Internet Entrepreneur Selected as Keynote Speaker for 2010 Hispanic Chamber of E-Commerce Expo

San Diego, CA. Oct. 26, 2009 – The Hispanic Chamber of E-Commerce (HISCEC) has chosen Fernando Espuelas, the founder of StarMedia and now the host and managing editor of Café Espuelas, to deliver the keynote address at its convention in San Diego in September, 2010.

The President of the Hispanic Chamber of E-Commerce, Tayde Aburto, said Espuelas will provide an important message at the inaugural event. “Fernando Espuelas was one of the first to recognize the value of the Internet as an important business tool”, said Aburto. “His experience and success will inspire all the people who attend the convention to continue to pursue their entrepreneurial goals.”

Espuelas founded StarMedia, the first multi-platform digital media company for Spanish- and Portuguese-speaking people worldwide. StarMedia transcended national barriers, becoming the most recognized pan-Latin new media brand, eventually serving 25 million people per month. Espuelas went on to raise $500 million dollars for StarMedia in a combination of private and public offerings, including raising the first dollar of venture funding and the first IPO for a Latin Internet company. Recognized as one of the Internet's pioneers by the New York Times, Harvard University and media across the world, Espuelas has been at the forefront of online communities and social networks.

Espuelas is now the host and managing editor of Café Espuelas, a radio talk show broadcast live M-F on 1020 AM, the top-rated AM Spanish language station in Los Angeles. It is part of the Univision Radio Network. Espuelas is a frequent contributor on TV, print and online at www.espuelas.com.

The two-day Hispanic Business and Technology Expo will feature a Business Showcase where exhibitors will have the opportunity to increase their company’s awareness within the Hispanic community. Information about how to become a sponsor and/or an exhibitor at the 2010 Hispanic Business and Technology Expo can be found at www.hbshowcase.com, or by contacting Richie Matthews of Diálogo PR at (858) 456-5552.

About the Hispanic Chamber of E-Commerce (HISCEC): The Hispanic Chamber of E-Commerce (HISCEC) is an online Hispanic business association focused on promoting Hispanic businesses via the Internet and the use of e-business tools. More information can be found on the HISCEC website: www.hiscec.com