to-day operations in the U.S., he was pleased by the robust figures that spelled out how much the automaker was slated to spend on ads aimed at Hispanics.
"There was no need for me to do any arm-twisting or insisting that we needed to do more," says Diaz, who had previously served as CEO of Chrysler's Ram Truck division, and is credited with helping build the truck into a popular brand with Hispanic consumers.
Nissan and other big companies, including McDonald's and Walmart, are flexing their marketing muscles to reach the $1.2 trillion Hispanic consumer market. The population will account for about 11 percent of all purchasing power by 2017, according to projections by the Selig Center for Economic Growth.
Hispanic media spending in the U.S. grew to $7.9 billion in 2012, according to Advertising Age magazine, which also reported last year that Walmart set out to double its multicultural marketing as part of an initiative to enhance outreach.
For those efforts, Walmart received the first Marketer of the Year award by AHAA: The Voice of Hispanic Marketing. The retailer spends about $60 million annually to reach Hispanics with ads that many marketers describe as routinely successful.
But crafting a successful ad that resonates with a diverse audience of about 55 million people is not easy. A successful campaign can gain for a company loyal customers from a demographic that skews young. An ad that misses wildly can join the dubious league of famous flops, such as the California Milk Processor Board's "Got Milk?" campaign, which when translated to Spanish unfortunately asked consumers, "Are You Lactating?"
Sunday, August 4, 2013
Monday, July 22, 2013
Wednesday, April 17, 2013
“The Hispanic community is rapidly becoming the most influential voice in pop culture, business, and politics; their trendsetting impact will make or break the success of those seeking to gain brand popularity, market share and / or win the next election,” Forbes reports.
And nothing demonstrates the cultural prowess of the demographic like the upcoming TV upfronts, broadcasters' annual dog-and-pony show where networks tout their upcoming lineups to advertisers. Both Univision—the No. 1 Hispanic network—and Telemundo, coming off its highest-rated January in network history, will hold upfronts on May 14. Univision’s newly rebranded UniMas, formerly TeleFutura and Galavision will also hold their upfronts that day, while Hispanic broadcaster Azteca has slated its presentation for May 13.
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Friday, April 5, 2013
Latinos are the fastest growing purchasing bloc in the United States.
The Selig Center for Economic Growth estimates that the Latino community is projected to flex its purchasing muscle to the tune of $1.5 trillion dollars by 2015, up from $1.2 trillion today. To give you an idea, if you compare the U.S. Latino purchasing of $1.5 trillion a year against worldwide gross domestic product figures you’ll realize that if Latinos were separate nation they would be the 13th largest in the world.
Friday, November 9, 2012
Leading a team of 15 specialists, Sroka will provide expert counsel to clients across the Edelman portfolio to reach diverse multinational and multilingual audiences. Additionally, Sroka will participate in Edelman’s US Multicultural and Diversity Task Force.
“As the so-called 'general market' becomes more and more culturally diverse, our goal is to make multicultural marketing a more integral part of our communications and consumer engagement strategies," said Adrienne Hayes, general manager of consumer brand marketing, New York. "Sonia has the perfect mix of expertise, passion and vision to help us propel this practice into the future. It's no longer a nice to have for brands, it's a must have."
Clients represented by the Edelman multicultural marketing team in New York include: Unilever, American Heart Association, Kimberly-Clark, AstraZeneca and Darden Restaurants.
Recently named one of PR Week's "40 Under 40: Rising Stars", Sroka was recognized as a high-achieving marketing communications executive and trailblazer of diversity and inclusion in the field. In her previous role as a Senior Vice President at Porter Novelli, she established the multicultural marketing group with an emphasis on the burgeoning Hispanic market. During her time at PN she managed global brands such as Procter & Gamble’s Gillette and Crest as well as Sony PlayStation, Hewlett Packard, Bayer, Microsoft and McDonald’s.
She served as chairperson of Porter’s National Diversity Council and last year, the TORCH program which she helped to conceive and manage, won the “Diversity Distinction in PR Awards” from the Council of PR Firms and PRWeek. She also served two terms as the national chair of the PRSA’s Diversity Committee and sat on Omnicom’s Diversity Development Advisory Committee.
Sroka was also named to Profiles in Diversity Journal’s 2013 Women Worth Watching list, celebrated as a successful female executive who demonstrates outstanding achievements and leadership in her career.
She was awarded the “2012 Multicultural Leadership Award of the Tri-State Area” by the Tri-State Diversity Council for demonstrating leadership excellence, sustaining a record of accomplishments, retaining commendable reputation and exhibiting a commitment to the highest ethical standards and professional excellence. Earlier in 2012, Sroka was named a CSR Professional of the Year by PR News, and a 2011 LATINA Corporate Executive of the Year by LATINA Style magazine, for excellence in corporate leadership, mentorship and dedication to working with the community.
"I am very excited to join the Edelman family for its innovative nature and rigorous focus on identifying the next economic growth opportunity for clients,” said Sroka. "The potential for brands to expand their offerings to the multicultural market is great. I look forward to working with our clients to help them engage these communities at the strategic level in order to establish loyalty and lifelong relationships.”
Sroka graduated from California Polytechnic University with a Bachelor of Science in Communications.
Edelman is the world’s largest public relations firm, with 66 offices and more than 4,500 employees worldwide, as well as affiliates in more than 30 cities. Edelman was named Advertising Age’s top-ranked PR firm of the decade in 2009 and one of its “A-List Agencies” in both 2010 and 2011; Adweek’s “2011 PR Agency of the Year;” PRWeek’s “2011 Large PR Agency of the Year;” and The Holmes Report’s “2011 Global Agency of the Year” and its 2011 “North American Large Agency of the Year.” Edelman owns specialty firms Edelman Berland (research), Blue (advertising), A&R Edelman (technology), BioScience Communications (medical communications), and agencies Edelman Significa (Brazil), and Pegasus (China). Visit http://www.edelman.com for more information.
Friday, October 26, 2012
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Tuesday, October 23, 2012
Focus your Mobile Payments business plan on the most lucrative areas and ensure it is in line with Latin America's latest developments
Friday, September 28, 2012
The nation's second largest cable MSO has increased efforts to reach Hispanic subscribers in several of its key markets, including Southern California, New York and Florida. Next week, it will launch a Spanish-language regional sports network in Southern California called Time Warner Cable Deportes. It has also developed multiplatform programming for Hispanic subscribers, adding 37 Spanish-language channels last fall to an app it has built for Apple's (Nasdaq: AAPL) iPad.
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