LatinVision Media Business News

Monday, February 13, 2012

Why English-language content for Latinos is the future

Feb 10, 2012 | by Leslie Berestein Rojas It’s becoming difficult to keep track of how many media companies have made the same announcement lately: We’re launching a website/television network/social media campaign for a Latino audience, but in English. 

Just in the last year-plus we’ve seen the launch of English-language digital ventures like Fox News Latino and HuffPost Latino Voices. A partnership between the latter and AOL has been involved in launching Spanish-English hyperlocal Patch Latino sites. 

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