Wednesday, April 17, 2013
Latino Culture Takes Center Stage as Brands Work to Appeal to Growing Market
“The Hispanic community is rapidly becoming the most influential voice in pop culture, business, and politics; their trendsetting impact will make or break the success of those seeking to gain brand popularity, market share and / or win the next election,” Forbes reports.
And nothing demonstrates the cultural prowess of the demographic like the upcoming TV upfronts, broadcasters' annual dog-and-pony show where networks tout their upcoming lineups to advertisers. Both Univision—the No. 1 Hispanic network—and Telemundo, coming off its highest-rated January in network history, will hold upfronts on May 14. Univision’s newly rebranded UniMas, formerly TeleFutura and Galavision will also hold their upfronts that day, while Hispanic broadcaster Azteca has slated its presentation for May 13.
Read full article
LatinVision Media Business News
LatinVision Finance News
LatinVision Conferences and Events
LatinVision Movers and Shakers
mun2 TO RELAUNCH AS “NBC UNIVERSO” CABLE NETWORK, DELIVERING MORE WORLD-CLASS ENTERTAINMENT AND SPORTS TO LATINOSLOS ANGELES, Nov. 4, 2014 – NBCUniversal’s Hispanic cable network mun2, which this year has launched a collection of new, exciting sports...
Boys & Girls Clubs Of America And Comcast Nbcuniversal Announce Major Partnership And The Launch Of The My.Future Technology InitiativeBoys & Girls Clubs of America (BGCA) and Comcast NBCUniversal announced that they have entered into a five-year national partnership ...
Proud to announce the first film of Actress Paola Tonini, "The Hardest Love" by Director Henry B Roa, won the "People’s Choice Award" at the 2014 International Puerto Rican Heritage Film Festival.New York, NY. November 18, 2014 – The award ceremony took place on November 16, 2014. During the closing ceremony, the best prize was aw...
By now, you’ve probably seen the viral video in which the frumpy woman with the “Flashdance” hair walks around the streets of New York Ci...
Philadelphia, PA ¬ November 5, 2014 ¬ Javier Garcia will join Comcast Cable as Vice President and General Manager, Multicultural Services...
Spanish-language media company Univision Communications' campaign to raise its profile is taking flight with retail stores planned fo...
Coral Gables, Fla. – November 14, 2014 – As part of its centennial celebration, HATUEY® beer is now making its distinguished, Cuban style...
Businesses wanting to increase their mobile sales this holiday season should try targeting more Hispanic shoppers, new research finds. ...
The fundamentals of marketing are always going to be the same, but with the landscape changing at the speed of technology, what matters m...
New York’s Foremost Sugar Daddy Launches Papilindo.Com, World’s First Latino Sugar Daddy Website At Masquerade Ball At Copacabana On Nov 19 To Highlight Puerto Rican Heritage MonthWealthy men and beautiful young women are invited to meet during Puerto Rican Heritage Month at a Masquerade Ball hosted by Alan “Action”...
New York Time
Copyright 2013 ©
LatinVision Media Inc
P.O. Box 376 Church St. Station
NY, New York 10008
You can copy this content without permission but you must notify us via email. Otherwise, it is illegal. All rights reserved worldwide
Operated by LatinVision Media