The power of the English Speaking Hispanic Super-Consumer has arrived

Feb 08, 2012 | by Glenn Llopis

This moment has been building for years and it has finally arrived. With the recent news that Spanish-language broadcaster Univision is in talks with The Walt Disney Company to combine news division resources and start an English-language cable news channel is a defining moment. This would represent the first channel specifically for English-speaking Hispanics in the U.S. - and one expected to compete with the likes of CNN, MSNBC and Fox News. This development acknowledges the growing influence of the Hispanic audience and it's time for the rest of America to carefully pay attention.

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