Wednesday, April 17, 2013
Latino Culture Takes Center Stage as Brands Work to Appeal to Growing Market
“The Hispanic community is rapidly becoming the most influential voice in pop culture, business, and politics; their trendsetting impact will make or break the success of those seeking to gain brand popularity, market share and / or win the next election,” Forbes reports.
And nothing demonstrates the cultural prowess of the demographic like the upcoming TV upfronts, broadcasters' annual dog-and-pony show where networks tout their upcoming lineups to advertisers. Both Univision—the No. 1 Hispanic network—and Telemundo, coming off its highest-rated January in network history, will hold upfronts on May 14. Univision’s newly rebranded UniMas, formerly TeleFutura and Galavision will also hold their upfronts that day, while Hispanic broadcaster Azteca has slated its presentation for May 13.
Read full article
LatinVision Media Business News
LatinVision Finance News
LatinVision Conferences and Events
LatinVision Movers and Shakers
Spanish language contact center solutions: How set are you for the exploding Hispanic customer call center market?August 31, 2011 | by David Sims Spanish Language contact center solutions professionals know that Hispanic consumers represent the fastest ...
TROY — The presses have stopped for another Capital Region startup print news publication, this time taking the Journal Register Co.’s Spani...
Philharmonic Orchestra Of The Americas Alondra De La Parra, Founder And Artistic Director To Hold Gala Concert Thursday, May 14 At 7:00 PmThe Philharmonic Orchestra of the Americas (POA) and Conductor Alondra de la Parra will be holding a gala concert in Lincoln Center’s Alice ...
Ryan Partnership Chicago strengthens multicultural competencies with Annie Lopez Kiperman as new Vice PresidentCHICAGO, Jan. 11, 2012 -- /PRNewswire/ -- Ryan Partnership Chicago, a leader in shopper marketing, is pleased to announce that Annie Lopez K...
New York- Fifty carefully selected galleries will set the pace for the modern and contemporary Latin American art market in New York, during...
mun2 TO RELAUNCH AS “NBC UNIVERSO” CABLE NETWORK, DELIVERING MORE WORLD-CLASS ENTERTAINMENT AND SPORTS TO LATINOSLOS ANGELES, Nov. 4, 2014 – NBCUniversal’s Hispanic cable network mun2, which this year has launched a collection of new, exciting sports...
By Peter Covino Entertainment Editor Say goodbye to Albertsons and hello to Sedano’s, the newest supermarket in Osceola County. Sedan...
AHAA Releases New Study Linking Hispanic Marketing Focus Among CPG and Retail Companies to Overall Corporate GrowthMCLEAN, Va., March 8, 2012 — /PRNewswire-USNewswire/ -- AHAA: The Voice of Hispanic Marketing has released it...
NEW YORK: Skincare company Clarins Group hired RL Public Relations as its first AOR for US Hispanic PR. "It really came about because ...
NEW YORK (AdAge.com) -- Havas Worldwide is hiring Mauricio Galvan, one of the U.S. Hispanic market's leading creative directors, and Lap...
New York Time
Copyright 2013 ©
LatinVision Media Inc
P.O. Box 376 Church St. Station
NY, New York 10008
You can copy this content without permission but you must notify us via email. Otherwise, it is illegal. All rights reserved worldwide
Operated by LatinVision Media