Wednesday, April 17, 2013

Latino Culture Takes Center Stage as Brands Work to Appeal to Growing Market

April 08, 2013 | by Sheila Shayon


“The Hispanic community is rapidly becoming the most influential voice in pop culture, business, and politics; their trendsetting impact will make or break the success of those seeking to gain brand popularity, market share and / or win the next election,” Forbes reports

And nothing demonstrates the cultural prowess of the demographic like the upcoming TV upfronts, broadcasters' annual dog-and-pony show where networks tout their upcoming lineups to advertisers. Both Univision—the No. 1 Hispanic network—and Telemundo, coming off its highest-rated January in network history, will hold upfronts on May 14. Univision’s newly rebranded UniMas, formerly TeleFutura and Galavision will also hold their upfronts that day, while Hispanic broadcaster Azteca has slated its presentation for May 13.

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